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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
If you’re looking for a book that teaches proven, time-tested principles to market your business and become a wildly successful Coach, there’s probably none better than the Bible.
There are literally thousands of lessons inside.
And the cool part is, you don’t even have to be a follower of Jesus to benefit from them.
It’s true!
(Although, being a follower of Jesus certainly does have some other great benefits you might want to check out. Eternal life? Anyone?)
And what The Aussie Hermit particularly likes about a lot of these lessons is they’re not anything new.
Some are even a bit boring.
And the reason I like that is because it’s these boring “I’ve heard it before” lessons that are almost always the thing we need to do to succeed.
They are proven “truths.”
And I also like them because most people aren’t implementing these boring truths. And so if you can you’ll be far ahead of everyone else.
A good example of that is the lessons within “The Book of Proverbs.”
The lessons inside aren’t particularly new.
They’ve been around for thousands of years.
You’ve probably even heard many of them before in one form or another.
But are you implementing them?
That’s the question.
Let The Aussie Hermit show you one of these boring truths now.
In chapter 10, verse 4 of The Book of Proverbs there comes this quote:
“He who has a slack hand becomes poor, but the hand of the diligent makes rich.”
Now, this is a totally obvious message.
Don’t be a slacker. Instead, be consistent and you’ll reap the benefits – which is absolutely true.
If you’re consistent with your diet – you’ll lose weight.
If you’re consistent with your investing – you’ll gain wealth.
If you’re consistent with your church-going – you’ll gain more connection to Jesus etc.
We know this.
We’ve heard it before.
We know it to be true.
It’s boring.
But here’s the thing…
How many of us are actually implementing this truth on a day-to-day basis in our businesses?
I have to tell you…
Over the years The Aussie Hermit has dropped off the daily email bandwagon more than once.
I was slack.
I was inconsistent with my emailing.
Sometimes I (gasp!) even took months off at a time.
And you know what happened?
My income went wayyy down.
But you know what happened when I wrote my list an email every day?
My income went wayyy up (and continues to go up!).
So there has always been direct correlation between my consistency and my being a slack-arse.
The same will be true for you, too.
If you’re consistent in your marketing efforts, you’ll reap the benefits.
Now, that doesn’t mean you do the same thing every day even if it’s not working for you.
For example…
Maybe you’ve been trying every day for months to get a complicated guru funnel to work (i.e. a webinar funnel or tripwire funnel), but it’s just not converting.
If that’s the case, there’s no point continuing to bang your head against a wall.
It might be time to put your time and consistency in something else.
Personally, The Aussie Hermit likes email.
In order to reap the benefits of Proverb 10:4 I know I simply have to:
A) Consistently build my list each day with paid ads, and…
B) Consistently email that list each day with value and an offer to work with me.
I know if I do that, I’ll continue to fill my business with clients.
Sure, this isn’t the newest approach out there.
And it’s definitely not the sexiest.
But you know what?
When you have an offer people want, it works really (really) well.
With that being said…
If you’d like a simple approach you can stay consistent with then maybe The Aussie Hermit’s “15 Minute Client” program is what you’re after?
Inside, I show you how to build your list with quality leads using paid ads and a simple lead magnet.
Then, along with that, I show you how to send a client-getting email to that list each day in about 15-30 minutes.
That includes coming up with the email idea, putting it down on paper (AKA: your word processor), and getting it sent out.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
A question that rolls into The Hermit Hole pretty often is:
“Luke, what’s a good lead cost for my ad campaign?
It’s a good question.
But, unfortunately, it’s one that’s hard to give an exact answer to.
Here’s why…
Every market is different, every business model is different, and every offer is different, too.
A good example of that is my market, my business and my offers.
I help Coaches get clients.
This is a highly competitive market. Also, it’s not as big as other markets like “weight loss,” or “relationships,” or “puppy training,” or “parenting” etc.
This means my click cost is typically a lot higher than those who advertise in those markets (around $5 vs $2-$3).
Second, the way I attract Coaches is with a simple a lead magnet.
I don’t use webinars or 5 day challenges or Facebook groups or any other complicated strategies like that.
I use a lead magnet because it’s simple and, also, because they tend to bring the cheapest subscribers.
Third, my business model is unlike most gurus and Coaches.
I use email follow up to get clients – and that’s it.
That means I can afford to spend a lot more than most who don’t use email follow up (because I’m getting all the clients who aren’t ready to buy right now but will be some day. This is a much bigger portion of the market).
And finally, fourth, I sell a high ticket program.
This means I can afford to spend more per lead than most who don’t sell high ticket.
So with all those variables, I could spend $30 or more per lead and still make a profit.
However, what I aim for is a lead cost of $10 or less.
But again…
This is for my market, my business model, and my offers.
That may be far too expensive for you depending on your business.
Now, I know getting an “it depends” answer is annoying.
So what I’ll do is a give a little bit more of an exact answer, however – this will only be relevant if you use a business model similar to The Aussie Hermit’s clients.
And that is, you want to:
A) Target a specific niche…
B) Advertise a lead magnet to build your list…
C) Use daily email as your way to convert your list into clients, and…
D) Sell a high ticket program.
If you fit all those 4 criteria then the general advice I can give you is this…
If you’re getting leads between $5-$10 then you’re doing well.
Meaning…
You should be able to make a great profit from your ad campaigns (typically 5 to 1 or more).
With that being said…
There is a more accurate way to get your KPI’s (Key Performance Indicators) so you know what numbers to optimise your ad account to for your own individual campaigns.
This is what I teach inside my 15 Minute Client program.
Along with that, I show you:
—> How to craft your lead magnet that attracts your dream client (and repels others)…
—> How to write your lead magnet ad using a framework that’s generated over 500,000 coaching leads…
—> How to set up your tracking so you can optimise your campaigns effectively…
—> How to launch your campaigns and test your lead magnet for just $100, and…
—> How to scale your campaigns once you’ve started making sales.
And the best part is…
I show you how you can get clients from your ads starting with a budget of only $30 per day.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>