Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
You’ve probably already guessed it, but The Aussie Hermit is, well, Aussie.
And so because I’m Aussie and because Australia is awesome (sans the government), I’m going to impart 13 weird facts about my beautiful country.
Enjoy!
Weird Fact 1:
Former Prime Minister Bob Hawke set a Guinness world record for sculling (chugging) 2.5 pints of beer in 11 seconds.
(Yes, this is who we vote in to run the country)
Weird Fact 2:
Australia’s first police force was made up of the most well-behaved convicts.
(Read that again)
Weird Fact 3:
In 1832, 300 female convicts ‘mooned’ the governor of Tasmania. It was said that in a “rare moment of collusion with the Convict women, the ladies in the Governor’s party could not control their laughter.”
(I also wonder if these convict women were part of the police force, too?)
Weird Fact 4:
Australia is home to the longest fence in the world. It is 5,614 km long (3,000+ mi), and was originally built to keep dingoes away from fertile land (and also stealing babies).
Weird Fact 5:
Before the arrival of humans, Australia was home to megafauna. These included 3 metre tall kangaroos, 7 metre long goannas, and horse-sized ducks.
Weird Fact 6:
Australia is one of the only countries where its people eat the animals who appear in their coat of arms.
(That would be like Americans cooking up bald-headed eagles)
Weird Fact 7:
The Australian Alps receive more snowfall than Switzerland (yes, it actually gets very cold in certain parts!)
Weird Fact 8:
European settlers in Australia drank more alcohol per capita than any other society in history.
Weird Fact 9:
The average Aussie drinks 96 litres of beer per year.
Weird Fact 10:
The wine cask (AKA: ‘goon sack’) is an Australian invention (we’ve got a lot of history with alcohol it seems)
Weird Fact 11:
This “selfie” is an Aussie invention (not sure I’m too proud of this one)
Weird Fact 12:
An Australian man once tried to sell New Zealand on eBay (heh).
Weird Fact 13:
Captain James Cook first landed on Australia’s east coast in 1770. In 1788, the British returned with eleven ships to establish a penal colony. Within days of the The First Fleet’s arrival and the raising of the British flag, two French ships arrived, just too late to claim Australia for France.
Thank god.
BONUS Weird Conspiracy Theory Fact(?) 14:
Australia is no longer a sovereign nation or connected to the British crown. In the 1970’s we were turned into a corporation by the elites in order to control us/circumvent our constitution.
(P.S. This was done to the U.S. a long time ago as well. See “Act of 1871”)
So there you have it…
13 weird facts about Australia!
But how does this help you get clients, right?
And the answer is…
It doesn’t!
At least not directly, anyway. But indirectly there is a valuable lesson here. And that is…
When you send out your marketing emails, know that they don’t have to be 100% content. In fact, delivering straight content every day overwhelms and bores your prospects.
(This is why most Coaches’ email open rates are abysmal. And why response dies just a couple of weeks after the prospect is on their list)
Instead, what you want to do is make your emails fun and entertaining.
This gets your list eagerly opening and looking forward to your emails each day.
And then when you’ve got their attention, you sell ‘em your stuff!
Of course, you also don’t want to send pure entertainment without value.
That would be silly.
After all, they are on your list to get help.
So you want to mix both entertainment and value together. That way, they get their entertainment fix, plus also learn something valuable in the process.
But how?
Well, the simplest way I know is to tell stories.
Personal stories.
Clients stories.
News stories.
Any type of story.
The reason being, stories are naturally entertaining. Moreover, stories are the how we communicate most of the time to friends, family and clients. So anyone (even children) can use this form of entertainment.
Then once you get good at stories you can try other things. But that’s where I recommend you start first.
Do that and watch how you’ll immediately increase the effectiveness of your emails.
With that being said…
I obviously go into a lot more detail on mixing entertaining stories with your content inside my 15 Minute Client daily email program.
In fact, I show you hundreds of different types of stories you can send so you always have something interesting to say.
