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LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

The implosion of big tech and why your way of attracting clients isn’t safe

07 Jan 2022
Posted in

Back in 2019, I wrote an email entitled “The purge of Alex Jones and why you’re next”.

It was about how shutting down free speech was a path to a really bad place.

The response from my list?

Many replied saying “he deserved it.”

Sad.

Not because I’m some Alex Jones fanboy.

(I’ve never followed him or really watched any of his stuff. Just his Joe Rogan interview)

But sad because it was an extremely short-sighted response.

Since then we’ve had literally millions of people purged from different platforms.

These include a president, congressmen/women, doctors and scientists (some who actually created the vaccines),  and other real experts…

All because they spoke against the narrative.

Here’s the thing though…

The censorship has only just begun.

Do you think big tech is going to wake up one day and say “Ok, we’re not going kick people off anymore”?

No.

It’s going to get much worse because they’re part of the system.

They have to block, ban and purge to try to save themselves.

(Hint: it’s not going to work)

And when they do this, do you think people will stick around?

No, they’ll leave in droves.

(This is how Telegram has gained hundreds of millions of users in a very short time – and how Trump’s social platform will do the same. People always find a new place to communicate).

The reason I tell you this is because now, more than ever, you need to think about diversifying your traffic.

Personally, The Aussie Hermit is a big advocate of getting your traffic with Facebook ads.

After all, I’ve spent over 16 million dollars on FB ads and have generated tens of millions for clients.

However, I also know putting all your eggs in one basket can be a huge mistake.

So what I tell my clients – and what I’ll tell you now – is that once you learn to run a profitable ad campaign on Facebook, you want to start running ads on other platforms.

I.e. LinkedIn or Google or Rumble or Truth Social etc.

That way, you’re diversified.

And that way, if the dumb-dumbs at FB and co. go “full commie” and completely shut down their platform or boot you off permanently – your way of attracting clients is safe.

(Hint: They’re already full commie – they’re just hiding it at the moment)

It’s just like when you invest.

Do you put all your money in one stock?

Do you put all your money in real estate?

Do you put all your money in gold?

No – you diversify.

And you do this to reduce your risk.

Take the same approach with your ads so you and your family are protected.

More:

One of the great things about learning Facebook ads is that the same principles apply to every other platform.

In other words…

If you have a converting campaign on Facebook you can easily move it over to another platform.

Sure, you will have to learn the layout of the new platform (this is the hard part of the process).

But the winning message you used in your FB ad campaign can be applied to the new platform.

This is how The Aussie Hermit did it when I started running YouTube ads.

I simply took my ad that was promoting my lead magnet, recorded it as a video and voila! I started generating leads on YouTube right away because I was using a winning message.

The most annoying part of the whole process was learning how to navigate Google’s ad platform.

That took me a couple of weeks.

But now that I’ve been in there a while, it’s second nature to me.

Bottom line:

Moving to a new ad platform doesn’t require you to start from scratch.

You just need to learn how to navigate the new platform and how it differs from Facebook in terms of nomenclature.

From there you should be able to get up and running pretty quick.

With that being said…

As mentioned, inside The Aussie Hermit’s 15 Minute Client program I teach you how to run Facebook ads to attract clients.

One day this may change when Facebook completely implodes.

But for now, it’s still the quickest, cheapest and easiest ad platform for advertising newbies to get clients from.

And what you’ll particularly like about how I teach running ads is that it’s very simple.

Specifically…

All you’re doing is creating one lead magnet (AKA: a 3-5 page PDF) and advertising that in one ad.

There’s no complex retargeting strategies.

No split testing hundreds of variations.

And no spending hundreds of dollars per day to get started.

You’re just advertising one lead magnet, that sends people to one simple opt in page, and you’re spending about $20-$30/day in the beginning until clients come in.

Then you scale up from there.

And what about the process for converting those subscribers into high pay clients?

Well, some of my clients say that’s even easier…

All you have to do is send one email per day.

Yup, once your ad is building your list on autopilot, all you have to do to get clients is send one email per day.

And the other cool part about getting clients from email?

You’re safe from the commies at big tech.

