Podcast

Recently one of our salespeople came to The Aussie Hermit with a concern regarding a prospect.

You see, this prospect had a 15-minute chat with one of her setters.

Our setter then proceeded to book her into a call with a salesperson.

However…

Through some technical snafu, she got booked through with a secondary email.

And as a result…

Our system didn’t recognize that she had booked her sales call.

Since we have a dialed-in sales process, she received several reminder emails to book a call.

Now…

This prospect was angry.

Which is why she sent a nasty email to my salesperson.

I reveal how to deal with prospects who have this type of attitude in episode #317 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#316 - An Unintuitve Way to Reduce No Shows (& Improve Lead Quality)

#315 - Marketing In 1 Sentence

#314 - Tech Issues That Increase Conversions

#313 - Success is Digging Ditches

#312 - Your Sales Team Will Cost You Thousands & That's OK

#311 - How to Hire Setters

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/04/2024

 Recently The Aussie Hermit launched a new ad campaign for himself.

One of the biggest blessings I’ve had in my business is the ability to write copy and run ads to clients relatively quickly.

Many copywriters only focus on copy…

So I want to teach other copywriters how to run ads for clients like I do.

With this in mind…

I launched a short VSL to generate appointments and see if people would be interested.

And so far, I’ve been getting some of the cheapest opt-ins I’ve had in years.

I’m even getting appointments for $60 a pop.

The problem?

The prospects aren’t showing up.

Now…

I’m already doing all the fundamental things I’ve already discussed to reduce no-shows:

Confirm appointments.

Sending reminder emails and texts.

Not letting prospects book too far out.

Yet these prospects aren’t showing up.

However…

I know exactly how I’m going to fix this issue.

I reveal my strategy in episode #316 of The 15 Minute Client podcast…

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#315 - Marketing In 1 Sentence

#314 - Tech Issues That Increase Conversions

#313 - Success is Digging Ditches

#312 - Your Sales Team Will Cost You Thousands & That's OK

#311 - How to Hire Setters

#310 - How to Hire Salespeople

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
25/03/2024

The Aussie Hermit goes to Bible Study every single week.

And here’s what I’ve come to notice:

When you become fully immersed in the faith, you become excited…

… but parts of scripture are very confronting.

You want to share that with your family.

Guide them on the right path.

But the problem is, if you take scripture to your family and aggressively push it down their throats..

It’s not going to work.

Funny thing is…

We do the same thing with our prospects.

Coaches know so much about our topic that we talk our prospects into oblivion.

We go too deep…

And it flies straight over their heads.

I’ve fallen into this trap before myself.

So what should you do instead?

It’s simple:

Create a message that resonates.

I reveal how to achieve this in episode #315 of The 15 Minute Client podcast…

… including the one sentence that sums it all up.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#316 - An Unintuitive Way to Reduce No Shows (& Improve Lead Quality)

#314 - Tech Issues That Increase Conversions

#313 - Success is Digging Ditches

#312 - Your Sales Team Will Cost You Thousands & That's OK

#311 - How to Hire Setters

#310 - How to Hire Salespeople

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
19/03/2024

The Aussie Hermit has a client who runs a weekly live webinar for her coaching business.

Now…

This webinar usually runs smoothly.

But every now and then…

She’ll run into tech issues.

The screen will glitch, the chat box disappears, her Internet goes out - you name it…

It is a live webinar, after all.

But here’s where it gets interesting.

This client told me this the other day:

"Every time something has gone wrong for me on a webinar…

My sales have gone up."

I reveal the reason why this happens in episode  #314 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#313 - Success is Digging Ditches

#312 - Your Sales Team Will Cost You Thousands & That's OK

#311 - How to Hire Setters

#310 - How to Hire Salespeople

#309 - How to Fire Staff

#308 - When to Fire Staff

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

Every single day The Aussie Hermit listens to 2-3 hours of podcasts.

I listen to these in between other activities, or while in the car…

And these are generally around the topics of finance, relationships, and overall “success.”

One of the things I’ve noticed after 1000s of hours of these podcasts is the following:

There’s no “secret” to success.

Most of these “secrets” always end up being something I’ve heard before.

And this is why the true key to success is “digging ditches.”