Along with that, I show you how to turn each story into a super valuable email.
And the best part is, I show you how to do this *without* giving away your program material or overwhelming the prospect.
If you’d like to learn how to attract high-paying clients sending one entertaining email per day, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
| It’s Christmas. And that means it’s that time of year for The Aussie Hermit to put on my red stockings. Crawl out of the hermit hole. Reach into my fat sack. And bestow a business growth gift upon the hoard of Coaches congregating at the foot of my cave. What shall I bless you with this year? 12 scripts for closing? 11 ads for scaling? 5 gol-den offersssss? Ho ho ho no! This year I’m going to pull out one simple tip to expand your business over the next 12 months. And by “simple” I mean so simple you probably won’t think it’s a gift at all. You may even think your time was better spent reading bon bon jokes to an empty room. That’s OK. The Hermit is not offended. For I know that it is valuable for the Coach who takes time to think about, but more importantly *apply* this one tip. For that Coach is going to have a business that soars faster than Santa’s blood alcohol level on Christmas night, after drinking all the beer left out for him by us Aussies. Anyway, so what’s the one tip? Simply… Just say “no.” That’s right – say no. If you want to get to your goals in the shortest time possible, you’ve got to get good at saying no. Here’s why… One of the biggest mistakes The Aussie Hermit has made over years is saying “yes” to too many things. I said “yes” to achieving multiple goals in a year… I said “yes” to adding a ton of “to-dos” on my list that didn’t need to be there… I said “yes” to starting new ventures with partners… I said “yes” to new marketing methods, content strategies, and interviews… And all that got me was a lot of overwhelm but barely any results. So what I learned is that one of the most powerful skills you can develop is the ability to say no. Say “no” to all your goals this coming year except ONE… Say “no” to all of your to-dos (except those you absolutely need for your #1 goal)… Say “no” to new marketing strategies until you have at least one working… Etc. The point is… By saying no and only focusing on the very *few* things that will get you to your number one goal, you’ll get there much faster. The funny thing is, it sounds easy. But it’s not. It really is a skill you have to develop. More: There are many things The Aussie Hermit would love to achieve next year. I’d love to do a music program. I’d love to launch an ecommerce product I’ve created. I’d love to restore this car I want to buy. But I know if I try to do all that next year I’m just going to get bogged down. Instead, I have one goal next year. It’s a specific revenue goal I want to hit with my 15 Minute Client program. And everything I do has to move me toward that goal. Nothing goes on my to-do list that isn’t absolutely necessary. If it’s redundant or a “nice to have” to-do, it gets deleted. Only this type of focus will help you achieve at the highest level. More: The other great thing about deleting to-dos is that it feels amazing. Go ahead. Do it right now. Go through each of your to-dos and ask yourself: “Do I *really* need this to get me to my #1 goal?” If you don’t absolutely need it – cross it out. Delete it. Get rid of it – and notice how good it feels. A weight gets lifted off your shoulders instantly. The other day I did this with a huge action-item on my to0do list. I thought I needed to write this gigantic autoresponder sequence to get me to my #1 revenue goal. But I realised I could just keep sending my one email per day and that would get me to where I wanted to go. So I put a pen through that to-do. I scratched it out. Gone. And you know what? It felt amazing. So go ahead. Try it. See for yourself. Erase those to-dos right now and see how good it feels. Finally, I’ll end this Christmas email with a story about 2 billionaires. One is named Warrant Buffet. The other, Bill Gates. In early July 1991, Bill Gates’ father invited some guests over for dinner. These guests included his son, Warren Buffet and other successful entrepreneurs. During the dinner Bill Gates’ mother asked the group of successful men… “What factor do you feel has been the most important in getting to where you’ve gotten in life?” Buffett and Gates replied at the same time, “Focus.” So there you have it. The key to a high level of success is focus. And the key to focus is your ability to say no. With that being said… I hope you have a Merry Christmas! And if you’re looking for one simple client attraction system to fill your sack next year, make sure to put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>