Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Following is a question The Aussie Hermit received a couple of weeks back on my live workshop:
“Luke, do you have a page that speaks to what programs and services you offer? Pricing and time commitment, etc?”
’Tis a good question.
And one I get asked pretty regularly.
My thoughts?
No.
I never have and never will.
My longer thoughts?
I don’t have any information about my programs and services (including price point etc) because there’s no context as to how these programs can help transform the business of the person who’s reading it.
And if they don’t understand how it can help them, they’re not going to see the value in spending whatever I’m charging.
Let The Aussie Hermit explain this in more detail…
In a typical sales process to sell a high-ticket offer, you invite someone on the phone.
Then, from there, you ask them questions.
You find out where they’re stuck.
You find out what they’ve tried.
You find out what they want to achieve etc.
And then after you’ve asked them all these questions that help you get a full *context* of their situation, you present your offer.
You present your offer in a way that shows how it can help overcome the problems they’ve just articulated to you.
In other words…
You’ve presented your offer in the context of their situation.
By putting your programs directly on your website you’ve skipped the sales process entirely.
You haven’t asked questions.
You haven’t found out what their challenges are.
You’ve simply written down an outline of your offer with the number of coaching sessions and lessons etc, and you’ve made the assumption they know exactly how those coaching sessions and lessons can help them.
Unfortunately, they won’t know.
Instead, they’ll read your offer. They’ll look at the price. And they’ll go “wow, that’s expensive!” And you’ll never hear from them again.
One of the keys to selling high-ticket is making sure you present your offer at the right time.
And plastering on your website for anyone to take a look at is not the right time.
With that being said…
If you’re wanting to sell a high-priced program, then that’s exactly what The Aussie Hermit’s whole 15 Minute Client program is about.
In the first module, I show you how to select the right market that’s going to be able to afford (and see value) in a high ticket offer.
(Super critical if you want to sell at premium prices)
Then, from there, I show you how to craft a high ticket offer your market happily invests in.
In Module 2 I help you set up my unique “waitlist” system that has people literally lining up to work with you.
You learn how to create the waitlist. What emails to send when you’ve got spots open. What to ask in the application process to spot any red flags (AKA: lookie lous). And, of course, what to say to close them once you’ve got them on the phone.
Finally, in Module 3 I help you build your list with quality leads using paid ads.
(Great if you’re tired of the time-sucking organic/free strategies)
And in Module 4 you learn how to convert that list into clients sending one email per day.
In other words…
Once the whole system is set up, all you need to do to attract high-paying clients is send one email per day.
If that’s a system you’d like in your business, put your name on the program waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Back in the 90’s when The Aussie Hermit was but a child hermit (a chermit?), I watched this show called “Beyond 2000.”
And, basically, it was all about predicting future technologies.
Some predictions it got right (like wearable computers, in-car navigation, flat screen TV’s and more).
But many it didn’t (like hover cars and manned missions to Mars).
At least – they haven’t come true yet.
But the show also had weird segments that had nothing to do with future tech, and were instead based more around scientific experiments.
And one of the segments had such an effect on me, I remember it some 30 years later.
In fact, it’s the only segment I remember clearly from the show.
It started out with the narrator saying…
“Do you get wetter by running or walking in the rain? Don’t go anywhere… The answer will surprise you!”
Then it cut to an ad break.
And during the commercials, I remember thinking to myself…
“This won’t be surprising at all. The answer must be running because everyone expects it to be walking.”
And even as a kid I remember thinking how “hypey” this promo was.
How could the answer be so surprising?
Then the ad break finished, the segment came back on, and they did the experiment.
The answer?
“You get the same amount wetness whether walking or running.”
“Wow” I thought. “That actually did surprise me” lol.
(Side note: Apparently myth-busters did this experiment a few years back. They found the correct answer to be “walking”)
And the reason I tell this story is because of all the episodes I watched over the years, this little 2 minute segment is the only one I remember.
And I think that’s pretty interesting.
What’s even more interesting (and maybe a little weird) is I think about it quite regularly.
I’m not 100% sure why.
But it probably comes down to the fact this show made a bold claim, and they fulfilled on that bold claim.
And because of that, it had a huge emotional impact on me.
So much so, I remember it, and think about it all these years later.
And that’s the lesson I want to communicate in today’s email…
When you create an emotional impact on your client, they’ll remember you for years.
They’ll refer you.
They’ll be your biggest advocate.
And, also, they’ll buy from you over and over again.
More:
Creating an emotional impact doesn’t mean making the biggest claims.
It means fulfilling on your biggest claims.
Let The Aussie Hermit explain:
When it comes to marketing, I want to make the strongest claim possible.
But, I also want to make sure that any claim I make can be achieved by the vast majority of Coaches attempting it.
For example, the main promise of my 15 Minute Client program is…
“Attract Premium Clients Sending 1 Email Per Day”
It’s a strong claim, but it’s also not the biggest claim I could make.
And that’s by design.
The reason being, I know if I can fulfil on a strong promise – even if that promise isn’t the biggest one I could make – it’s going to have a far higher emotional impact on my client.
Or another way of saying that is…
If I make a claim of getting to 20k/mo and they achieve it, it’ll have a far higher impact on my client than if I make a claim they’ll get to 100k/mo and they only get 20k/mo.
In the end, the result is still the same, but only one achieves a high emotional impact.
Something to think about as you write your next piece of copy.
With that being said…
Getting your marketing claims right is incredibly important.
For example, your high ticket offers must have a strong marketing claim (called your “promise”) if you want someone to invest.
The problem is…
We Coaches tend to get these claims wrong.
We either under promise.
Over promise.
Or we make a promise that’s too vague, ambiguous, or completely confusing.
Enter The Aussie Hermit’s 15 Minute Client program.
Inside I help you create marketing claims that actually work.
I help you craft a lead magnet headline that attracts the right prospect on to your list…
I help you produce an email offer that actually gets appointments, and most of all…
I help you build a high ticket offer prospects happily fork over large sums of money for.
And when you combine all these together, you have a system that brings in a consistent flow of high paying clients sending one email per day.
If that sounds like something you want, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>