Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”

Owners of Australia’s #1 Diet, SuperFastDiet.com
I really don’t like to bribe as a parent.
I believe your child should be motivated from within.
Also, I believe you should do everything you can do internally motivate your child.
For example, there are many days we find it a struggle to get Olive and Indi to eat their food.
To overcome this, we try to get them involved in making the food.
We get their help in choosing the ingredients (not always a good option)…
We get them involved in feeding each other to make it fun…
And we sometimes even create different meals when they don’t like what we originally made.
In other words…
We try a lot of different things to motivate them without bribing.
But when all that fails, sometimes there’s no other option.
You just gotta bribe.
(Personally, I like the ice cream bribe. Does the trick most times)
And the reason I bring this up is because this same strategy can be used to good effect when signing up a client over the phone.
Meaning…
You want to do everything you can to motivate the client to join without using a bribe.
But when all else fails – you bring out a bribe.
Here’s how it works:
Toward the end of your sales call (when you’re describing your program to a prospect), you want to focus on selling your core high ticket offer.
(Even if you think that might be out of their price range)
You describe the offer.
You tell them the results they’ll be getting.
You talk about how the coaching works etc.
Then you give them the investment point.
From there, you want to do everything you can to motivate them to join at that price level *without* offering a payment plan or a special bonus.
Also, you don’t want to go straight to a down-sell if an objection comes up.
The reason?
Your payment plans, special bonus, and down-sells are your “bribes.”
You only use them at the end when you feel like the prospect isn’t going to join.
(Exactly how I bring out a bribe to my kids when I’ve exhausted every avenue to get them to eat)
And the way you get them to join without the bribes is by simply addressing/overcoming their objections.
Then, when you’ve hit a dead-end and you *know* they won’t sign up unless you do something, you bring out your ice cream.
AKA: you bring out your payment plans/special bonus in the first instance. And if that doesn’t work, you down-sell to a lower investment level.
The benefit of this strategy is three-fold:
First, you’ll make more sales at the high ticket level.
Second, you’ll get more prospects paying up front in full (great for cash flow).
And third, you’ll increase your conversion rates dramatically (as those who don’t convert at the higher level will typically join with a payment plan, bonus or reduced price).
You’re welcome.
With that being said…
This is just one of many sales techniques I teach inside my “daily email” 15 Minute Client program.
Others include how to craft a high-ticket offer prospects feel excited about investing in, how to build a waitlist, how to overcome objections before you get on the call with someone, what to say if you do experience an objection and more.
Along with that, I give you a script you can use to close high ticket sales.
(Not that you need it because most people that come from your emails are pre-sold. But it’s there so you’re 100% on exactly what to do and say to see your program)
Finally, I show you how to build your list with paid ads and convert that list sending one email per day.
If you’re interested in joining the program, make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Last week, while scrolling through Instagram, The Aussie Hermit came across an ad pushing iOS update fear.
Basically, it started like this…
“Worried that email marketing will lose its effectiveness with the new Apple iOS update?”
Then it went on to say automations that trigger based on “email opens” and “IP addresses” could break in the near future.
To this The Aussie Hermit has two messages for you:
First – ignore the fear.
I’ve seen these types of messages for years.
One week they’ll be pushing fear that certain automations won’t work…
The next week they’ll be pushing fear that Facebook ad tracking doesn’t work…
Then the next week they’ll be saying the government is going to regulate email to death (I.e GDPR).
Etc.
It’s all fear designed to get your attention and buy their stuff.
None of it ever ends up being as bad as they say.
Personally, I pay zero attention to these type of messages any more.
(Unless I want to use those messages for content of an email; like this one)
And that’s because I know that no matter what happens, I’ll always be able to build my list and email that list.
If Facebook collapses overnight – I’ll just move on to Google…
If Google then collapses – I’ll just move on to LinkedIn…
If LinkedIn collapses – I’ll move on to some other form of advertising – there are hundreds out there.
And if email is suddenly replaced by a better form of communication?
I’ll use that.
Point is…
The Aussie Hermit doesn’t worry.
There will always be a way to build your list with quality leads, and get that list to sign up to your programs.
And the second message I have for you is – these automations are irrelevant.
Meaning…
99.9% of Coaches don’t need to do automations based on email opens and IP addresses.
Personally, I’ve never done them and I’ve been emailing since 2013.
The main automations you’ll use are those based on tagging. These are done *within* your autoresponder.
And all that means is – no matter what Apple or Facebook or the government do, you’ll always be able to have effective email campaigns.
With that being said…
What you’ll love about my 15 Minute Client system is that it only requires one small automation to make work.
That automation?
A single email that gets sent out to deliver your prospects their lead magnet.
(Super easy!)
Then once you’ve got that set up, the only thing you have to do is send out an email each day to get clients.
And that’s as simple as logging into your autoresponder, copy/pasting in your email, and hitting send.
So if that’s the type of low-tech, client-attraction system you’re after, then make sure to put your name on the waitlist below:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>