Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
| Following comes a question from Jes, a subscriber, who’s not so sure about The Aussie Hermit’s daily email methodology: “Okay Luke So if all you do is send 1 email a day and never do outbound calls what percentage of subscribers actually join your program? In the education businesses I’ve worked in 9 out of 10 sales come from outbound sales and follow up. It seems you would need hundreds of leads just to get 1 client into a $3k program with no sales team? Jes” Tis a good question. And, unfortunately, it’s a question I can’t give an exact answer to. The reason being – every market is different, every offer is different, and every email campaign is different. So any numbers I give for my campaigns are going to be totally irrelevant to anyone reading this. However, what I can give are some general guidelines if you follow The Aussie Hermit’s system. And that is… 1. You help a niche market… 2. You have an offer between $3,000-$10,000… 3. You have a lead magnet that builds your list with paid ads, and… 4. You email consistently using The Aussie Hermit’s daily email method… Then you can expect to convert about 1% of leads that come onto your list. Sometimes higher. Sometimes less depending on how you’re communicating your offer, how regular your emails are etc. So what that means is – for every 100 email subscribers you generate you should be getting one new client at a minimum. (Certainly not “hundreds” of leads like Jes mentioned) Again, this is a very general guideline. Take it with a grain of salt. Personally, I don’t really look at my campaigns that way. I just look to ensure I’m making back at least 3x more on the front-end (so I don’t include any sales from clients who buy a second and third time etc). And if I’m not, I’ll do 1 (or all) of these 3 things… Reduce lead costIncrease lead qualityIncrease fees. With number 3 being the quickest/easiest solution. I know if do that, I’ll have a very profitable campaign. One final thing I should mention in response Jes’ question is – I never do outbound calls. I never pick up the phone and chase clients down. First of all, I’ve done that and it sucks. It takes up a lot of time. Also, it’s more of a “brute force” way of closing the deal. It works for some companies – but that’s just not my style. (I also don’t want the headaches of managing a sales team) Second of all, there’s simply no need. When you build your list with quality leads and email that list consistently following my 15 Minute Email formula – you get clients chasing you down (as opposed to you chasing them down). That’s one of the big benefits of the system – it’s all about attraction, not chasing. And, as you can imagine – this saves you a lot of time. (To the point where you can attract clients in just 15 minutes per day) Am I missing out on more clients each week by not doing outbound calls? Probably. But as mentioned – my campaigns are already profitable. So why add more time and stress to my plate when I don’t have to? The extra clients aren’t worth it. I’d rather spend time with my kids, read a book, or trawl through one of my conspiracy theory forums. With that being said… Each of the 4 steps I laid out above is exactly what I take you through in my 15 Minute Client program. Along with that, every lesson has a proven framework, fill-in-the-blank template, or formula. That way, you’re not guessing your way to clients. You’re following tried and true processes. But probably the best part? You get direct access to yours-hermity. Me. The Aussie Hermit. The Grand Poobah of Persuasion. The King of Konversion. And that means you get me reviewing every major marketing assets before you launch so you have the best chance of hitting out out of the park first go. If that sounds like the type of client-attraction program you want to be a part of, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
A few days ago a grammar nazi posted a comment on one of my ads.
The ad, as an FYI, was offering one of my lead magnets…
“The 9 Email Offers that Get Coaching Clients Free.”
And the reason he had a problem with the ad was because of the word “get.” As he (rightly) pointed out, it should be “gets.”
Here’s the thing though…
Even though The Aussie Hermit doesn’t always use perfect grammar, in this instance I meant to use the word “get” instead of “gets.”
Here’s why…
When writing persuasive copy, sometimes incorrect grammar is more effective at persuading someone.
Usually, this is when you’re using a verb.
You want the verb to be in its strongest *visual* form.
For example…
“The 9 Email Offers that Gets Coaching Clients Free.”
Vs.
“The 9 Email Offers that *Get* Coaching Clients Free.”
The second is stronger because the first feels like you’re *in the process* of getting coaching clients.
While the second feels more final – like you’ve already got them.
Another, more obvious, example of this is when using “ing” at the end of a word.
As much as possible, you want to remove “ing”-type words from your copy/headlines.
And the reason is the same as above…
When you add “ing,” it feels like they’re in the process of getting whatever you’re promising.
But when you remove it, it feels like they’ve already got it.
Let me give you an example:
“…and that’s how you’re attracting clients fast.”
Vs.
“…and that’s how you attract clients fast.”
Notice the second is stronger?
It’s a small thing. But one that makes your emails, headlines and copy a bit more persuasive.
With that being said…
I could rattle off another 100+ copywriting techniques and tricks I’ve used over the years in my ads, sales letters, and webinars.
But the truth is, to get clients with email, you really only need to know a few of the core ones.
And that’s exactly what I teach you inside my 15 Minute Client program.
Specifically…
I teach you subject line formulas that get your emails opened…
I teach you different ways to hook your reader from the very first sentence…
I teach you how to sell your offer so you (finally) get some appointments…
And I even teach you 11 copywriting-specific editing techniques I’ve used on all my 7-figure+ campaigns to significantly boost response.
Along with that, I teach you how to create simple copy that gets the *right* prospect clicking on your ad and opting into your email list.
If you’re interested in joining the program, make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>