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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
| In the famous words of Jigsaw, (AKA: the clown from the movie Saw)… “I want to play a game.” In front of you are 2 doors. Behind door #1 there are 3,000 quality prospects. And behind door #2 there are 30,000 quality prospects. Further, the group of 3,000 quality prospects has 10x more competition trying to get them as clients. So… Which door do you choose? Make the wrong decision and you’ll have to cut off your own limbs to survive! Wait, no. That’s a different game. Ignore that. What I meant to say was… Make the wrong decision and you’ll struggle to get clients for the rest of your business life! Much better. And maybe even scarier? So… Which door do you choose? The answer is obvious… You choose door #2. And you would be correct (You get to keep your limbs this time) Unfortunately, that’s not what most of us Coaches are picking each day. Most are choosing door #1. And because of that, they are choosing to struggle for clients. Let The Aussie Hermit explain… What I didn’t tell you is that the 3,000 prospects behind door #1 are those who are “ready to buy right now.” And what I also didn’t tell you is that the 30,000 prospects behind door #2 are those who “are not ready to buy right now, but will be some day.” So the reason why most are choosing door #1 is because they want clients today. Problem is, the people who are ready to buy right now are much harder to sell to. —> There are fewer prospects who are ready to buy right now (only 3% of your market)… —> There’s more competition vying for that market’s money (everyone wants to sell to those people ready to buy), and because of these reasons… —> There’s more skill required to close them. Oh, and I should mention it also takes more time and money. (I.e. you have to spend more on ads to acquire them, and do a lot of sales calls just to close one) In other words… The “ready to buy” crowd takes a lot more time, money, and effort to sign up. So what do you do? Well, you simply walk through door #2. And that means you simply focus on those who aren’t ready to buy but will be some day soon. —> This market is much bigger (About 30% of your market) … —> It has much less competition (because barely any other experts go after this market), and if you use the right strategy… —> This market is much easier to close. In other words… The “not yet ready buy will be some day soon” crowd is a lot easier to convert to clients. They take less effort. Less time. And often, less money. But probably the best part? You get to keep your limbs. Wait. Wrong game again. I digress… Of course, you need the right strategy to convert them. Let’s talk about that now: As mentioned, when you know what you’re doing, getting clients from the bigger “30%” of your market is a much easier process. But here’s the problem… This market is not ready to buy right now – but will be some day soon. So how do you ensure they think about you when they do make the decision to hire a Coach? Well, I’ve got to warn you here because the answer is so simple you may be inclined to think… “No it can’t be that straightforward! Getting consistent clients must be more difficult than that! I know I need some type of complex guru funnel! If it’s that easy I’m going to chop off my limbs!” Here’s the truth though. It is simple. And it is straightforward. The answer to get these clients? You follow up. Yup. Boring, plain-old, I’ve-heard-it-before” “follow up” is the not-so-secret secret to making client attraction oh so easy. It’s true. No you don’t need a complex funnel system. No you don’t need some wacky doo sales funnel with 15 up sells, 14 down sells, 35 cross sells, 45 automation sequences, 30 page sales letters and 16 products. If all you want is some clients then simply walk through door #2 and do this… Build your listSend that list one email per day That’s it. That one email does your follow up, it adds value, it delivers a bit of content, and it has a call to action to speak to you on the phone (or buy your product). Do that, each day, and it’ll ensure you are in that small group of Coaches picking clients out of that huge market of those who aren’t ready to invest right now, but will be some day. And that will ensure you have a consistent flow of new clients coming into your business every money. With that being said… Of course, you want to make sure that you’re building your list with the right prospects, and that what you’re saying in your emails has a marketing message that converts. Otherwise, no amount of follow up will do any good. This is where my 15 Minute Client program comes in. I show you how to build your list with quality leads using paid ads. These are leads that have the money and motivation to buy you’re premium program. Along with that, I show you how to send emails each day that entertain, add value, and get these prospects to book in your calendar. And yes, I show you how to come up with all the content so you always have something to say. To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
“Believing is seeing.
Once we have a belief we see the information
that will confirm that belief, and we stop
seeing what we don’t want to see. We want to
see evidence that confirms our beliefs, and we
want to forget anything that is dissonant or
discrepant.”
-Dr. Carol Tavris
Have you ever had a friend on Facebook (with opposing political opinions), put up a post that’s totally out of context to show why the party/ideology you support is wrong?
Pretty infuriating, right?
Well, the reason why they do this is because they’re always searching for proof (any type of proof – big and small) to support why they believe the things they believe.
And when they find it – they post it.
It’s called confirmation bias.
And while confirmation bias has its uses, if we’re not aware of it it can have devastating effects on our life.
And, of course, our business.
Case in point:
One of the things I hear Coaches says all the time is:
“Luke, my business is different! My market is different!”
Meaning…
The reason why the advice I’m giving them is not going to work for them specifically is because their market is different/smarter/more aware than all the other markets.
And because of that, this “super special” market won’t be on Facebook, or they won’t click on ads, or they are “too busy” to read emails.
But when I tell them, “yes they will. I’ve done it many times before. Even in your market. Here’s proof” – they still don’t listen.
They’re like the Facebook friend who won’t listen when you point out why their post is out of context or devoid of facts.
You can see how this can be problematic for your business.
Because if it is true that…
Your market IS on Facebook…
Your prospects DO click on ads, and…
Your prospects DO read, respond to and buy from emails…
Well, it means you’re missing out on a whole lot of clients.
Further, it also means that your lack of results up until this point is your fault, and not because your market is “different.”
This can be a hard pill to swallow.
Easier is just to say, “my market is different” and keep swapping from bright shiny funnel to bright shiny funnel.
(Until you run out of money and that strategy no longer works, of course)
More:
Here is a small list of just a few niches I’ve helped Coaches grow their business…
Weight loss
Hypothyroidism
Hyperthyroidism
Generalised Anxiety Disorder
Binge Eating
Migraines
Burnout
Executive Leadership
Fortune 500 Leadership
Toxic Cultures
Change Management
Marketing
Sales
High Ticket Sales
Parenting
Kids with ADHD
Cello Lessons Piano Lessons
Women who struggle with “The Big (O)”
Plus 100+ more.
And the reason why I can help Coaches in all these different markets is because at the end of the day we’re all human.
Yes, each market above is different in terms of the problems and frustrations they experience.
But as humans, we all have wants and needs.
And so if you know how to create a marketing message that speaks to those wants and needs – and shows how your service will help them get those wants and needs – you will get more clients.
Here it is laid out in steps…
Step 1) Pick a market you want to attract…
Step 2) Research that market so you know their wants/needs, and…
Step 3) Create a message that attracts that market to you.
It’s that simple.
That’s all marketing is.
And it’s the same process for every single niche I work in.
Is this confirmation bias?
Maybe.
But it’s confirmation bias based on fact and years of results.
With that being said…
If you’re currently struggling to get clients that I can almost guarantee the problem is the marketing message.
And the deeper problem is you’re not 100% clear on the exact dream client you’re to attract.
Not to worry, this is the first step I take you through in my 15 Minute Client program.
As above, you will…
—> Pick your dream client…
—> Research that dream client so you know their wants/needs, and…
—> Create a message that attracts that dream client to you.
Specifically, when it comes to attracting them to you – I show you how to get them on your list with paid ads (using a simple lead magnet), then get them booked in your calendar with one daily email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>