Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Recently, The Aussie Hermit came across this gem of a story online:
“Today, while on vacation, I got fired for not working a shift I wasn’t scheduled for.
Even after texting my boss a copy of my vacation approval letter, she still fired me. FML.”
Funny.
And quite sad.
And this is exactly why I left the corporate world…
Job security is an illusion.
You are always at the mercy of someone else’s decisions.
You want a raise? Too bad – their decision.
You want to move departments? Too bad – their decision.
You want to go on vacation? Too bad – their decision.
You want to keep your job? Too bad – their decision.
And so on.
Now, before you lean back in your chair, puffing that corn cob pipe thinking to yourself how great a decision it was to choose the path of a business owner, you’ve got to know…
Client security, like job security, is also an illusion.
It’s true.
Just like your boss can fire you, your clients can fire you at a moments notice, too.
They can cancel their coaching.
They can request a refund.
And if you refuse?
Well, they can go right over your head to the credit card company and do a chargeback.
Your power in that situation?
Virtually nil.
Sometimes you might get your money back – after a few months of back and forth. Sending documents. Arguing for hours over the phone etc.
But what happens in the meantime?
What happens if you needed that money (which I know most Coaches almost always do because of their low client load), well…
You’ve just put yourself and your family under a whole lot of financial stress.
So the message here is this:
Don’t think that because you’ve signed a client, that that money is yours.
They can come back at a moments notice and get it back from you.
In other words…
They have the power, you don’t.
So what’s the remedy?
Simple…
Create a safety net.
Make it so that if a client leaves, or if they request a refund, or if they do a chargeback – you’re totally fine.
The way The Aussie Hermit does this is by creating a “waitlist” of clients.
What you’ll notice is that at the end of my emails I always promote my waitlist.
I do this for various reasons, but one of the big ones is…
If a client capitulates under the rigorous demands of The Aussie Hermit’s coaching, or on the rare chance they want a refund (I haven’t had one in years) – I’m OK.
I’ve got 20 more people lined up waiting to work with me.
(Currently, my waitlist stands at 54 Coaches)
That’s the type of security not even a government job can give you.
With that being said…
Building your own waitlist is exactly what I teach in more depth inside The Aussie Hermit’s 15 Minute Client program.
Some things you’ll learn include:
—> How to craft a waitlist offer that gets people eager to join… —> What to say to get people to apply when spots are open…
—> What questions to ask on your application form to weed out “lookie lous” before you even speak…
—> The Aussie Hermit’s word-for-word closing script that signs prospects up to your premium-priced programs…
Plus much more including…
—> How to get the waitlist system setup in an afternoon.
Along with that, you learn how to send consistent, valuable and above all *entertaining* emails that get people added to your waitlist every day.
Further, you also learn how to build your list consistently with paid ads and a budget of just $20-$30/day.
And when you combine those 3 things…
- Paid ads…
- Consistent emailing, and…
- A waitlist for your program…
You can have predictable, certain and secure clients for the rest of your days.
If that sounds like a system you want in your business, put yourself on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
After yesterday’s email Alexander, a long-time subscriber, wrote in:
“The big problem with emails is the low opening rates and the decreasing acceptance of this medium by private individuals (who prefer to use WhatsApp or Messenger), because they find it cumbersome and out of date. My wife for example and many of her friends no longer use email”
And The Aussie Hermit hears these concerns all the time.
So let’s tackle them now…
We’ll start with “email acceptance.”
I’ve never really heard of someone stopping using email and going solely to WhatsApp or Messenger.
Doesn’t mean it’s not happening.
But I think that would be a very hard way to live because they do two different things.
WhatsApp and Messenger are for quick messages.
Email is for longer content, plus more formal communications.
For example, try sending someone a 500+ word piece of content in WhatsApp or Messenger like you would with email.
They’ll tell you to get (you know what).
Further, you need email to buy 99% of stuff on the internet.
What do you do when the checkout asks for an email to send the receipt?
Do you just cancel your order?
No, you go get an email address.
Or what about when you sign up to a platform like Netflix or Amazon Prime or Hulu that require an email?
Do you just not sign up to those, either?
No, you go get an email address.
So I only think giving up email would make life much more difficult.
You wouldn’t be able to receive longer or more formal content.
And you wouldn’t be able to purchase a lot of things online.
And it’s for these reasons email is going to be here (and highly used) for many decades to come.
Next, let’s talk about “low open rates.”
Personally, I’ve never found open rates to be a problem if you’re sending emails people want to read.
Since I started sending emails back in 2013 to today, my open rates have never declined.
In fact, as I’ve gotten better at subject lines/emails they’ve only increased.
I find this with my clients, too.
When they follow The Aussie Hermit’s formulas for sending emails people want to read, their open rates go up.
Way up.
Of course, if you send emails that are boring, that don’t resonate with your market, or that are too “pitchy” you’re going to get low open rates.
And that’s what I find with most Coaches who struggle getting results with email.
Their emails are simply… average.
And then when they don’t get clients they blame the medium for their lack of results.
It’s not the medium – it’s your message that’s the problem.
The other thing I’ll say about low open rates is this…
Where else are you going to go?
A Facebook or Instagram or LinkedIn post will get you 3% impressions (or less) to the people that have “liked” your page.
And notice how I said “impressions.”
That doesn’t mean they’ve read it.
Even less will read your post.
So if we’re talking about low open rates, why do we never talk about open rates on other platforms where they’re much worse?
And maybe you’re thinking…
“But Aussie Hermit, what about SMS or Messenger? They have higher open rates than email!”
Sure they do.
But again, try sending someone a 500+ word piece of content in WhatsApp or Messenger like you would with email.
They’ll unsubscribe faster than Joe Biden leaving a press conference when asked questions about Hunter’s laptop.
Why?
Because again, Messenger/WhatsApp are different mediums to email.
The bottom line:
Email is used by at least 99.9% of your market.
It’s not going anywhere.
And, also, email still has the best open rates of the major marketing mediums when it comes to sending content.
Finally, one last thing I’ll mention about email is this…
It’s still #1 for profits – by a very wide margin.
So if you want to stop emailing or use another method to get clients then be my guest.
But every other option is going to reduce your profits in a big way.
With that being said…
If you want to learn how to get far more clients sending just one email per day, then that’s what I show you how to do inside The Aussie Hermit’s 15 Minute Client program.
You’ll learn….
—> 34 different subject line formulas that get prospects eagerly opening your emails each day…
—> Hundreds of different ways to come up with entertaining (and valuable) emails…
—> 11 simple editing techniques that dramatically boost email response…
—> Word-for-word sentences to transition to your close in every email without being pushy or salesy…
Plus much more including…
—> 72 email starters to make it even easier to get into the habit of sending each day.
Along with that, you’ll also learn how to build your list with paid ads using a very simple “one lead magnet, one ad” campaign structure.
And when you combine these 2 components (list building and email), it means you’ll get a consistent flow of clients for years to come.
If that sounds like something you’re after, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>