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LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

The Aussie Hermit’s dire 2022 predictions

01 Jan 2022
Posted in
If you thought 2021 was bad, wait till you see what 2022 has in store for us.

Here’s just a few things we can look forward to:

—> More money printing…

—> Sky rocketing inflation…

—> Continued supply chain breakdown…

—> Increased fuel, food and energy prices…

—> Food shortages…

—> Black outs…

—> Stock market collapse…

—> Financial cyber attacks…

—> Bank bail-ins (if you don’t know what this is, I suggest you look it up – fast)…

—> Higher taxes…

And if you believe what eugenicist and complete psychopath Bill Gates says – a possible smallpox pandemic.

What would the world look like if just half of the above came true?

Let me paint a picture for you…

You saw what people did when toilet paper ran out.

Well, what do you think they’d do if food ran out?

Something to think about.

Of course, I could be wrong about all this.

The government could stop printing money.

They could change their regulations that are causing supply chain issues.

They could change their asinine “global warming” policies to ease fuel, food and energy prices etc.

After all, I’m just a hermit. In a hole. That reads too many conspiracy theories.

But I believe we’ve got as much chance of the government doing all those as them giving everyone a new Tesla.

And so the best course of action for you, The Aussie Hermit, and the rest of us reading is pretty simple…

Be prepared.

None of the stuff in that list could happen.

But there’s a higher probability a lot of it will – because many are *already* happening.

And so my message to you as we kick off 2022 is to be prepared.

—> Have at least 3-6 months of food/supplies available…

—> Get a portable water filter (I use a Katadyn)…

—> Get a gun (if you’re in the US)…

—> Purchase some physical Gold and Silver…

—> Get your money out of the bank (only keep enough in there for bills etc), and most of all…

Don’t go blabbering to everyone about all the gold, food and supplies you have. Otherwise, when shit hits the fan, there’s a high chance they’ll come running to you.

Now, I know what you’re thinking…

“Holy smokes Aussie Hermit! It sounds like we’re preparing for the end of the world!”

And that may be so.

However, the likelihood you’ll need all of what I listed is minimal.
But as the saying goes…

It’s better to be safe than sorry.

Personally, I’d rather be prepared than have chaos rain down and wish I’d been prepared.

You know what I’m sayin’?

Now, in terms of your business, what can you do to be prepared?

For me it’s very simple…

And that is, you want a business that safeguards you from the government, or Facebook/Google going down, or some other external force you can’t control.

The best way – in my squinting hermit eyes – to do that is by building an email list.

An email list is data *you control*.

It’s yours.

You own it.

For example…

You can export it.

Put it on a thumb drive. And take it anywhere in the world with you.

That’s control.

That’s safe.

If Facebook goes down or boots you off – you’ve still got your list.

If the banks go down and you can’t get access to your funds – you’ve still got your list.
If there’s a solar storm and half the internet gets wiped – you’ve still got your list.

Point is – your list is security.

And that means you always have the ability to get clients no matter what happens.

It means that no matter what happens, your ability to get clients is secure.

Incredibly important in these uncertain times we’re about to go through.

Finally…

This email is not intended to scare you.

Only to help you be prepared in case something disastrous were to happen.

Most of all, though, this email is intended to give you hope.

Because I strongly believe once we come out the other side of all this, we’re going to be living in some truly incredible times.

Or another way of saying that is…

The best is yet to come.

With that being said…

If you’d like some guidance on build a quality list fast, that’s exactly what my 15 Minute program will teach you.

Specifically, you’ll learn how to:

Craft a lead magnet that attracts prospects that have the money and motivation to buy what you’re selling…

Launch an ad campaign that promotes your lead magnet (so you get automated leads)…
|Scale that campaign once we’ve proven your offer converts at low spend.

If that sounds like something you need, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com


-Luke Charlton
The Hermit Hole, Canberra

A divine email marketing lesson

31 Dec 2021
Posted in

A couple of days ago, The Aussie Hermit was reviewing some emails for a client’s webinar sequence.

Basically, she wanted to know if they did a good job at enticing people to register.

So I opened the google doc.

Read through the emails.

And noticed something was missing…

She hadn’t addressed a huge question the prospect would have about her program.

To give you some context, my client trains people to become yoga teachers for kids.

And what she was missing was an email that addressed the business growth side of things.

Specifically…

There was no email about the different places a kids’ yoga teacher could work. Or all the places they could attract clients.

And so I told her (in so many words):

“You need an email that addresses this concern.

You need to tell people that you’re going to show them how to fill their class, or how they can immediately start earning money as a Kids Yoga Teacher the minute they get certified by you.

This is going to be a major question (AKA: objection) on their mind.

If you speak to it, you’ll get a lot more people interested in the webinar.”

This was her response to me a few hours later…

“You are going to laugh ….so I have just got an email from someone on the email list, saying she is loving reading the emails, but where can she teach after the course !!!!!!!
How’s that for universal divine timing (and confirmation that Luke knows his stuff :))”

Funny, hey?

And the reason I share this story is to show you:

A) The Aussie Hermit knows his stuff.

At least, when it comes to marketing.

For anything else?

Doubtful.

(Just ask Alana. She’ll have a whole list of all the stuff I don’t know)

And…

B) One of the powerful advantages of email is that you can address a different program objection, or question, or concern in a separate email.

In fact…

You can send multiple emails that address one objection from multiple different angles.

This is completely opposite to something like a sales letter or webinar or VSL or 5 day challenge.

In those, you only have time to address a few of your biggest objections. And you certainly can’t hit them from multiple angles.

This makes email powerful because, the more objections you can address, the more sales you’re going to make.

And finally…

C) You can plan your email campaigns around your prospect’s objections/questions.

For example…

One of the ways I teach clients to come up with email ideas in the 15 Minute Client program is to write down every single concern/objection a client might have about their program.

Then from there you simply turn those concerns/objections into emails.

Or better yet…

Turn each one into multiple emails.

That way, with every new daily email you’re addressing more objections and more concerns. And that means with every new email you’re moving closer and closer to the sale.

And once all your prospect’s questions are answered?

Well, then it’s usually not long after that do they buy.

Point is…

Email is a very effective way to move prospect’s over the line because you can hit many objections from many different angles.

With that being said…

In the 15 Minute Client program, I obviously go into a lot more depth on how to do this.

Specifically, I show you how to turn those concerns and objections into entertaining emails using a specific framework.

What you’ll also love about the emails you send is that they don’t come across as though you’re trying to “overcome an objection.”

In fact…
The prospect won’t even know what you’re doing.

They’ll just feel like you’re giving them valuable information.

But the key is… it’ll be information that leads them to purchase your program.

Finally, as mentioned, this is just one of the ways I show you how to send emails that sell.

It’s definitely one of the more powerful strategies.
But inside there are about 25 other ways for you to leverage.

If you want to get clients sending one email per day, then make sure to put your name on the waitlist here:2

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>