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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
At the moment The Aussie Hermit currently going through a book by Dan Kennedy called…
“Almost Alchemy.”
Basically, it’s like a “best of” type book from him.
Highly recommended.
But there’s one part in the book that really stuck out for me.
At the end of chapter 4, he tells a story about how he hired a company to clean his carpets.
And the two guys guy who came did a great job.
However, other than offering a “carpet protectant” at the end of the job, there was no other offering of services, cross-sells, or up-sells.
Here’s what he said they could have offered, but didn’t:
- Book in the next cleaning in 6/8/12 months…
- Enroll in monthly auto-pay for bundles services throughout the year…
- Sell an air purifier, humidifier or water purifier or, better, arrange a sales appointment for a rep highly skilled in selling those to come out and do a demo…
- Leave a couple of pass-along envelopes with literature and coupons, for him to give to neighbours and friends…
- Collect referrals…
- Place a “we were here at your neighbour’s” door-hangers on neighbouring homes’ doors, to create forced referrals…
- Leave a thank you note, card or gift…
- Leave a bounceback or tell-a-friend coupon…
A big opportunity gone begging.
Now imagine (as Dan says in the book) doing the above for every client was worth only 5% extra revenue.
If your company is doing 20 homes per day at 83.50 each (which is what they charged Dan) x 250 days per year, that’s $417,000 in extra revenue.
No chump change.
In fact, that can be company saving revenue if you’re struggling.
And this story reminded me of when I used to help struggling dentists grow their businesses.
One of the things I taught them was how to improve their sales process, just like Dan recommends above.
I would teach them how to convert more callers into appointments.
I would teach them how to get their staff to offer more services.
And I would teach the dentists how to up-sell and cross-sell patients to other products and services.
All of these strategies would have been at least an extra 10-20% revenue to their businesses.
But do you know what happened?
They didn’t want to implement them.
They said…
“I don’t want to sell, I just want to focus on my dentistry.”
And no matter how much I tried to explain or convince them why this was a good idea, I kept coming up against a brick wall.
It wasn’t all dentists, I might add. But it was the vast majority. And this is why I got out of that market and stuck with Coaches.
But the reason I tell this story is not to highlight the importance of having up-sells or cross-sells.
I tell it to show you that selling is not “sleazy.”
And it’s not something where you’re “taking” from the client.
Instead, selling is about adding value.
It’s about helping.
And when you see selling as a way to help, then you’ll have no problem offering more services.
We Coaches often feel a bit weird selling our stuff.
And a part of that is because of the terrible guru tactics being taught to us, but another part of it is our upbringing.
Whatever the case, we need to reframe selling if we want to be successful in business.
Because if you see selling as something that’s a negative – and as something that takes from your client – you’ll never get to where you want to be.
You’ll never make the revenue you want to make.
And you’ll never make the impact you want to make.
More:
The other great thing about selling is the prospect isn’t being forced into buying your stuff against your will.
Meaning…
They always have the option of saying yes or no.
And so, another way you can think of selling is just making them aware of a product or service they might like.
Like, “Hey, you mentioned that you’re struggling with this, I have a program that might be able to help with that. Would you like to hear about it?”
From there they can say “Sure!” Or “No thanks!”
It’s not a big deal.
You’re just offering help and if they don’t want it – no problem.
And so once again…
Selling doesn’t have to be a process that takes, or a process full of sleaze.
Instead, look at it as a process where you’re casually offering help.
Because when you look at it that way, you’ll see opportunities to offer more help (and therefore make more sales) just like Dan mentions above.
With that being said…
One of the things I teach in my 15 Minute Client daily email program, is how to sell at the end of every one of your emails without being douchey.
Where the call to action is just like an offer for help.
Along with that, I teach you my “Q&A Close” sales script to sign those prospects up who do end up booking an appointment.
And the good news about this script is, you don’t need to be an “expert closer” to sign up premium clients.
And that’s because most of the clients already come wanting to work with you before you speak (such is the power of daily email).
On the phone you simply go through a “Q&A” type conversation where you find out what the prospect is stuck with, where they want to go and how your offer fits into that equation.
It really is that simple.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
True story:
If you asked The Aussie Hermit what he remembers learning in high school, I’d tell you ‘almost nothing’ exceptfor one incredibly valuable skill I use every single day.
A skill that makes me lots and lots of dineros.
Can you guess what it is?
Is it…
How to prove a hypothesis?
How to do qualitative research?
How to use Pythagoras’ Theorem to work out the angles of a triangle?
Nada.
It’s something far less impressive, but far more valuable…
It is, strangely… touch typing.
Yes, touch typing.
In high school I took a touch typing class.
Not because I wanted to learn touch typing.
But because I wanted an easy “A.”
Seriously.
But one of the big surprises from that class is that this dull, unassuming skill has helped yours-hermity far more in my business than anything else I learned way back when.
The time I’ve saved writing emails and content would equal into the tens of thousands of hours. Easily.
And I calls these types of skills “hinges.”
They’re tiny little hinges that swing huge profit producing doors.
Another, which I’m learning at the moment, is ‘speed reading.’
And again, this speed reading skill is a tiny little hinge that’s going to serve me for the rest of my life.
Instead of finishing 1 book per week, I could finish one in a day.
Imagine being able to polish off 365 books per year!
The knowledge and insights you’d gain over that time would do incredible things to move your revenue needle forward.
So what does this have to do with getting you more clients?
Everything, my young hermit, everything.
Because just like touch typing, and just like speed reading, learning how to write emails people love reading and that sell – is hands down the most valuable skill you can learn.
When you have the ability to write emails that entertain, that add value, and that get hoards of dream clients booking into your calendar… you’ll literally have the power to write your own checks.
Whenever you want clients, you simply sit down at your desk, write up your email, hit send and watch the sales roll in.
Just think…
No matter what the government decides to do…
No matter if 5 clients decide to ‘fire’ you at once…
No matter if the tax man comes with a huge bill…
No matter if FB decides they don’t want you to use their platform…
You know your business and income is secure because you have that skill to get clients on demand.
Just like touch typing and speed reading – no one can take that profit producing power away from you.
Now that’s the type of certainty and security I like to build my business on.
If you want that in your life, then maybe it’s time to learn how to write daily emails?
To know when spots open for my 15 Minute Client program, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>