Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Over the past 2 days The Aussie Hermit has spoken about “market selection.”
And how, if you want to sell high-ticket, this is more important than anything.
Even more important than your offer or what funnel you choose.
And so I thought I’d round out this series with one more email that goes into probably the most critical thing when choosing a market if you want to sell high ticket.
And, it’s actually something Anthony (the subscriber who wrote back in the previous email), brought up in his latest reply back to me.
Just before I get to his comment, some context for those that missed the previous two emails:
We were talking about the market of “dog owners looking to train their dogs.” And how owners of dogs who perform/compete in shows would pay more than just a regular owner who wants to get their puppy trained.
However, as you’ll see, there’s another type of dog owner willing to pay more to get their dog trained than a regular dog owner.
I’ll let Anthony explain:
“Right or even things like DOG aggression where you can also charge top notch because those dogs are on the verge of getting rehome or put down and how much is the relationship with losing their dog worth.. priceless the dogs life is at stake Maybe even more than competing in a dog show!!”
Great observation.
And I don’t doubt this is true…
If you have a dog that’s aggressive toward other dogs or worse – humans – and you love that dog, then you’re going to pay an expert more get help taming that dog (more than you would a regular dog training program).
But why?
What’s the underlying reason that makes this the case?
Well, the first reason is – this is a specific/niche problem.
And with specific problems comes more specialist skills required to solve them.
And with more specialist skills comes higher fees.
But that’s not the #1 most critical thing I’m referring to in this email.
(Although it is still very important)
The #1 most critical thing, and why you’d be paid more to help aggressive dogs, is because this is an urgent problem.
(As Anthony smartly pointed out)
It’s simple…
More urgency = more serious = more pay.
And it’s the same with coaching.
When choosing a high ticket market to go into with your coaching, the #1 most important thing you need to do first is pick a prospect with an urgent problem.
(World famous marketing expert, Perry Marshall, calls it a “bleeding neck problem”)
The reason this is important is because with an urgent problem there’s obviously an inherent urgency in getting it solved.
(Hint: This makes it far easier to get them to click your ads, sign up to your list and book appointments. However, choose a problem that’s not urgent and you’ll be struggling for any appointments).
Further, if the problem is an urgent one that’s hard to solve (like saving their marriage, getting clients, or stopping their kids failing school etc), then they’re going to pay you quite a bit to solve it quickly.
(Hint: pretty much every problem we coaches solve is a hard one. So you can rest assured, you already have this covered)
Finally, if this is an urgent problem that’s hard to solve plus it’s for a niche market, then you can charge even higher.
(Just like how a specialist doctor charges more than a GP)
If I had to make up some type of “high ticket formula” it would look like this:
Urgent Problem X Hard Problem X Niche Problem = Prospects Willing to Pay You a Lot.
Make sense?
I hope so because it’s critical for market selection…
It’s critical if you want to charge high ticket…
And oh so critical if you want your campaigns to convert.
With that being said…
Picking your “urgent problem” (plus getting clear on your niche) is the first thing we do inside The 15 Minute Client program.
It takes precedent over everything.
Yes, I help you craft your high ticket offer…
Yes, I help you build your list with quality leads using paid ads…
And yes, I show you how to turn that list into high paying clients sending one email per day.
But none of that works unless we get the market right first.
Spend the time getting your market right using The Aussie Hermit’s proven processes, and you’ll see how it finally leads to high-converting marketing campaigns.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
| After yesterday’s email on the importance of market selection when selling high ticket, Anthony, a subscriber, wrote in. And, while he agreed owners of dogs who perform/compete in shows would pay more, he had some reservations about the size of that market. Here’s what he said: “You’re so right about the dog example! The problem with dog show is its a very small market where as maybe tied for 1st of close second would be people who are struggling with dog aggression and on the verge of having to put their baby down! What are your thoughts there because audience size has some merit and if the dog show people are very select etc” Good question. And while it’s absolutely true that niching down to help owners of dogs who compete at shows would make a smaller market, in the end it probably wouldn’t matter much. Here’s why… First, how many people across the US (as an example) take their dogs to shows? 50,000? 10,000? The US has a population of 350+ million people. So surely there’d be at least 10,000. Now if we’re talking high ticket clients here, how many do you need to make a good living? Do you need 10,000 high ticket clients? No, you need about 5-10 per month (maybe even less). And this is where we Coaches get tripped up in choosing a niche. We think that because the market is small, there won’t be opportunity. I actually think with smaller markets there’s more opportunity. There’s more opportunity because there’s less competition. And there’s more opportunity because with a smaller market (like the example above), it’s much easier to stand out. It’s much easier to create a message that cuts right through to your market. Just imagine you’re an owner of a dog that competes in agility and you’re scrolling through Facebook. Which one of these headlines would you be more inclined to notice and click on: “How to Train Your Dog to Be Obedient” Vs. “How Your Show Dog Can Win Agility Competitions” The answer is obvious. So don’t be afraid to niche down. I have never met a Coach that has niched down so much they don’t have enough clients. Almost always the opposite is true. (They go too broad and find they struggle) Bottom line: When you niche it makes it easier to charge high ticket, stand out, and sign them up. More: The other thing we forget about markets is they’re not stagnant. Meaning… People are constantly moving in and out of them. So even if we find out there are only 5,000 people who take their dogs to compete – that 5,000 is going to be different 3 years from now. And that’s a good thing because it means even with small niche markets you will always have new prospects to attract into your high ticket programs. So once again… Don’t be afraid to niche down. Only good things come from it. With that being said… As mentioned in yesterday’s email, “market selection” (or “niching down”) is literally the first thing we do together in The 15 Minute Client program. Then from there, I show you how to package and position your offer to sell to that market. Once that’s done then we move on to the two core pieces that will act as your system to bring in consistent clients… Building your list with prospects from your niche using paid ads, and…Emailing that list each day with content that entertains, adds value and invites them to work with you. It’s that simple. To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>