Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
When Coaches seek out The Aussie Hermit, the main problem they usually have is “no clients.”
But unknowingly to them, that’s not the real problem.
That’s just surface level.
The real problem is always deeper.
It’s kind of like when you go to the doctor for that weird rash that won’t go away.
You ask if some type of cream will help.
But the doctor responds by telling you, “that will only treat the external part of the rash. This might make it go away temporarily. But if you want it gone permanently, we have to find out what’s causing it. And that’ll be a deeper reason within your body – probably something to do with your gut biome.”
And so you get blood samples.
You get swabs.
You reduce your diet to steamed eggshells and sauerkraut for 6 months.
You eat weird garlic pills that cause anyone within a 50-foot radius to turn and walk in the opposite direction.
You even get multiple rectal exams from 6 different doctors in the hope you can find out what’s causing this G**-damned rash!
Point is…
You work on fixing the underlying problem(s) so that it fixes the surfaces level problem.
So what are the underlying problems for Coaches who don’t have clients?
Well, the truth is, there are a few.
And I could go through them right now.
Instead, I want to talk about how you market to those problems.
You see, we Coaches are really good at what we do.
And when we speak to a prospect we can immediately identify the *real* underlying problem in their relationship, or business, or diet, or parenting style etc that’s holding them back.
That’s great because it means we know what to fix to get the results they want.
But the problem is, we speak to those underlying problems in our marketing.
(Some call it “the curse of knowledge”)
And that’s no good because it means our marketing message won’t work.
A great example of this is that totally non-real-life example above about the rash.
Let’s pretend that doctor wanted to attract more patients that had similar weird rashes.
Well, if they followed a similar strategy to how us Coaches market, they’d have an ad that said something like this – “free guide to fixing your gut biome today,” or worse, “free guide to fixing rectal issues.” Problem is, these wouldn’t work as they speak to the underlying problems and not the surface-level problem.
Instead, the doctor should say, “Free guide to fixing that weird rash.”
Notice the difference?
It’s the old “sell ‘em what they want, and give them what they need” strategy.
And that’s all marketing/client attraction is.
It’s about speaking to the surface-\level problems.
The problems the prospect thinks about every day…
The overweight body…
The breakdown of a relationship…
The business with no clients…
The toxic culture…
Etc.
…And then, when they’re in your world (i.e. on your email list), you educate them about the real/deeper/underlying problems and your methodology for solving those problems.
With that being said…
Even though this is a straightforward concept to understand, in reality it can be a hard thing for us Coaches to implement.
Often, we’re too close to our subject to know whether we’re speaking to a surface-level problem or an underlying problem. And that causes serious issues with our marketing.
Enter The Aussie Hermit’s 15 Minute Client program.
Inside, I show you how to distinguish these two types of problems.
Along with that, I show you how to craft a message that speaks to the right problems so prospects – click on your ads, opt into your list, book appointments with you and, of course, buy your programs.
But probably the best part is, you get access to The Aussie Hermit.
And that means you get The Magician of Marketing himself looking over all your marketing materials, and pointing out exactly what needs fixing if something is amiss.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Many Coaches think that in order to charge more, they need to enhance their offer in some way.
For example…
They think they need to create more bonuses.
Add more coaching sessions.
Give the prospect more access to them.
Or even make the program longer.
And sure, that can work.
But it’s usually wasted effort.
Instead, there’s a much easier way to significantly raise your fees.
And the best part is, you don’t have to change your offer one bit.
Case in point:
The other day, The Aussie Hermit was chatting to a new client.
And, she came to me because she wants to turn her bookkeeping into a high-priced service.
Unfortunately, though, she didn’t see how this was possible.
“Business owners just don’t value bookkeeping,” she told me.
But is that the case?
Here’s a paraphrased version of what I said to her:
“It’s true. There will be many business owners that don’t value your bookkeeping.
For example, if you worked with a new Coach making 1-2 sales per month, they’re not going to see the value in spending $500/mo or more on a bookkeeper.
It just wouldn’t make sense as their bookkeeping is probably about 10 minutes work.
However, let’s pretend you’re not working with a new Coach.
Instead, let’s pretend you’re working with a retail store owner.
And that retail store owner sells and orders hundreds of products each month.
In other words – they’re dealing with a lot of transactions.
Further, let’s also say this retail store owner is up until 1am every morning balancing their books.
This job is literally costing them hours of their life every week.
Now let me ask you…
Would that type of business owner value bookkeeping services?
Absolutely.
In fact, they’d happily pay high fees to get all that work off their back.
You’d be a saviour to them.
So it’s not true when you say business owners don’t value bookkeeping.
Sure, some won’t.
But many will.
More importantly…
There will be many that pay a high amount for those services.”
So what has The Aussie Hermit just magnificently demonstrated here?
I’ve demonstrated that the key to selling a high-priced service is less about your offer and more about *market selection.*
Choose the right market, and you can charge 2x, 5x and even 10x more than what you currently are.
But choose the wrong market, and you’ll barely be able to make a sale.
Let alone a sale at a high price.
With that being said…
The very first step in my 15 Minute Client program is all about helping you choose the right market.
AKA: your niche.
We get clear on the exact demographic that’s perfect for your offer.
We identify the “urgent problem” that’s going to motivate them to invest now and not later.
And then I show you how to package and position your offer so that your market happily invests in your high fees.
Then, from there, I show you how to attract that market onto your list with paid ads and a simple lead magnet.
And after that, I show you how to convert that list into clients sending just one email per day.
If that sounds like a program you want to be a part of, make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>