Blog - Luke Charlton

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LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 37

Years in Business: 10

Hours Studying Marketing/Persuasion: 12,000+

Total Spent on Advertising: $16,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 4,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner 6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

How to deal with bad attitude prospects

29 Mar 2024

Posted in Podcast

Recently one of our salespeople came to The Aussie Hermit with a concern regarding a prospect.

You see, this prospect had a 15-minute chat with one of her setters.

Our setter then proceeded to book her into a call with a salesperson.

However…

Through some technical snafu, she got booked through with a secondary email.

And as a result…

Our system didn’t recognize that she had booked her sales call.

Since we have a dialed-in sales process, she received several reminder emails to book a call.

Now…

This prospect was angry.

Which is why she sent a nasty email to my salesperson.

I reveal how to deal with prospects who have this type of attitude in episode #317 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#316 - An Unintuitve Way to Reduce No Shows (& Improve Lead Quality)

#315 - Marketing In 1 Sentence

#314 - Tech Issues That Increase Conversions

#313 - Success is Digging Ditches

#312 - Your Sales Team Will Cost You Thousands & That's OK

#311 - How to Hire Setters

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/04/2024

An unintuitive way to reduce no shows (and improve lead quality)

22 Mar 2024

Posted in Podcast

Recently The Aussie Hermit launched a new ad campaign for himself.

One of the biggest blessings I’ve had in my business is the ability to write copy and run ads to clients relatively quickly.

Many copywriters only focus on copy…

So I want to teach other copywriters how to run ads for clients like I do.

With this in mind…

I launched a short VSL to generate appointments and see if people would be interested.

And so far, I’ve been getting some of the cheapest opt-ins I’ve had in years.

I’m even getting appointments for $60 a pop.

The problem?

The prospects aren’t showing up.

Now…

I’m already doing all the fundamental things I’ve already discussed to reduce no-shows:

Confirm appointments.

Sending reminder emails and texts.

Not letting prospects book too far out.

Yet these prospects aren’t showing up.