Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>
LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
“The only thing a government needs to turn people into slaves is fear. If you can find something to scare them you can make them do anything you want.”
Apparently, Hitler’s #2 (Hermann Goering) said this.
Some sites say he didn’t.
Although, Snopes also said he didn’t which leads me to believe he probably did.
(Anything Snopes says you can probably just assume the opposite is true)
Whatever the case. It doesn’t matter who said it. It’s the truth.
Fear is powerful.
In fact, it’s the most powerful motivator there is.
You’ve probably heard people will do more to avoid loss than to make a gain.
For example…
People will do more to avoid losing $100 than to gain $100.
They’ll do more to avoid losing their hair than figuring out how to gain more hair.
And they’ll do more than just about anything to avoid losing their life.
Something to think about with what’s happening in the world right now.
Another thing we should be thinking about is how to use fear in our campaigns to motivate people to buy our programs.
On the surface you might say, “Aussie Hermit, that feels a bit unethical.”
But for me, it’s unethical not to use fear in your campaigns.
For example…
Let’s say you’re a Coach who helps repair marriages on the brink of divorce.
And you know that if your clients head down that path, it’s going to be extremely devastating to them, and especially their children.
And so in your emails you might tell stories about how you’ve seen families torn apart…
How the kids have struggled in school after the divorce and maybe even turned to drugs…
How the lawyers bleed them dry of their finances…
How toxic everything becomes…
Etc.
In other words, you use fear to show them what life could be like if they get divorced.
Is that unethical?
Well, think of it this way…
Imagine knowing all the above and not warning them.
Again, that for me is unethical.
So even though Nazi’s used fear to control their citizens, that doesn’t mean it’s wrong for us to use it to get our prospects to sign up to our programs.
With that being said…
Some of the most profitable emails you’ll ever write are those focused on your dream client’s fears.
And inside my 15 Minute Client program I show you how to send these emails without coming across as “salesy” or “sleazy” or like you’re purposely trying to use fear to make them buy.
Instead, you’ll see how to send this style of email where the prospect actually feels like you’re doing them a favour for warning them.
Along with that, I show you many other types of emails that motivate your prospect to book and appointment or buy your program.
That way, you have a variety to choose from each day.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Because The Aussie Hermit’s time is valuable, one of the things I always get potential clients to do before I speak to them is fill out an application.
It’s not too long.
But it allows me to spot any “red flags” that might need addressing before we speak. Plus, give me an insight into where my services and/or my 15 Minute Client program can help.
And one of the questions I ask on the form is:
“What’s stopping you from getting to your goal?”
Typically, I get a variety of answers.
However, the other day I had a response that I found encapsulates what is happening with a lot of Coaches.
And so I thought I’d share that response (with this Coach’s blessing, of course), because I think it can help many reading this.
Maybe even you.
Here’s what he said…
“While I’ve done coaching for several years, it was just one of the services I offered. Now, I want to do it full-time and I’m struggling with getting leads. I’ve tried Facebook Ads and they didn’t result in any new leads. My clients rave about my coaching program and I know it can help people struggling with their marketing. It’s frustrating (and a bit depressing) for me to admit that I’m struggling with my own marketing but I suppose it’s always harder to do for yourself what you do for others.”
Does that resonate?
I know it did for me.
Even if you’re not a marketing Coach I’m sure there are pieces of that paragraph you identify with.
For example…
I know many Coaches struggle to get leads.
They’re spending hours in Facebook groups. They’re creating tons of content. They’re posting. They’re doing videos. They’re doing all the organic strategies they can fit into a day, and it barely results in any new subscribers or appointments.
Also, like this Coach, many Coaches are running ads.
But there’s no traction. All they’re doing is watching their wallet get emptied into Facebook’s bank account.
Then they’re left wondering…
“Is there something wrong with me?”
“Do ads just not work for me?”
“Maybe it’s Facebook? Maybe I just don’t have the right targeting? Maybe LinkedIn or YouTube ads would be better for me?”
It’s confusing and disheartening.
And finally, this is probably the most frustrating thing of all…
Almost all Coaches I speak with know they have an amazing program.
And they know if they work with the right person they can get amazing results.
But they just can’t seem to communicate the value of that program in the right way.
Because if they did…
If they knew how to communicate their transformational value, they’d have clients chasing them down.
Instead, they get no appointments.
And if they do get appointments, they get a lot of “let me think about it” or “I don’t have the money” type responses.
The Aussie Hermit hears the 3 struggles .all the. time.
And it’s 3 things I struggled with for many years.
The good news is, they’re all fixed with the same solution.
And this is what I told this Coach when we spoke.
The reason why we Coaches struggle to attract leads, make ads work for us, and communicate the value of our programs is because – we aren’t clear on our market.
We don’t have one specific prospect in mind when we write our messages.
And because of that, every piece of copy or communication we put out there is vague and ambiguous.
For example, the first headline when I opened this Coach’s website was:
“Marketing Solutions for Small Business Owners – We help small businesses of all shapes and sizes safely navigate the world of digital marketing”
This isn’t good.
The reason?
It doesn’t speak to any business owner in particular.
A small business owner could be…
A dentist…
A doctor…
A lawyer…
A boutique shoe store owner…
A 10 million per year ecommerce store…
A coach…
A copywriter…
A videographer…
A photographer…
…And on it goes.
Each small business I listed above has different problems, different business challenges (i.e. different regulations they deal with) and different industry jargon.
And so if you want to attract them, you need to speak to those specific challenges and problems.
For example, a better headline might be something like…
“Would you like to know how professional wedding photographers are busier than every during covid?”
This is better.
Why?
Because it specifically calls out a type of business owner (professional wedding photographers).
And because it speaks to an industry specific problem (no weddings during covid).
And when you do this, your message cuts through into the market.
It stands out and gets attention.
And this is what gets people clicking your ads, signing up to your list and buying your programs.
With that being said…
Getting clear on your market is actually a pretty straightforward process.
And one I go through in The 15 Minute Client program.
What can be a little more difficult is recognising you need help with this.
Many Coaches think they’re clear on their market, but really aren’t.
An easy way to know is this…
Do you struggle to get the right prospects to:
—> Click on your ads?
—> Sign up to your list?
—> Book appointments from your funnel?
—> Book appointments from your emails?
—> Consistently buy your program?
If so, I can virtually guarantee you’re not as clear as you need to be.
And so maybe a little of The Ol’ Aussie Hermit’s 15 Minute Client program is exactly what you need to remedy this problem?
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>