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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

Social media ick

03 Jan 2022
Posted in

Yesterday, The Aussie Hermit was having a conversation with a Coach.

And, during that conversation, she expressed a problem I’ve heard many times before.

Although, the words she used to describe the problem were a little different.

She told me she was suffering from “social media ick.”

Meaning…

She was tired of trawling through Facebook groups.

She was tired of creating content for no response.

She was tired of having hundreds of conversations only for them to go nowhere.

She was tired of how much effort it took to generate interest in her transformational program.

And most of all…

She was tired of how much time these organic social media strategies took.

Then she asked me…

“What do you think of the organic strategies? Are you doing any on social media?”

Good question.

And here was my (paraphrased) response…

“Many years ago I used to be on social media doing the exact same thing you are. And then I stopped for the exact same reasons you just expressed.

I just couldn’t go on doing so much work for so little results.

I also realised if I wanted to grow my business more efficiently I needed to learn how to run ads.

So that’s how I use social media now…

My goal is to get people off Facebook and onto my list where they actually read my content.

And that means the only reason I go on social media now is to check my ad account to make sure leads are still pouring.

That might take me about 30 seconds once per day.”

I could tell that what I said resonated.

And then The Aussie Hermit told her something she liked even more…

“And the best part about running ads is you can start small.

You don’t need to be spending $1,000/day to get results.

I recommend a budget of just $20-$30 per day in the beginning.

Then, when we sign a couple of clients you up that to maybe $40 per day.

Sign a couple more clients and up it again etc.

I call this snowball scaling.

And it’s how we can get you to your 100 client goal without flushing your money down the drain.”

So if you’ve got “social media ick”…

If you’re tired of all the organic strategies – then maybe it’s time to give advertising a try?

When you combine it with email, you can literally attract clients in just 15 minutes per day.

Simply build your list on autopilot with paid ads.

Send one, 15 minute email per day with an offer to work with you.

And watch how you get a consistent flow of bookings.

That’s how The Aussie Hermit does it.

That’s how my clients do it.
And that’s how you can do it, too.

With that being said…

This is exactly what I show you how to do inside my 15 Minute Client program.

From launching your first ad campaign…

To analysing your numbers…

To sending emails prospects want to read (and buy from)…

To closing your bookings…

It’s all in there.

I even teach you how to choose a niche and craft a high ticket offer if you need help with that as well.

Point is…

If you’re looking for a system that has everything you need to run a profitable ad campaign that gets you lots (and lots) of clients in just 15 minutes per day – this program has it.

The only thing you need to do now is put your name on the waitlist so I can call you up when a spot is open:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Leveraging the 1963 ad Avis cars used to skyrocket sales

02 Jan 2022
Posted in

The Aussie Hermit is on the move.

That’s right.

The hermit hole is being cleared out. Packed up. And ready to be shipped to another hole.

That location?

Somewhere near Byron Bay.

After living in Canberra most of our lives, we’ve decided a warmer climate with a more relaxed lifestyle is what we want.

And, unfortunately, because of covid many have come to the same realisation.

Tens of thousands have moved north since the pandemic started.

And that means it’s been very hard to find a place to rent.

Whenever something comes up I like, there’s always a ton of people going for it.

In fact, I just applied for a place and about 10 others did the same.

What’s more annoying is that these real estate agents up there are terrible at their jobs.

They just don’t reply.

I text. I call. I leave messages. I send emails.

Nothing.

You’d think they’d want to speak to people who literally want to give them money.

But they simply don’t care.

The reason?

Because there’s so much demand right now.

And what I’ve found over the years is that service professionals that are in high demand often become very complacent.

They become lazy.

They don’t put in the work because quite frankly – they don’t need to.

Another example of this is how is in the amount of pictures these real estate agents take of the properties they’re trying to rent.

It’s seriously mind boggling.

They’ll be advertising a 4 bedroom, 2 bathroom, 2 garage place, and they’ll put up like 5 pictures. For the whole house!

A picture of the kitchen. One of the main bathroom. One of the loungeroom. One of the master. And one of the front yard.

Like what?

How hard is it to press your finger on the camera a few more times to get the rest of the house? It’s not like it costs more to take more *digital* photos.

Talk about lazy.

Also, what about a video?

This is not 1985.

It’s 2021.

Taking film is just as easy as taking a photo.

Again, it’s all complacency.

They don’t put in the work because they don’t need to.
They know they’ll get business whether they put in effort or not.

Another good example of this are trades people.

When they’re at your house they typically do a good job.

But to get them to come to come on time. Or pick up the phone. Or call you back.

Good luck.

And what about our industry?

It happens in our industry all the time, too.

Just look at some of the big gurus out there.

In the beginning when they started their business they got great results.

Then they scaled their business.

They became in high demand.

Then what typically happens?

Their coaching slides.

They don’t give the same attention to detail.

They don’t hand-hold you as much.

They may even hire others that aren’t real experts to coach for them.

Point is…

Their service is nowhere near as good as when they were in less demand.

And that means their clients results aren’t going to be anywhere near as good, either.

This is one of the big reasons I stay away from big names now.

I’ve invested in too many of these programs over the years to know it ain’t going to be that great.

Personally, I’d rather work with someone who’s really good at what they do, but maybe aren’t that well known.

I’ve got a mentor like that now.

He’s been coaching me for the last 5 years on scaling 7-figure ad campaigns.

But if I gave you his name, you probably wouldn’t know who he is.

And I like that because it means his service is still incredible.

He replies quickly.

He doesn’t palm me off to a newbie.

And he gives in-depth critiques.

It kind of reminds of that very famous ad by car hire company “Avis.”

In 1962 they were 2nd in market share behind Hertz.

And so to get more customers they came out with an ad with this headline:

“When you’re only No. 2, you try harder. Or else.”

The campaign was a huge success. So much so Hertz lost over 12% market share.

The reason?

People like better service.

And when you’re not as in higher demand, you’re forced to give better service.

Or else.

With that being said…

One of the things clients love about The Aussie Hermit’s 15 Minute program is that you get direct access to me.

The King of Konversion.

You don’t get an assistant (there is no assistant).

You don’t get shoved into a group with hundreds of people (I keep it limited).

And you don’t get replies every other week.

Instead, you get critiques from me directly (this comes via calls and even “loom” videos in our private community).

You get quick replies (almost always within 24 business hours).

And you get advice from someone who’s spent over 16 million on ads, generated over 500,000 coaching leads, and banked 50M+ in coaching sales for clients with my ad campaigns.

Also, you get advice from a someone who’s helped thousands of Coaches get more clients since 2013.

But wait, I haven’t mentioned the best part…

You get access to a program that shows you how to attract clients sending one, solitary email per day.

No trawling through Facebook groups.

No sleazy DM’s.

No begging for referrals.

And no endless blogging or content creation.

Just one email per day is all it takes to get high paying clients chasing you down.

If that sounds like a program you’re after, then make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>