Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
A couple of days ago, I was having a conversation with a client.
And, like most Coaches, he was looking to attract more prospects who could afford his coaching.
Now, just for some context before I go on…
This Coach helps women who struggle to have “the big O” if you know what I mean.
(I would say the word but my email would probably go into the SPAM folder)
And so, the way he was trying to attract prospects with money was by calling out “successful entrepreneurial women.”
I’m paraphrasing here, but in his ad, he said something like…
“Are you a successful female entrepreneur who struggles to have the big O?”
Now I see Coaches do this all the time…
They think that the way to attract clients with money is to focus on working with lawyers or executives or professionals or doctors or successful entrepreneurs.
But this is not the right approach.
Just because you attract someone who generally earns more doesn’t mean they’ll buy your program.
In other words – a high level of income doesn’t equate to high ticket sales.
Let me prove this to you.
In fact…
Let me show you how even a broke person can afford a high ticket program.
Imagine you work at McDonald’s.
You’re earning minimum wage and basically, you’re broke.
You definitely can’t afford a high ticket program.
Then one day you get some news…
Unfortunately, you’ve just been diagnosed with terminal cancer.
You’ve got 4 weeks left to live.
Obviously, you’re devastated.
But a few days later, you happen to run into a doctor.
And upon speaking to this doctor he delivers you some incredible news.
He says, “Hey, I’ve actually cured 1,000 people with the exact same cancer as you. They were all terminal and they all survived. What I did was give them this special hemp oil. It works great every time. Unfortunately, though, the hemp oil is pretty expensive. It’s $10,000 per dose. And you only need one dose.”
Now let me ask you…
Are you going to find that money to pay for that $10,000 vial?
Absolutely.
It doesn’t matter that you’re broke.
You’re going to borrow it off friends, family, you’re going to put it on a credit card.
In other words – you’re going to do anything and everything you can to pay for that $10,000 dose.
So what has The Aussie Hermit just demonstrated here?
I’ve demonstrated that even a broke person can find the money for a high priced product or service.
And how?
Because it’s not the demographic you work with that’s most important.
If you want to sell high ticket, what’s most important is that you focus on a market with an urgent problem.
When you help someone with an urgent problem (and if that urgent problem is important enough to them), they will find the money to solve it.
Do that in the first instance, and you won’t have to worry about calling out “professionals” or “successful entrepreneurs” or other high earning income individuals.
With that being said…
The first thing we do together inside my 15 minute client programme is help you find an urgent problem your market is going to spend a lot of money to solve.
Along with that, I show you how to attract that “urgent problem” market onto your list with paid ads, then convert them into clients sending just one email per day.
To find out when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
For many years now The Aussie Hermit has been studying music production.
Specifically – electronic music production
And, one of the things I decided to do back in 2010 to help with my music creation was learn piano.
I figured if you know piano (including how to put together piano music), then you have the foundations to create pretty much anything.
So back in 2010 one of the things I did to help with that was hire a piano teacher.
Every Tuesday I’d drive down to the piano centre at my local university, and she’d take me through a lesson.
Here’s the cool part though:
This piano teacher was (and still is) crazy awesome.
She could literally hear any pop song played to her once, then sit down at the piano and play it perfectly.
I kid you not.
Even crazier she could do this with heavy metal and even mashed up electronic dance music.
For example, this one evening I took a song in for her to play that’s basically a mix of weird samples all put together.
It’s hard to describe so I’ll put a link to that song here: https://www.youtube.com/watch?v=8PtYBvuUYcc
Just listen to a few seconds of that song and you’ll see what I mean.
I love the song.
But as you can see – to play it on the piano is impossible.
So I gave it to her as a challenge.
(I tried to bamboozle her because she’d played every song I’d given her until that point).
She put the song in her CD player.
She had two listens this time instead of one. She sat down, and I swear – she played that song on the piano.
It blew my mind.
(And my ego!)
Then the question I asked her right after she stopped was…
“How long have you been playing piano?”
“35 years,” was her response.
She was only 40 years old at the time.
It really is amazing to see people perform who are masters of their craft.
Also, it makes you really want to do what they do.
And as I was thinking about that story today it reminded me of the quote by Jerry Rice…
“Today I will do what others won’t do so tomorrow I can do what others can’t.”
Clearly, she had put in the work each day for many years to perform at a level others can only dream of.
It wasn’t an accident.
It was consistent work on her craft.
And the reason I bring this story up is because we Coaches want to have a business and a life others only dream of, too.
But the problem is, not many of us are willing to do what it takes to get that result.
When I tell Coaches if you want consistent clients all you have to do is send an email each day to your list, many cringe.
Often, they just want to go straight to automating.
The problem with that is, most Coaches’ emails don’t convert in the beginning. So if you write a huge sequence of crappy emails, more than likely you’re going to have to re-do them all when they don’t convert.
Point is…
We Coaches often want to skip the consistent work that’s necessary to create the business we want.
The Aussie Hermit knows this because that was my biggest problem for the first few years I was in business.
Sure I was busy.
But I was busy doing a whole bunch of stuff.
I was “flip flopping” between funnel after funnel and never put in the consistent work on any one thing.
You can’t be successful with that type of approach.
Instead, you have to find a marketing strategy you know works, and you have to implement that strategy consistently.
This is why I like daily email.
It’s worked for Coaches for decades and will continue to work for decades to come.
Plus, it’s very simple.
I know that if I want clients all I have to do is get up and write an email to my list.
I don’t have to create up sells and down sells and other products or complex funnels to get clients.
But the truth is – this approach still requires consistent work.
Some days I don’t feel like sending an email.
Some days I would rather sleep in.
Some days I’d rather be creating music.
But I send an email each day because I know if I do, I can continue living a life others can only dream of.
With that being said…
If you’ve tried implementing a bunch of different funnel strategies and none of it has come together, then maybe it’s time to try daily email?
Inside my 15 Minute Client program, I show you how to come up with an unlimited amount of email content (seriously – you could write hundreds of emails every week if you wanted).
Also, I show you how to get them done in minutes even if it currently takes you an age to write content.
Along with that, I show you how to build your list with quality leads using paid ads.
And the great part about my approach is it only takes a few minutes each week to keep the campaign going once it’s up and running.
In other words – your lead gen is basically autopilot.
So if all that sounds like something you’re after, then make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>