If you ran a poll asking what Coaches struggle with most when it came to getting clients online, somewhere near the top would be “copywriting.”

The truth is, though, this should be right down the bottom.

The reason?

Because copywriting is actually very simple.

In fact, it’s so simple you don’t even need to use your own words a lot of the time.

You can literally copy/paste your prospects’ and clients’ words right into ads, sales letters and emails.

That’s because all you’re doing with copywriting is speaking to the pain points, challenges, frustrations and desires of your market.

So what better way do that than using their own words?

Here’s a great example to illustrate this…

Following is a post The Aussie Hermit got out of a Facebook group my client runs for her clients.

(It’s a coaching community that guides women through her weight loss program)

And it’s a post I’m literally going to copy/paste into an ad (with my client’s permission of course).  

The reason why is – the lady who wrote this post expressed a lot of pain points, challenges, frustrations and desires I know other women in this market have.

And so instead of taking her story and writing it myself, I’m simply going to let her words (or her “copy”) do the selling for me.

Here is that post now:

[NOTE: The Facebook Post Had a Picture of Her Sitting on a Swing]

“This swing right here is my “Big Why”.

It’s a physical representation of why I decided I needed to make some changes in my life.

A year ago I jumped into this swing alongside my kids to join in their fun at the playground and instead, it was a very painful reminder of how I’d let years of poor decisions and lack of self love affect my body & my life.

That darn swing pinched me so badly it left huge purple bruises for days!

At the time I didn’t make a sound, let alone tell anyone how it had made me feel.

I’d become so used to denying how I felt, ignoring all the signs that my life was getting out of control that even in extreme pain, I plastered on a smile and pretended everything was okay.

That I was okay.

But that night in the shower when I saw the damage the swing had done to my body, it finally dawned on me just how miserable I was, how tired I was of feeling numb, how exhausting it was pretending to feel happy & how badly things needed to change .

So the next day I marched over to that darn swing, took a picture of it to remind me how it made me feel and a few weeks later signed up to [CLIENT PROGRAM]…determined to never feel that way again. I’ve looked at this picture everyday since.

Today I had the chance to go back to that swing. I strode over to that bit of plastic & metal with heart pumping and butterflies in my stomach.

And then, I sat in it. I actually sat in it! Yes it’s still a bit of a squeeze but I fitted and there’s not a bruise to be seen.

Truth be told, I don’t think I’ll ever fit properly. But I’m okay with that.

Standing looking at this swing today, remembering how I felt the last time I sat in it and then thinking about how I feel today, I realised I am such a different person than I was 12 months ago.

Yes, physically I’m 11kgs lighter but more importantly I’m so much happier. Happier with myself and with my life.

Even my kids and my husband are happier.

The journey of self discovery & self love that [CLIENT PROGRAM] has taken me on this year has made me see things so differently.

Today instead of feeling disappointed that I still couldn’t sit in it fully, I felt so proud of how far I’ve come and so happy that at least I could fit this time.

Instead of seeing this swing as a reminder of how little I loved myself & how unhappy I was with my body, I saw it for what it really is…

…this is a kids swing, made for kids & their skinny bums (my scrawny 8yr old almost fills the seat).

I’m not supposed to fit.

And no matter how many more kg’s I gift to the universe, these beautifully large hips of mine that allowed me to carry two beautiful boys into this world will never fit.

That’s okay.

Strangely, I feel quite grateful for this swing. Grateful that it gave me the kick up the bum (quite literally) I needed to stand back and take stock of my life and where it was headed. Grateful that it was the catalyst for a journey that continues to change my life in ways I couldn’t have imagined.

So thank you Mr Swing.

I’ve still got a little way to go to get to my goal but having gifted those few extra kg’s and being in a better mindset has already given me my life back.

I’ve reclaimed the energy & zest for life that I thought I’d lost forever.

I’m no longer a spectator, watching the world carry on around me. You’ll find me front & centre of every family adventure, every special moment. And I’ll be smiling, with a real smile this time.

A smile that is a genuine reflection of how full my heart is with happiness & love.

So this new year, I want to wish you the same.

I want you to be able to find what makes YOU genuinely happy.

I want you to be able to rediscover all the wonderful things that make you YOU.

I want you to be able to fall in love with yourself again and to know how worth it YOU are to spend some time working on YOU to get there.

YOU are the best investment you’ll ever make x”

Powerful, right?

And notice how she expressed common frustrations and challenges other women would resonate with?

Notice how she told a great before/after story?

Notice how she makes a compelling pitch for the program?

And notice how I didn’t write one word of it?

All I need to do now is add something like this to the the bottom…

“If you’d like to see if [CLIENT PROGRAM] can get your body back like [CLIENT NAME], simply click this link>>>”

Pretty cool, ey?

Of course, not every post a prospect or client does is going to be perfectly written like this.

Often you’ll take pieces of sentences or certain keywords and phrases that speak to a frustration/desire.

But the point is…

When you simply research how your clients and prospects describe their problem/what they want, you can often take those words verbatim and use them in your copy.

And that means you don’t need to be a great writer to create high converting copy.

It just means you need to know how to research effectively.

Finally, please don’t misconstrue the fact you’ll be copying the words and phrases your market uses to mean you don’t have to do work.

Copywriting may be simple.

But research takes work.

Hard work.

If you’re not willing to do that, then you may as well give up coaching now.

With that being said…

Inside The Aussie Hermits 15 Minute program I show you how to research your market effectively.

Specifically, I take you through my “Ultimate Research Rolodex,” which reveals all the places I go to to learn about a market before writing one word of copy.

This is the same process I use before writing ads for clients.

And it’s the same process that’s helped me create multiple 7-figure campaigns in various markets.

I’m not an expert in these markets.

I simply knew where to look to get the words my prospects were using, then I used my proven copywriting frameworks to reflect those words back to them in my campaigns.

I want to show you how to do the same.

Along with that, I want to show you how to create a system that builds your list on autopilot using paid ads, and turn those subscribers into high paying clients sending one email per day.

To get added to the program waitlist, go here now:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra