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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

I wish I’d met you years ago

17 Nov 2021
Posted in ,
“I wish I’d met you years ago.”

These are the exact words The Aussie Hermit hears from Coaches all the time.

The reason?

Because by the time a Coach speaks to me on the phone about signing up for my program, they’ve usually been burned by many gurus who’s promises don’t live up to hype.

And when they see how simple and straightforward my “one email per day” system is (along with that fact I can tell them what the problem was with their previous failing marketing campaigns) they say they wished they met me years ago.

A great example of this was a call I had a couple of days ago with a great Coach.

She’d spent over $30,000 on failed guru strategies over the last 12 months.

Strategies she was promised would work before she joined.

And now because she’s in so much debt she has to get a side job just to pay the bills.

There’s no shame in this, of course.
(Being ripped off or getting a side job).

The Aussie Hermit has spent far more than that on programs that didn’t turn out the way they were promised.

Also, I had to get a side job in a bar when I came back from London in 2014 because of all the debt I’d racked up.

Point is…

There’s a lot of bad advice out there.

Advice from experts that aren’t really experts at all.  

Advice that when implemented, does huge damage to your business (and self-worth).

And the unfortunate reality is, sometimes it’s hard to spot the real experts from the fake experts.

So today I’d like to share 3 tell-tale signs to help you avoid these pretenders.

Here we go…

Do they help Coaches?

If they don’t have experience helping coaches specifically, probably best not hire them.

Have they gotten results for Coaches (particularly Coaches earning under 6-figures)?

It’s easy to get results for Coaches already earning 6, 7 or 8-figures.

These guys and girls are up and running with a proven offer.

Simply adding my daily email strategy can boost revenue dramatically.

But can the guru get results for Coaches just starting out with no offer, no niche and no marketing experience?

Time and time again when I speak to Coaches who’ve been burned on other gurus, I take one look at their funnel/message and I instantly know why it didn’t convert. And then I immediately know whoever they hired doesn’t know how to get results with newer Coaches.

It’s sad.

And frustrating.

So if you don’t want to be in that position, make sure whomever you hire has real results helping Coaches under 6-figures (if that’s where you are financially, of course).

Finally…

Are they all about hype?

Sure, earning $30k/mo, $50k/mo or $100k/mo is great.

But if you find that the guru constantly makes these huge claims, it could be a sign they’re trying to get you over the line with a big “make money” angle.

It’s a powerful angle.

But it’s also one fake gurus use a lot.

(And how my first mentor pulled me in)
Of course, there are other signs.

But those are the biggies.

With that being said…

If you’re a Coach who’s been burned in the past and are looking for real, proven advice – then maybe The Aussie Hermit is who you’re after?

Since 2013 I’ve helped thousands of Coaches grow their business.

Most of these Coaches were earning under 6-figures, however, I’ve also helped (and continue to help) those above 6, 7 and even 8-figures.

Along with that, these Coaches come from various different markets.

From helping kids with ADHD, to people with hypothyroid, to puppy training school, to emotional eating to 100+ more.

I have been able to help these Coaches because the principles I teach inside my 15 Minute Client program apply to any market.

So if you’re looking for help to get more clients, then it could be time to put your name on the waitlist?

Here’s the link to do that now:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

The fart that broke the internet

16 Nov 2021
Posted in
For whatever reason, today The Aussie Hermit had the urge to type into Google…

“The fart that broke the internet.”

I have no idea why.
A thought in my mind just said, “you’ve got to search this!”

And so because I never question such thoughts, search I did.

The results?

“Security Guard Filmed All His Farts for Six Months and Went Viral.”

Not what I was expecting.

(Honestly, not sure what I was expecting)

But I was interested nonetheless.

So I clicked the link and here’s what the beginning of the article said:

“The internet’s next viral star is a security guard at a Florida hospital who spent the last six months publicly logging his sonically-perfect farts on Instagram. Now the 31-year-old is poised to turn his flash-in-the-bedpan success into a lucrative brand that can be summed up by his Instagram bio: The Fart Authority.”

Not gonna lie, I actually found this pretty interesting.

First, because I never knew there was a such a thing as “sonically perfect farts.”

Second, because this guy’s videos have amassed millions of views on YouTube.

Millions.

And third, because it teaches us a sobering lesson about what people actually pay attention to these days.

And that’s pretty sad for us Coaches.
Here’s why…

Us Coaches have incredible content that transforms our clients lives.

Even our free content is life transforming.

Whether it’s our email content, blog content, podcast content or video content – we give advice that really helps.

And yet, many of us struggle to hold the attention of even just a few people.

Let’s take email for example.

Most Coaches I speak with have great email content.

Content they spend a lot of time creating.

However, they get barely any opens from that content.

Even though it’s truly helpful, their list tunes out after just a week or two.

So what’s going on here?

Why is it so hard for us to get people to tune in to our helpful content, but oh so easy for “The Fart Authority’s” of the world to get millions of views for their content?

The answer is obvious…

Their content entertains.

This is what gets attention these days.

It’s an unfortunate reality that the world would rather watch Netflix or YouTube or Fart videos than consume our content, but hey…

It is what it is.

The Aussie Hermit says it doesn’t matter anyway.

We don’t need to fight this.

Instead, let’s go with it.

No, I don’t mean to say you should start filming yourself doing the one-cheek squeak.

That’s missing the point.

What I am saying is that – while it’s important your content teaches and adds value – what’s also important (if not more so in these times) is that it entertains.

Take The Aussie Hermit’s emails for example.

It’s not all “teach teach teach.”

Sure, my emails add a ton of value.

But also make sure they entertain.

I wrap all of my content in something entertaining.

That way, my prospects look forward to my emails…

They open my emails when they hit their inbox…

They ready my emails, and, of course…

They buy from my emails too.

With that being said…

The good news is, you don’t have to be a comedian or a late show host to send great emails.

(Side note: a “late show host” probably isn’t the best example. I’ve seen the “entertainment” these hacks put out these days and it ain’t funny. But I digress.)

Point is…

Anyone – and I mean anyone – can send entertaining emails.

Even better, you don’t have to come up with the content. Your family, friends, kids, colleagues, the internet and more, will just give it to you.

You just gotta know where to look.

And that’s exactly what I teach inside my 15 Minute Client program.

When you join, you will discover how I come up with hundreds and hundreds of different types of entertaining emails.

Along with that, you’ll also learn how to tie whatever you’re talking about into valuable content, plus end each email with a call to action to work with you.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>