So what do I mean by that?

And how do you apply this to success in your coaching business?

I reveal everything in episode #313 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#314 - Tech issues that Increase Conversions

#312 - Your Sales Team Will Cost You Thousands & That's OK

#311 - How to Hire Setters

#310 - How to Hire Salespeople

#309 - How to Fire Staff

#308 - When to Fire Staff

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

Last week, The Aussie Hermit revealed our entire process for hiring high-performing salespeople.

This process has helped my business partner and me surpass 100k in sales within our first 3 months of operation…

… without closing a single client ourselves.

Now…

Part of our process relies on having setters in our sales team.

A setter is someone who can book appointments on your calendar or your salespeople’s calendars.

I’m not talking about people who send hundreds of cold DMs per day.

In our situation…

The setter acts as a second filter after prospects submit applications.

And in episode #311 of The 15 Minute Client Podcast…

I’ll reveal our entire setting process, including:

How we generate applications for our coaching program
How our setters filter through the applications and book qualified leads onto our sales team’s calendar
How we get more appointments with opt-ins who don’t book a call yet

And finally:

How we hire the best setters for our team.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#310 - How to Hire Salespeople

#309 - How to Fire Staff

#308 - When to Fire Staff

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#306 - Employee Attraction is Client Attraction

#305 - Get Success Without Skills

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

About this time last year, The Aussie Hermit released a podcast episode about his first 100k month.

During that time…

I was closing every sale myself.

So while I was happy with this milestone?

It wasn’t exactly scalable.

This year is a completely different story.

I became business partners with one of my clients last June.

And in September…

We hit 112k in sales.

The difference?

I didn’t close a single sale.

That is the power of hiring salespeople.

You can take a successful coaching business and scale it beyond what a single person can close.

And if you want to learn how to do the same…

I reveal our entire process we used to hire our high-performing salespeople in episode #310 of The 15 Minute Clients podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#311 - How to Hire Setters

#309 - How to Fire Staff

#308 - When to Fire Staff

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#306 - Employee Attraction is Client Attraction

#305 - Get Success Without Skills

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

Last week, The Aussie Hermit revealed red flags to watch out for when hiring people to grow your coaching business.

This week…

I explain how you can fire staff once you spot those red flags.

And it’s not what you would expect.

In fact…

There's one big mistake Coaches make when firing their staff.

My script counters this mistake head-on.

I reveal the exact script I use in episode #310 of The 15 Minute Clients podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#308 - When to Fire Staff

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#306 - Employee Attraction is Client Attraction

#305 - Get Success Without Skills

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

Over the last year, The Aussie Hermit has had to fire 2 staff members.

In the first instance…

I made a big mistake.

And as a result, I kept an underperformer on my team for much too long.

But I learned from that mistake.

And in the second instance, I applied what I learned to spot the red flags in a new hire within 2 weeks.

So if you’re at all interested in hiring staff to grow your coaching business one day…

You’ll want to catch episode #308 of The 15 Minute Client podcast.

I reveal the mistakes I made and how I learned from it.

You’ll also learn how to spot those red flags so you can not only fire fast…

… but also make room on your team for the type of people who’ll help your coaching business grow.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#309 - How to Fire Staff

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#306 - Employee Attraction is Client Attraction

#305 - Get Success Without Skills

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification


Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

This morning a client asked The Aussie Hermit if she should launch a $500 offer as a “downsell” to her 10k coaching program.

Here was the logic behind her idea:

Clients who can’t afford her 10k program would get access to the course without the coaching component.

And a percentage of these low-ticket buyers would upgrade to the 10k program…

Especially once they realized how hard it is to implement everything on their own.

Seems like sound logic, right?

But from my experience helping well over a thousand coaches get more clients from advertising…

That is not how it plays out.

In reality, offering a low-priced program can cannibalize your high-ticket sales.

I reveal why this happens in episode #307 of The 15 Minute Client podcast.

Listen to it. Understand how the logic actually plays out. And then make your own informed decision.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#306 - Why Low-Ticket Cannibalises High-Ticket Sales

#305 - Employee Attraction is Client Attraction

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

#302 - Why Content is Useless Part II

#301 - Why Content is Useless for Closing

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024