Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>
LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
At least twice per month The Aussie Hermit has a conversation with a Coach where they tell me this:
“Yeh, so I invested in this guru’s marketing program to get clients. But I didn’t get any results.
And then at the end of the program they told me if I wanted to *really* grow my business I had to invest in their top end mastermind”
I call these the “bait and switch” gurus.
And, unfortunately – they’re everywhere.
Back in 2013/14 I spent about 35K with a bait and switch guru.
My initial investment with him was $5k. Then he convinced me to invest in more and bigger programs if I truly wanted to succeed.
Sad.
But what’s more sad is I believed him!
Another thing bait and switch gurus like to do is sell you into their program but pair you with one of their staff for coaching.
And let’s be honest…
These staff aren’t marketing experts.
They’re often newbies that know a little more than you. Just enough to feel like you’re moving forward.
But when you get to the end of the program and you’ve got no clients – you realise you’ve been duped.
I’m not sure why these gurus run their business this way.
For me, if I was going to hire someone to get results for my clients, they’d have to be at least as good as me.
The problem with that is – if someone was as good as me they’d be running their own business.
Why would they get paid 1/16th the amount working for me when they can get paid 100% of the amount working for themselves?
And now you see the conundrum these bait and switch gurus have.
They want to scale.
They want to outsource their expertise to save time.
But no one is ever going to be as good as them.
And so they (stupidly) settle for staff that aren’t really experts to get their client’s results.
And then when their clients (AKA: you) don’t get results?
They say, “well come into our top level mastermind where you can get the *really good* coaching and content.”
I think it’s a dumb way to run your coaching business.
It causes a lot of complaints.
It produces a lot of refunds.
It leads to a lot bad reviews.
It gives your company a bad name.
And most of all…
It significantly reduces the results of the clients who buy your program.
This is why The Aussie Hermit run things completely the opposite way in my business.
First, I only have one program – The 15 Minute Client.
There’s no secret mastermind I try to up sell you to at the end.
You come in to that program for 8 weeks. You implement the system. Then you finish up.
And if you want to stay longer?
(Which some choose to do as they want help scaling their campaigns)
Then there’s an ongoing monthly fee.
This, however, is completely optional and not needed to get the results I promise in the program.
(That being, building a coaching business that attracts you clients sending 1 email per day)
And second, I don’t palm you off to some assistant or staff member.
You get direct coaching with me.
And that means I personally review all of your major marketing assets (niche/offer/lead magnet/ads/emails etc) to ensure you have the best chance of succeeding right out of the gate.
With that being said…
If that sounds like a program you want to be a part of, then make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
| Last week, The Aussie Hermit had a “no show” for one of my sales calls. (Well, technically it wasn’t a no-show as she emailed me beforehand saying she was sick) And it was during the time I was meant to do that call I had a funny realisation: I couldn’t remember the last time I had a no-show. I mean a legit no-show where they don’t show up and don’t even message me beforehand. Further… I thought how this was a far-cry from the previous results I was getting with my appointments. You see, many years ago I was getting a lot of no shows. In fact, I’d say 1 out of every 3 people wouldn’t show. Sometimes even higher! And that was super frustrating because, well – I was broke. I needed these people to show because I needed the sales. Secondly, it was frustrating because I’d put so much effort into getting the appointments. When people didn’t show I felt so defeated (to the point where I almost gave up on my business altogether). But that was then. These days? Well, I’d say my show up rate is over 95%. No, that’s not a typo. I know that if someone books in my calendar I can virtually guarantee they’ll show. So what’s the difference that made the difference? Simple… The strategy I now use to attract clients has completely changed. Before, when I had a lot of no-shows, the way I used to get most of my appointments was by putting a free “strategy session” offer on the thank you page (the page someone goes to after they opt in to your list). This offer was great because it got me a lot of appointments. But the problem was – the show up rate was abysmal. And the reason why was… These prospects had just opted in to my list from an ad. They didn’t know me. They certainly didn’t trust me. And they didn’t know I was an expert. They were completely cold. So because of all these reasons, it was easy for them to flake. And flake they did. Taking up my precious time, calendar space and mental resources. The good news is – now they rarely flake. Because now, before someone books a call – they already know me, they trust me, and they know I’m an expert. In other words, they have a relationship with me. It’s just like when you schedule a time to chat with a friend. Do you just ghost them? No. More often than not, you make the call. Or if you can’t make it – you let them know. Point is… When your prospects have a relationship with you, they’ll show up to most of your calls. And that’s really the biggest difference between the old way I used to book appointments and my current way… My old way focused on getting the appointment first, then building the relationship second. Yet my current way focuses on building a strong relationship first, then getting appointments second. And because of that, my results are completely different. So I’m sure you’re wondering… “What is the way The Aussie Hermit speaks of?” Simple… You send an email each day. By sending one email each you build the relationship over time. You gain trust. You establish your credibility. You deliver a lot of value… And you get to tell them about your program. Then, when the prospect is ready to work with you, they take advantage of the offer to speak with you at the end of your emails. And let me tell you what happens after that… Almost always that person shows. They show because they already know you, like you and trust you. And more importantly… They show because they know about your program, and they want to see if it can help transform their problem. Of course, that’s just one of the main benefits of sending daily email. Others include: —> Having “pre-sold” prospects show up to your sales calls (which makes closing a ton easier)… —> Not needing complicated tech to attract clients (if you can send an email, you can attract clients)… —> Acquiring much higher quality clients that resonate with your personality (because they’ve been reading your emails)… —> Only needing 15 minutes or so per day to write your client attraction email… And I could go on. But I’ll leave them for another email on another day. With that being said… If you currently have a high no-show rate, I can virtually guarantee you don’t have a strong relationship with the prospects booking on your calendar. In other words – I bet they’re cold prospects. Also, I bet the reason they’re cold is because of the funnel you’re using. It might be a “lead magnet to consult” funnel (like the one I used to use). It might be a webinar funnel. It might 5 day challenge funnel or something else. Either way, whatever you’re using is bringing in prospects that don’t know you that well. Now, just because you have a high no-show rate doesn’t necessarily mean you have to stop your funnel. If it’s profitable for you, by all means, keep it going. But what I would say is, if you want to increase your show up rate significantly, then you gotta send daily email. This is exactly what I teach inside my 15 Minute Client program. From writing the emails in less than 15 minutes, to coming up with hundreds of ideas, to crafting subject lines that has prospects eagerly opening them… It’s all in there. And the other great thing about sending daily email is you generate far more appointments. Typically, if you already have a funnel going, you’ll get an extra 30%-50% more appointments. (That’s if you stay consistent and have an offer people actually want) Point is… Email doesn’t only help with show up rates – it helps you dramatically improve the amount of appointments you get, too. Anyway… If you’re interested in joining the program, then make sure to put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>