Podcast

 For the last few weeks The Aussie Hermit has been deep in recruitment for the coaching company I’ve partnered with.

And here’s what I’ve realized about getting clients and employee recruitment:

The two are eerily similar.

In other words…

The copywriting and persuasion principles that attract employees are nearly the same as those that attract coaching clients.

Case in point:

We recently sent out a recruitment email to my business partner’s list. And 76 women applied for the role…

… which is way more than we could ever interview.

That’s a great problem to have, much like getting too many booked appointments in your calendar.

So how did we attract so many candidates?

I break down the email and how you can apply these lessons to attract more coaching clients in episode #306 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#305 - Get Success without Skills

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

#302 - Why Content is Useless Part II

#301 - Why Content is Useless for Closing

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Last month The Aussie Hermit recruited brand new salespeople for the coaching business I’m running with my business partner.

Now, here’s how we ran this campaign:

First, we advertised the role. And we brought the top six candidates into a sales boot camp.

During this boot camp, our candidates had one simple task:

To sell as many copies of a $97 product as possible.

Only the top 2-3 candidates would move forward in the recruitment process.

And you know what?

Right from the very first day…

I could tell who would win.

How?

There were two people who brought a specific quality with them. And this is the same quality that can help you achieve success, regardless of your natural skills (or lack thereof).

Anyone can embody this quality. You don’t have to be “born” with it or have a natural “knack” for it.

I reveal this quality and how to leverage it for yourself in episode #305 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#306 - Employee Attraction is Client Attraction

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

#302 - Why Content is Useless Part II

#301 - Why Content is Useless for Closing

#300 - Lessons From 10 Years in Business

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Recently a client asked The Aussie Hermit:

“Luke, I want better quality leads. Can’t we change our targeting towards who make more money, like entrepreneurs?”

Now, I know this client’s numbers. After all, I run her ads.

And this is what I said to her:

“We don’t want to change your messaging because it’s working.”

Case in point:

The day before, 16 people applied for her program for $2.74 per application.

Out of those applications, 6 people went through and booked a call on her calendar.

Those 6 ended up costing $7.31 per appointment.

Now, let me ask you:

Would you like appointments booked straight into your calendar for the measly cost of $7.31?

I’m guessing the answer is “absolutely.”

Who wouldn’t?

So, no - the problem is not the messaging or the targeting.

And if you’re in a similar situation and feel tempted to overhaul your entire campaign when you’re already getting leads at a low cost…

Consider your qualification process first.

I reveal how you can improve that process in episode #303 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#296 - Why Content Is Useless For Closing Part II

#301 - Why Content Is Useless For Closing

#300 - Lessons From 10 Years In Business

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Last week The Aussie Hermit revealed why content is useless for closing high-paying coaching clients.

And how skipping ‘teaching’ content helped my business partner and I get a 31x ROAS.

With that being said:

Despite not using ‘content’ to attract and convert these prospects…

We still warm up every prospect that books a call.

However:

Warming up isn’t the same as teaching.

I’ll explain what I mean by that and how to implement it in your own campaigns in episode #302 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable - including part 1 from last week:

#301 - Why Content Is Useless For Closing

#300 - Lessons From 10 Years In Business

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

The other day The Aussie Hermit was helping a client with a VSL that wasn’t converting yet.

And the first thing she suggested was to teach an additional mindset hack within that VSL.

So she asked me if I thought this would increase conversions.

My response?

A hard no.

And here’s why:

If you’re struggling to convert prospects into clients - whether it’s on the phone, a webinar, or a VSL…

It isn’t because you forgot to teach them something with your content.

In contrast:

My business partner and I spent $2,000 in ads over the last 6 weeks.

This campaign doesn’t teach.

And we don’t teach on the sales calls, either.

The result?

$62,000 in revenue.

That’s a 31x return on ad spend.

So what do we do instead of using content to teach?

I reveal this approach in episode #301 of The 15 Minute Client Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#300 - Lessons From 10 Years In Business

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

The Aussie Hermit has a special episode of the 15 Minute Podcast today.