If that sounds like a program you’re after, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Military marketing

06 Jan 2022
Posted in

If you’ve been reading The Aussie Hermit’s emails for a while, you probably know I’m not the biggest fan of the government.

They waste our tax dollars.

They have their own rules.

They spy on everything we do.

They create asinine laws.

And, if you read the same conspiracy theory forums I do, most worship Satan and do things to kids that if you found out, would probably put you in a mental ward.

However, there is one branch I do like. And one I have great respect and admiration for.

That branch, of course, is the military.

Sure, there are some woke generals.

And sure, there’s a little bit of corruption.

(It is called the “military-industrial complex” for a reason)

But by and large, it’s pretty clean.

Especially when we’re talking about the men and women on the ground – doing the work – who sacrifice themselves.

Those people are the best we have.

The reason I bring this up is because, I’ve always been in awe of how the military conduct itself.

Specifically, how they’re very “disciplined” and “regimented.”

Everything they do needs to be performed in an exact/certain way.

Just look at something as simple as marching.

On the command of “march,” everyone moves forward starting with their left foot and you must place your heel on the ground first at a 45 degree angle.

Then, you need to use a coordinated arm swing that is your right arm forward first.

Moreover…

Your hands must be cupped with the thumbs pointing down.

And the swing of your arms should measure 9 inches.

Your thighs?

They need not be more than 6 inches apart at full stretch.

And on it goes.

Again – this is just for regular marching.

Then there is a process for “halting,” “mark time,” “half-step march,” “column right march,” and so on.

The point is – the military is very disciplined and regimented.

There’s a specific, *detailed* process for virtually every action they take.

From marching to making your bed to cleaning your gun to responding to a commander to welcoming a new president.

In fact, let’s talk about that now as it’s another great example…

When a new U.S. president gets sworn in, they get a 4 cannon, 21 gun salute.

(Not to be confused with a 3 cannon, 21 gun salute – this is for state funerals and visiting foreign dignitaries)

JFK got one.

Ronald Regan got one.

Bill Clinton got one.

Obama got one.

And Trump got one, too.

Point is…

Every single new president has had this specific salute because it’s part of their regimented process.

(Although, they kind of screwed it up with Biden. He only got a 3 cannon, 21 gun salute. Probably nothing to worry about, though. I’m sure they just forgot to follow the process that day. But I digress)

The military is very disciplined.

And the reason why is – well there’s many reasons – but one of the main ones is…

They’re disciplined because it makes everything run more efficiently.

In life and death situations they can’t afford to make mistakes.

So by training military personal to strict standards, it ensures everyone works as a cohesive unit.

The other thing discipline provides is consistent results.

And this is where this principle can be applied most to our coaching business.

When you perform an action consistently – and if that action is effective – you will get consistent results.

A perfect example of that is email.

If you send an email once every other week like most Coaches, your results ain’t going to be that good.

But if you’re like The Aussie Hermit and you show up every day with a good email – you’re going to get a consistent flow of clients.

There’s no other result you can get.

But of course – being disciplined is hard.

Showing up is hard.

I can help you get the complete daily email system set up in no time. It’s pretty simple.
But if you’re not gong to show up each day.

Forget about it.

And that’s why my system is not for everyone.

What I will say, though, is that after a while it becomes more painful *not* to write an email than to write one.

Kind of like going to the gym…

In the beginning, it’s hard to get into a routine.

But after a while when you get into the habit you don’t want to miss a day.

Bottom line:

My system requires discipline.

Not military-level discipline. But it does require you to show up.

For me that’s worth it because it allows me to get high paying clients sending just one email per day.

With that being said…

If you’ve got the discipline to show up each day until you get into a routine, then I can show you how to get clients sending one email per day like yours-hermity.

Inside my 15 Minute Client program, you’ll learn…

  1. How to pick a niche that has a burning desire for your offer…
  2. How to position, package and price your offer so your market happily says “yes”…
  3. How to create a waitlist sales process that only has premium quality clients applying to work with you…
  4. How to build your list on autopilot with paid ads, and…
  5. How to send that list an entertaining and valuable each day that make them want to work with you.

If that sounds like something you’re after, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>