Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Recently, I was having a conversation with a consulting client.
She’s an extremely successful Coach.
She’s built multiple multi-million dollar companies.
And after a few years off she wants to get back into the game of coaching.
Moreover…
She’s a sales Coach for service professionals, and she’s selling a very high ticket offer. $25k+.
So over the last month, I’ve been helping her build her client attraction system.
Here’s the thing though…
Most of our conversation hasn’t been about:
—> Copy…
—> Crafting her ad…
—> Brainstorming headlines…
—> Writing emails…
Or anything typically associated with client attraction.
No.
Most of our conversation has been around choosing/getting clarity on her market.
The reason being, this is the #1 most critical thing you can do if you want a business that gives you high-paying clients.
Let me show you why with an example:
Let’s pretend you’re a dog trainer.
Now, as a dog trainer, there’s a few different markets you could go in to.
You could help new dog owners train their puppies (typical)…
You could help dog owners who’ve just brought home a “rescue dog”…
You could help dog owners of certain breeds…
Plus many others.
But here’s the thing…
Depending on which market you choose will determine whether someone will pay you a little or a lot.
A great example of that is owners who take their dogs to perform at dog shows.
These owners, without a doubt, would pay you the most out of any dog owner.
But why?
I want you to think about it.
There are 3 big reasons why a dog owner who takes their dogs to perform at shows would pay you much more than a regular dog owner who just wants their new puppy a learn a few simple commands.
Point is…
By simply selecting a market that is willing to pay more, it makes it much easier to charge higher prices.
Let me come back to my client and we’ll dive deeper into her market (which should give you more insights to the question above).
As mentioned, she’s a sales Coach selling a high ticket service ($25k+).
This is no small sum.
And so what we figured out quickly is that, this offer was not good for beginner Coaches.
First because it’s too expensive for most Coaches earning under 6 figures.
And second, because she’s only teaching sales.
She doesn’t do any marketing or lead generation.
(Most Coaches earning under 6 figures need help with lead gen/marketing as well as sales)
So that market was out.
Then we looked at 6-figure Coaches.
This market was a little better because Coaches at this level can probably afford the $25k offer, however, a lot of them still need help with lead gen (and a lot at this level want help with paid ads).
The search continued.
Then I said to her, “what about Coaches with sales teams? Your offer helps close high ticket clients without getting on the phone, right? So why not help Coaches who hate having to manage their sales team (and hate having to pay them commissions) to replace them with your system? This is the market your offer is perfect for. And if you focus on this market it means you don’t have to teach them marketing/lead gen/paid ads because you know if they have a sales team they’re already doing that stuff.”
A light bulb went off in her head.
“That’s perfect!” she said.
And when you look at her offer, it is a perfect match.
The prospect has the money.
They have a big problem her offer solves.
And it means she doesn’t have to teach anything other than sales – her zone of genius.
Here’s the point of all this…
Market selection is #1.
By selecting a great market in the first instance, it makes it far easier to sell high ticket.
Select the wrong market, however, and it’s like selling ice to eskimos, or another way to say that is…
It’s like selling $25k offers to Coaches who are earning less than $1,000/mo.
It ain’t going to work.
With that being said…
Selecting the right market for your offer is literally the first thing we do together in The 15 Minute Client program.
I take you through a proven process called, “Finding Your Starving Crowd.”
And it’s helped hundreds (and hundreds) of Coaches to select a better market (even 7-figure Coaches like my client above), which makes it far easier to sell high ticket.
Along with that, I show you how to position and package your offer so it fits perfect with that market.
So they understand the value your service brings, and why they’re investing such a large amount.
Finally, I also help you attract “your starving crowd” market onto your list with paid ads, then turn them into clients sending one email per day.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
When in financial strain, the situation can feel so overwhelming.
The Aussie Hermit remembers back to London (in 2013 when I was struggling for clients), most of my thoughts and feelings revolved around not having enough money coming in.
From the moment I woke up to the moment my head hit the pillow, that’s almost all I thought about.
