Why low-ticket offers hurt your high-ticket sales

This morning a client asked The Aussie Hermit if she should launch a $500 offer as a “downsell” to her 10k coaching program.

Here was the logic behind her idea:

Clients who can’t afford her 10k program would get access to the course without the coaching component.

And a percentage of these low-ticket buyers would upgrade to the 10k program…

Especially once they realized how hard it is to implement everything on their own.

Seems like sound logic, right?

But from my experience helping well over a thousand coaches get more clients from advertising…

That is not how it plays out.

In reality, offering a low-priced program can cannibalize your high-ticket sales.

I reveal why this happens in episode #307 of The 15 Minute Client podcast.

Listen to it. Understand how the logic actually plays out. And then make your own informed decision.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#306 - Why Low-Ticket Cannibalises High-Ticket Sales

#305 - Employee Attraction is Client Attraction

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

#302 - Why Content is Useless Part II

#301 - Why Content is Useless for Closing

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024