Not only are we at 300 episodes of the podcast…

But I’m also celebrating 10 years in business.

Over the years, I’ve accumulated several lessons that have led me to where I am today.

Some of them were expensive.

Some of them hurt.

But I would have never crossed the 100k/mo mark without learning them.

With that being said…

You don’t have to wait 10 years and learn these lessons the hard way.

That’s because I reveal what these lessons are in this special 300th episode of The 15 Minute Client Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

#294 - What To Do When You Get a No Show

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

One of the most important concepts to wrap your head around when growing your business is something The Aussie Hermit has been thinking a ton about over the last 12 months.

As I’ve been transitioning from doing the work myself to building a team…

I’ve changed how I prioritize what I should be doing day to day.

Why?

If you go back and look at all the things I’ve done each day over the last 10 years…

Only a tiny fraction of my actions actually made a difference to move my business forward.

And I’m not alone.

So many coaches I work with spend so much of their time on BS that is “nice to have”...

… while ignoring the key priorities that can consistently grow a coaching business.

Fast-forward to today.

I’m now laser-focused on the actions that will have the highest impact.

So what are those really specific action items that can help you move the needle for your coaching business?

I call these Leverage Points.

And I reveal the exact leverage points that got me to 100k/mo in episode #298 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#299 - The 1 Diet That Transformed My Health

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

#294 - What To Do When You Get a No Show

#293 - Are You REALLY Selling Them What They Want?

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Over the past few months, The Aussie Hermit has recorded several podcast episodes to help coaches reduce appointment no-shows.

But what do you do if, despite your best efforts…

Your prospect doesn’t show up?

For instance…

Yours Hermity uses 15-minute appointments to screen prospects.

Sometimes those prospects show up…

And sometimes they don’t.

I reveal what I do when they don’t show up in episode #294 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

#293 - Are You REALLY Selling Them What They Want?

#292 - How to Overcome Financial Objections

#291 - Funnel Hack at Your Own Peril

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Recently The Aussie Hermit has noticed an onslaught of gurus selling courses on how to use AI for your copy.

My two cents?

AI won’t replace copywriters anytime soon.

Why not?

It’s pretty simple…

To make your advertising campaigns successful, you need to figure out how your coaching program differs from competitors.

It’s what I always refer to as a unique mechanism.

Moreover…

You can’t write great copy without figuring that out first.

And neither can AI.

Does that mean I believe AI is useless for advertising campaigns?

Absolutely not.

In fact…

I know exactly how I’d use AI to get clients with paid ads.

And I reveal what I’d do in episode #295 of the 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#294 - What to Do When You Get a No Show

#293 - Are You REALLY Selling Them What They Want?

#292 - How to Overcome Financial Objections

#291 - Funnel Hack at Your Own Peril

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

A few weeks back The Aussie Hermit hosted agency owner and coach Rahul Alim on The 6 Figure Coaches podcast.

The episode focused on Rahul’s journey to the top…

But also on how to stay there.

However…

Rahul also mentioned that he helps coaches attract clients and grow their business.

Unfortunately, we didn’t have time to get into the specifics during that episode.

With that being said…

I think every Coach will find value in Rahul’s client-getting strategy.

That’s why I’ve invited him back on to The 6 Figure Coaches show today.

Which means that 10 minutes from now…

Rahul will reveal all the details about the methods he uses to help coaches attract high-paying clients.

Here’s what else you’ll learn when you catch this episode:

— The 3 ingredients of Rahul’s client-getting system

— How Rahul got his foot in the door to get clients even without any experience

— Rahul’s hands-on approach to map an effective customized client-getting strategy for any coach

— The best way to guarantee you’ll rock the socks off your clients so they want to keep buying from you

— How to model a high-converting coaching offer

— What Rahul recommends for coaches who don’t want to do outbound marketing

— When and how to start conversations with warm leads who are ready to buy

— How to scale your coaching business without hurting customer experience

Plus much more, including:

— Rahul’s "hot dog offer" philosophy to land quick coaching clients

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.