And the way I used to soothe those feelings was with emotional eating.
Each morning I’d walk to the local supermarket and buy sweet bread rolls, croissants and M&M’s.
Did it work?
A little.
Mostly though, I just got fat.
The point is…
Financial stress is an all-encompassing, extremely painful situation.
It’s always there – morning and night, week after week, month after month – until you solve the problem.
If this sounds a little bit familiar, then what I want to do is share with you a simple strategy that helped me move the revenue needle forward, and took some of that weight off my shoulders.
But I will warn you about this strategy – sometimes you won’t be doing things you particularly love to do.
However, they’ll be much less painful than the pain of dealing with intense financial stress.
With that being said, what is that strategy?
It’s simple…
All you have to do is write down a list of all the potential things you can do to get more revenue.
Ideally, you want to start with the things that are related to growing your business/getting clients, and you also want to prioritise the “low hanging” fruit.
I.e. The “instant” revenue raisers you know can bring in clients/cash flow fast.
Then you can move onto less relevant things and the things that may take a bit more time to implement.
Let me give you an example of what The Aussie Hermit’s list of “revenue raisers” might look, and in the order I’d do them if I wanted more cash flow:
- Send 2-3 emails per day to my list (instead of just 1)…
- Take on more Facebook ad clients (through referrals or my list)…
- Run a monthly (or even weekly) workshop for my list that promotes my program…
- Use UpWork to get more Facebook ad clients…
- Offer email/sales letter copywriting services to list/current clients/past clients…
- Offer consulting to my list in exchange for them to promote my lead magnet…
- Get interviewed on podcasts to build your list with warm leads (get colleagues to refer you to ones they’ve been on first)…
- See how your program could fit in with colleagues or past clients services (potential JV opportunities)…
- Offer to Coach past clients coaching clients…
- Join a local referral community of business owners…
- Network in local community with business owners…
- Offer other freelance services on UpWork (i.e. funnel building, landing page design, automation setup for Active Campaign)…
- Get a side job running ads for an agency…
- Get a side job in a bar…
- Etc.
See how that works?
So you basically just write down everything you can do to generate revenue. Then you put it in the order in which would move the needle the quickest.
In the past I found just doing this activity helped reduce stress immediately.
Seeing on paper all the different things I could do to generate revenue really opened my eyes to the fact that I’d always have a way to pay the bills and put food on the table – even if that way was a side job in a bar or some other part-time gig.
Of course, you don’t want to have to go down that path.
But at least it’s there if you need it.
More:
One of the things you’ll notice with my list is that a lot of my “instant revenue raisers” revolve around my email list.
I found over the years if you need clients, your email list is first place you want to go.
The reason being, your list is full of people that already know you, like you, trust and know you’re an expert.
They’re your warmest market. Your low-hanging fruit.
And that means they’ll be the most receptive to any offers you put out there to work with you.
Of course, they won’t be receptive if you haven’t kept in contact with them regularly.
If you only send an email once per week or once every few weeks, any promotions you put out there are likely to fall flat.
This is why it’s critical to the survival of your business that you have a good relationship with your list.
Not only because your list will provide you with a consistent flow of clients, but because there will be times in your business when you really (really) need clients.
It could be a bunch of clients leaving…
It could huge unforeseen bill (like a natural disaster)…
It could be the Fed printing another 11 trillion causing hyperinflation (hint hint)…
Whatever the case – when that day happens, you will have your list as the insurance policy.
The only thing you have to do when that crisis comes?
Sit down.
Write up an email with an offer.
Hit send, and watch the applications pour in.
With that being said…
If you want to build a list you can get clients from on demand, that’s exactly what my 15 Minute Client program is all about.
Inside, I show you how to get quality prospects subscribing via paid ads. Then, most importantly, I show you how to build a strong relationship with those prospects sending one email per day.
This email takes about 15-20 minutes to write (a little longer in the beginning)…
This email is one your prospects will love to receive (because it’s entertaining/valuable)…
And this email has them wanting to work with you (because there’s always an offer at the end).
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>