Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Here’s a question The Aussie Hermit gets asked a lot…
“Hey Aussie Hermit, what’s the best time to send an email?”
And my response is probably not one you’re used to.
Here’s what I say…
The best time to send an email is when it’s entertaining.
Meaning…
It doesn’t matter what time you send an email.
That’s not a question you should be asking your worrying about.
Instead, you should be ‘worrying’ about making whatever email you’re sending one people actually want to read.
Because if you do that…
If you send emails prospects look forward to opening and reading, then it doesn’t really matter what time of day you send it.
They’ll be eager to open and read it whenever it hits their inbox.
And if they’re not awake at the time it hits their inbox?
Well, then they’ll seek it out in the morning when they wake up.
It’s just like when you send emails to friends and family.
Do you worry about what time of day it is?
Not likely.
You just write up the email, hit send, and know they’ll reply because it’s an email from you.
The same will happen with your list if you send entertaining emails.
Point is…
Don’t worry about the time of day you send.
Focus more on sending emails your prospects want to read and you’ll get them opened at whatever time.
With that being said…
If you want to learn how to send emails your prospects look forward to reading each day, that’s exactly what I teach in my 15 Minute Client program.
Inside you learn the simple 15 Minute Email framework for writing emails that:
—> Entertain (without you having to be a great writer, or natural entertainer)…
—> Add huge value (so you can position yourself as “the” expert in your market), and…
—> Pitch your program (without being pushy or salesy).
However, what you’ll probably like most about the email portion of the program, is some very simple tools you can get your emails done very quick.
I’m talking within 15 minutes or so. Sometimes less.
Of course, in the beginning it will take you a bit longer. Usually 30-40 minutes.
But as you get used to the system you get faster and faster.
And that means, if you build your business off one email per day like yours-hermity, you can literally be done with your marketing in the time it takes to boil your first coffee.
A big promise, I know.
Especially if you currently take an age to get your emails done.
But one I feel confident fulfilling on – no matter your writing level – because I’ve helped many Coaches before you do exactly that.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
This past weekend The Aussie Hermit did a workshop to a group of about 100 Coaches.
The title of that workshop?
How to Get Your Market to Tell You What Words Will Make Them Buy
And, the reason I chose this topic is because we Coaches tend to have challenges getting our message right.
We struggle with:
—> Saying the right things in our ads to make people click…
—> Crafting the right lead magnet to get dream clients subscribing…
—> Writing emails that book appointments and more.
And because of that, we struggle for clients.
It’s true, having the right copy is one of the most critical pieces to making your campaigns convert.
But what’s also true is that you don’t have to be good at writing to be a great copywriter.
So much so, you don’t even have to come up with the right words to say – your prospects will just give it to you.
And this is exactly what I told these Coaches this past weekend.
Over the years I’ve been hired to write sales letters, VSL’s, webinars, emails and more (some for very high level Coaches including Bob Proctor, Mike Dillard, Ryan Moran, Grace Lever and more).
And the way I made those campaigns convert was not by staring at a blank piece of paper and magically coming up with “great copy.”
No.
The way The Aussie Hermit created successful campaigns was to research the market extensively before I ever wrote a single word.
For example…
I’d look in forums/groups for what the market was talking about…
I’d research my client’s competitors to see what they were saying in their campaigns…
I’d review my client’s current/paste winning messages and take note…
I’d analyse past reviews, testimonials, surveys, call transcripts and more.
And I did all of this because I knew the key to writing great copy is to let the market tell me – in their own words – exactly what they were struggling with and what they wanted.
Then from there I simply use their own words to reflect back those struggles and desires.
A great example of this is a weight loss ad that I recently wrote for a client.
After doing research I discovered that the market we were speaking to (women between 35-55) didn’t want to look like a “super model.”
They simply wanted “their old body back.”
They wanted to look and feel like they did before they had kids, or when they were in their early 30’s before they put on weight.
I also discovered through my research they were “regular mums” with a full-time schedule who didn’t have time to:
—> Count calories…
—> Bust themselves in the gym, or…
—> Create multiple meals for themselves and their family.
Plus, they also didn’t want to give up their favourite foods.
So you know what I did?
I simply reflected these things back to them in the copy – using their exact words.
Let me give a taste of the beginning of the ad…
====
“30,000+ women have used “The 3-Day Diet” to transform their bodies without sacrificing any of their favourite foods.
These are regular mums with a full-time schedule who don’t have time to:
—> Count calories…
—> Bust themselves in the gym, or…
—> Create multiple meals for themselves and their family.
And yet, they’ve been able to get their “old” body back after years of dieting struggle.”
====
Point is…
I didn’t come up with the copy.
I did the research and found out what the market wanted/didn’t want, then I simply reflected that back to them in the copy using the exact same words they used to describe those wants and needs.
So you can see…
Writing a winning message is actually quite simple when you approach it this way.
You don’t have to be some amazing writer.
You just simply have to do the research beforehand and your market will tell you every word you need to use to make them buy.
With that being said…
This is literally the first thing we do together in my 15 Minute Client program.
Before you set up any landing pages…
Or build your lead magnet…
Or launch your list building campaign…
Or even craft your offer…
I show you how to research your market extensively so that when it comes time to do all those things above, you don’t have to think.
You know exactly what to say in your campaigns to make your prospects opt in to your email list and book appointments with you.
Of course, you also have me by your side to review any copy you put together.
That way, it has the best chance of converting right out of the gate.
Either way…
You build your campaigns on a much more solid foundation where you know you’re giving your prospect exactly what they want.
And because of that, they’ll chase you down.
If that sounds like something you need, then make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>