Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>
LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
The Aussie Hermit doesn’t know about you, but this past Black Friday I got a ton of marketing messages.
I got direct mail promotions…
I got emails promotions…
And I got a crap ton of text promotions, too.
The funny thing is, almost all the companies I got a promotion from had never reached out to me before.
This was literally the first time they decided to pitch me.
And that makes The Aussie Hermit happy… but also sad 🙁
Happy because it allowed me to unsubscribe from a bunch of lists I didn’t know I was on.
But sad because – had they engaged me to consult them with their marketing follow up I would have told them…
“Sending promotions out of the blue is a good way to p$$$ off a lot of people.
Also, it’s a dumb way to grow your business.”
The reason?
Well, if the only time you decide to send people a message is when you have a special promotion, your list is quickly going to tune you out.
(Either through unsubscribing or just ignoring your emails)
And that’s dumb because your email list is literally the most profitable business asset you have.
It’s not something you get sales from every now and then. It’s something you get sales from every week (if you know what you’re doing).
Coaches fall into this same problem all the time.
Very often when I talk to a Coach about their email follow up, their campaigns revolve around one thing…
Doing a special discount promotion.
They know urgency/scarcity works and so they use (abuse?) it as much as possible.
For example…
Each month they’ll come up with a special offer for their program/course/membership, they’ll pitch that offer for a few days (usually it doesn’t work too well), and then they stop emailing.
After that failed promotion they’ll sit around for another month (without sending many emails) brainstorming another special discount offer.
Then they’ll pitch that one for another 4 days to gin up more sales – and the cycle goes on.
This is not a good way to run your business.
If your list only hears from you once in a blue moon when you have a special deal going on, they’re quickly going to tune out.
Instead, what you want to do is the opposite of all the desperate “promote on Black Friday only” companies that are focused on “take take take” or “sell sell sell.”
And that is…
You want to focus on the relationship in the first instance.
It sounds simple (and it is).
But if you simply focus on building (and giving to) a relationship before you go straight for the hard close, your business will do much (much) better.
It’s kind of like when you get DM’d by an old friend on Facebook that you haven’t heard from in ages, and the first thing they do is ask you for a favour.
They don’t connect.
They don’t ask how you’re doing.
They just pitch.
It’s annoying as (you know what).
However, when an old friend connects with you and they genuinely want to know how you’re doing (and maybe they even invite you for a drink), then we’re much more open to doing them a favour when they eventually ask.
It works the same with email.
You focus on the relationship first by sending regular communications. By giving value. By helping them with their current problem.
Then, when the time comes, they’ll not only be happy to hear your pitch – they will want to receive it.
We need to stop treating our email list like a “booty call” that we go to when we need something.
We’re talking about real people here.
And real people want connection. And they especially want a relationship with the Coach they’re going to be spending thousands of dollars with.
Focus on the building the relationship and watch your promotions soar.
With that being said…
The best way to build a strong relationship with your list is to show up each day.
Meaning…
You want to send consistent emails that entertain and add value.
This is exactly what I show you how to do in The 15 Minute Client program.
From coming up with tons of email ideas every week, to crafting subject lines, to editing your emails – it’s all in there and it’s all step-by-step.
Along with that, I show you how to sell in every email (without annoying your subscribers).
Further, I show you how to build your list with quality leads using paid ads.
That way, the only thing you have to do to attract clients is send one daily email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
In yesterday’s email, The Aussie Hermit wrote about why you don’t need a complex funnel to get clients.
And how this is a big conspiracy theory we Coaches buy into.
However, there is one time (and only one time) I recommend you choose a complex funnel.
And in a moment I’ll tell you what that one time is.
But first, let me share with you what Anne, a subscriber, wrote in reply to my email yesterday:
“Luke,
I want to let you know how much I enjoy your emails. They are truly entertaining! The way you segue into your offer at the end of each email is brilliant (and simple!). In fact, I’ve adopted this approach with my daily emails and just opened my waitlist to my high-ticket.
I’m also trying a lead magnet! I love the simplicity in this approach. I’d love to do away completely with my frustratingly complex funnel (your message on funnels has come through loud and clear) but I will keep it going until I see how the lead magnet works.
My goal for 2022, inspired by you, is to increase revenue by SIMPLIFYING.
Anyway – just wanted to reach out and let you know!
Cheers!”
Now, the first – and most important – reason I share that with you is to brag.
The Aussie Hermit has a big ego.
So any time a subscriber writes in to stroke that ego, I’ve got to let everyone know.
The second reason I share that with you is to show you – yes, you can actually send marketing emails that people love to read, and buy from.
Who would have thought?
Then the third reason I share that with you is because Anne has a complex funnel.
However, what Anne doesn’t share (but I will because I know Anne and have helped her with her funnel), is that it’s actually quite a profitable funnel.
You see, Anne is one of the lucky Coaches to have a complex low ticket funnel (with up sells and automations) that actually pays for her advertising plus makes a profit.
And so even though Anne is going to try The Aussie Hermit’s far simpler “lead magnet + daily email” approach (great move by the way), I still recommend she continues to run ads to her complex funnel.
And the reason why is…
If you’ve got a complex funnel that’s profitable, why would you change it?
That would be silly.
Instead, you should scale it as high as it can go then add in daily email on top of that.
A good example of that are my past clients over at “Clients & Community” (Landon Stewart & Chris Stapleton).
When they came to me they were already running ads to a funnel that was converting.
However, they weren’t doing much with their email subscribers.
So did I advise them to ditch their converting funnel and build their business with a simple “lead magnet + daily email” strategy.
No.
That would be silly.
Their funnel was already converting. So why change it?
All The Aussie Hermit did was simply coach them on how to the email leads they were already generating.
The result?
I’ll let you read a message Landon sent me:
“We’re averaging about 3 new apps per day from email & a good majority of them are solid apps. Based on our price point & conversions email should add an extra 6-figures or so next month… which we’re very happy with.”
(And this was within 30 days of sending emails as an FYI. Amazing what adding a simple daily email does to your ad campaigns)
The point is, though…
If you have a complex funnel working you should keep it going.
Moreover – you should scale it as high as it can go.
That is, of course, until it stops working.
Or in Anne’s case – becomes too much of a headache to manage to the point that it’s pulling her away from working on her business thus reducing profits.
(Complex funnels have a lot of moving pieces and so often have to be tweaked regularly).
And when that happens, I would say it’s time to transfer to a simpler way to grow your business using a lead magnet + daily email approach.
That’s what I do.
That’s what my clients do.
And even in today’s market with all the new tech going on, it still works great.
(And it’s way easier)
With that being said…
If you already have a funnel going that’s generating leads, and you simply want to learn how to email those leads regularly, then that’s what I teach inside my 15 Minute Client program.
As mentioned, sending daily email is a great way to take your ad campaign ROI to far higher levels.
Also, if you don’t have any funnel, no problem.
I also teach this inside the program as well.
You’ll learn how to craft your lead magnet, how to set up your landing pages, how to write your lead magnet ad and, of course, how to launch your ad campaign so it brings you quality leads on autopilot.
So whether you’re already running ads or a Coach looking for a complete system to bring in consistent clients, The 15 Minute Client program can help.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>