Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Just after The Aussie Hermit became a certified Life Coach in 2012, I was charging $70/hr.
And, I remember doing some calculations on how many clients I needed to work with to get to 6-figures.
“27 clients per week” was the answer.
And yes, I actually planned on working with 27 clients per week!
Of course, I could have just started at $100/hr or higher. But being so green I just didn’t have the confidence.
Anyway, while doing these calculations I hopped on to my computer and looked up a bunch of more experienced Coaches. Particularly the ones who charged a lot more. I wanted to know what skills they had, that I didn’t. I wanted to know what I had to learn to eventually be able to charge the same as them.
My assumption was, the more skills I had the more I could charge (another silly way my brain worked back then).
So I looked up “ICF” Coaches.
And I found a few that were charging a whopping $500/hr.
I was blown away.
And after seeing that number I started writing down new calculations on what my business would look like if I was earning $500/hr per client.
Needless to say, I would have been living in a lot more comfort and I wouldn’t be working with 27 clients per week.
Instead, I’d only need 4 clients per week to get to my 6-figure goal.
But then I stopped daydreaming and I came back down to earth.
“Look at all of their certifications and credentials,” I thought to myself. “It’ll be at least 10 years before I’m near that level.”
And so I went back to figuring out how I’m going to fit 27 clients into my schedule every week.
Sad.
And if today’s Aussie Hermit could go back to 2012’s Aussie Hermit I’d tell him 2 things…
First, you’re an idiot.
27 clients a week? Really?
And second – you can charge a whole lot more than $500/hr. And you can do it starting today.
Here’s why…
The biggest mistake I made when pricing my services back then was thinking that my clients were buying my coaching.
They weren’t (and still aren’t).
Sure, you’re delivering coaching as part of your service.
But that’s not what they’re buying.
Instead, what they’re buying is something much more valuable.
And that is, of course, a *result.*
It’s true.
They don’t care about the amount of coaching sessions you deliver.
They don’t care how many certifications you have.
And they don’t even care about all the “cool” course content and bonuses you’re going to deliver them.
The #1 reason they’re buying from you is because they want some type of result.
They want you to help fix their marriage.
They want you to help them lose weight.
They want you to get them more clients etc.
And the reason why this is important to know is because…
*If you sell the result instead of your coaching, you can charge a whole lot more and work a whole lot less.*
Let me give you a quick example…
Program A is helping you lose 30 pounds in 30 days.
Program B is helping you lose 30 pounds in 30 days.
In other words, they’re selling you the same result.
The only difference is, program A helps you do it in *thirty* 1-on-1 coaching sessions, and program B helps you do it in *four* 1-on-1 coaching sessions.
Which do you invest in?
You invest in the one that does it in 4 sessions.
Why would you jump on an extra 26 1-on-1 coaching sessions if you’re going to get the exact same result in the other program?
Point is…
When you price for the result and not how much coaching you’re delivering, all of a sudden it’s not about how much coaching you have or cool bonuses. It’s about creating a program that’s focused on getting them what they’re buying. The result.
And that means you can have the *least* amount of coaching sessions that you need to get the result.
Again, they don’t care about how many coaching sessions you have.
All they care is that the coaching you’re delivering can get them the result they’re buying.
And if you can do that in 4 sessions instead of 10 – all the better.
In fact, it’s a *benefit* to them and you if you can do it in less because it saves the both of you time.
Pricing this way was a huge paradigm shift for me when I learned it.
It allowed me to charge way more (because a result is more valuable than coaching)…
It allowed me to work way less (because I started reducing all the excess coaching and content from my programs)….
And it allowed me to scale to the point where I can earn 7+ figures per year coaching only a couple of hours per week.
If you want the same, stop selling your coaching.
Instead, start selling the result and watch your revenue soar.
With that being said…
In the first module of The Aussie Hermit’s 15 Minute Client program, I give you a framework for finding the #1 more powerful result your program provides for your prospect.
Besides picking your market, getting your offer right is the most critical piece to your success as a Coach.
Create an offer that doesn’t communicate the right result and you’ll have a hard time selling – let alone selling it at a high price.
But communicate the right result, and you’ll have clients happily pay high fees.
If you know you need help with crafting a high-ticket offer – and would like to learn how to attract premium clients sending one email per day – then make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Back when The Aussie Hermit was but a child hermit, I actually used to get out a little more.
Of course, being a hermit I was playing Nintendo 64 and Playstation a lot of the time.
But there was the odd occasion I’d be invited to other kids’ birthday parties.
And every now and then, at these parties, there’d be a piñata.
(Not sure why as it’s not a tradition here. I guess the parents know that anything that involves whacking and an explosion of lollies is going to be a winner with kids)
And about halfway through the party, all the kids would get together.
We’d take turns putting on the blindfold.
And we’d do our best to hit the crap out of that flying donkey.
The only difference between the way we play the game compared to the way other parts of the world play, is that we Aussies typically use a cricket bat.
At least, I did at the parties I attended.
And that made for a lot of dangerous hitting because crickets bats aren’t the lightest pieces of wood out there.
I distinctly remember a few times where a bat went flying across the backyard into the head of an unsuspecting adult.
And the reason I bring this up is because, as a game, piñata is very forgiving.
You pick up the bat.
Put on the blindfold.
And swing the as many times as you want.
If you miss, it doesn’t matter.
You get another swing.
And another swing.
And another swing until you hit the donkey enough to the point where it explodes.
This means anyone – no matter how uncoordinated – can win at piñata.
This is exactly why The Aussie Hermit loves email compared to other forms of marketing (i.e. funnels).
Email is just like piñata. It’s very forgiving.
You send out an email and if the prospect doesn’t take your offer at the end of it – no problem.
You get to send them another the next day.
And then the next day after that.
And the next day after that etc.
Point is…
With email you get multiple shots at signing the client.
And that means any Coach – no matter how “uncoordinated” with marketing – can win at email.
This is very different from typical guru funnels.
The reason why is, with guru funnels you often only have one swing.
You only have one shot to get it right because there is no follow up mechanism.
If they don’t buy at the end of the webinar or the 5 day challenge or VSL or whatever funnel you’re using to convert them – that’s it. The game is over.
Point is – guru funnels aren’t forgiving at all.
And that means if you want to get results with these funnels – if you want to get clients with only one swing – you have to know how to market and sell.
Something to think about next time you’re gunning for that flying donkey.
With that being said…
If The Aussie Hermit were to compare his 15 Minute Minute Client program to piñata, I’d say it’s like playing the game only with the blindfold off.
That’s because you’re using a system that’s been proven to work for regular Coaches over the past 5 years.
You learn everything you need to send winning emails from day 1 even if you’ve never sent an email before.
Also, you get access to yours-hermity.
Me. Luke Charlton. The Sultan of Sales.
The King of Konversion.
The Grandpoobah of Print.
You get the point.
And that means I hand-hold you through the whole process.
I critique your subject lines.
I review your emails.
I pull apart your offers.
And I do all that *before* you send your emails so you have the best chancing of hitting that flying donkey the first time you swing.
And if you don’t?
No problem.
As mentioned, we get another swing the next day.
And as long as you keep swinging with me by your side, you will get a consistent flow of clients.
If you want a simple system that attracts clients sending just one email per day, make sure to put yourself on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>