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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
If you’re a parent, you know how this scene goes…
Your son or daughter asks for something they shouldn’t be having.
You say “no,” and maybe even give a reason why.
They ask again, and again you say “no.”
Then they continue to ask… and ask… and ask… the exact same thing.
They totally ignore your response – like you haven’t said anything – and keep asking until what?
Until you give in.
And let’s be honest, most of the time you do.
At least, I know I do.
Almost every day Indi (my eldest) wants something she can’t have.
Whether it’s an episode of her favourite TV show…
A type of food she shouldn’t be eating…
Or an annoying toy we thought we’d hidden but somehow she managed to find it behind the clothes at the back of mummy’s cupboard.
And when she finds that something she wants, she asks and asks and asks ad infinitum – until she gets it.
She is relentless.
And, as I was handing her another chocolate today against my will, I couldn’t help but think about the lesson in this story. It reminded me a lot about that story in “Think & Grow Rich,” where the young black girl kept asking for “50 cents” until she got it.
And the message across each is that – sometimes the way to get what you want is to simply follow up, and follow up, and follow up relentlessly until you get it.
This may be more true in business than anywhere else.
We all know that most people aren’t ready to buy right away – but will be some day.
And the key to being the Coach they choose to invest in when that day comes is to follow up.
Most Coaches know this, and so they’ll send out an email or 2 per week (sometimes 3) to try and be the one that gets chosen.
But is 1-3 emails per week the best way to follow up?
Well, if you look back at the examples above, I don’t think so.
Here’s why…
Put The Aussie Hermit’s “one email per day” follow up strategy against any other marketing Coach’s “2 per week” strategy and I’ll out earn them every time.
The reason?
Well, it’s simple…
If I’m sending 3x-4x more emails each week it means:
I am adding 3x-4x more value…
I’m educating the market 3x-4x more why they should choose me…
And I’m getting 3x-4x more offers in front of that market to work with me.
It’s just math.
With more emails comes more clients.
With less emails, and less consistent follow up, comes less clients.
More:
In an interview a long time ago Will Smith said:
“The only thing that is distinctly different from me is I’m not afraid to die on a treadmill.
I will not be out-worked, period.
You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all those things you got it on me in nine categories. But if we get on the treadmill together, there are two things:
You’re getting off first, or I’m going to do. It’s really that simple.”
In other words…
The key to success in business – and the key to clients – is actually quite simple…
You just gotta out-work your competition.
The only difference between me and the other Coach in the example above is that I’m relentless with my follow up.
That’s it.
I’m not the greatest copywriter.
I’m not the greatest marketer.
I’m not the greatest salesman.
And I’m not the greatest businessman.
And yet, because I’m relentless – because I outwork others in my market who couldn’t be bothered sending an email each day – I get the bulk of the clients.
Some food for thought going forward.
With that being said…
The Aussie Hermit can’t make you show up each day to send an email.
That’s on you.
You’ve got to want it bad enough to put in the work.
But what I can do, is make sending emails as easy as possible so that when you do implement your relentless follow up strategy, it doesn’t take a lot of time…
And it doesn’t take you killing yourself on the treadmill (so to speak) to make it work.
Enter my 15 Minute Client program.
Inside I show you:
—> Where to get hundreds of emails ideas every week…
—> How to communicate those ideas in an entertaining and valuable way (so they look forward to your daily emails), and…
—> How to get them done in minutes per day (yes, even if it currently takes you an hour or more).
Along with that, you learn how to build your list on autopilot with quality leads.
That way, all you have to do to get clients is send out one daily email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
A few years ago, The Aussie Hermit was critiquing this Coach’s sales letter.
And, in this letter she went into a little bit of her story about how she used to struggle to get personal training clients.
So much so, she resorted to some super (self confessed) cringe-worthy strategies.
One of those cringe-worth strategies?
It’s almost too unbelievable to believe.
Here’s what she did…
She hired an adult banana suit.
She got dressed in said banana suit.
She then proceeded to go down to the local train station each morning to hand out bananas with her business card to try and get clients.
I kid you not.
She literally gave people bananas.
Talk about courage!
And talk about desperation.
When I read that I must admit, I laughed a lot (she told it in a way that was poking fun at herself). But I also felt empathy for her.
You see, The Aussie Hermit know’s exactly what it’s like to be so desperate and so… clueless about client attraction, that you end up trying stuff that, while creative, is bound to fail (sometimes spectacularly).
For example, back in 2013 I lived in London for about 12 months.
And, toward the end of my time there I resorted to some desperate client getting tactics of my own (I’d only landed 1 client in that whole time I was there).
One of those tactics?
I went door knocking.
I literally went from restaurant to restaurant trying to sell my services. Now here’s the kicker…
I was so desperate that I wasn’t even trying to sell coaching – I was trying to sell “mobile websites.” These were apparently the “hot” thing, and a friend of mine said selling them to local businesses was “like shooting fish in a barrel.”
The results?
I didn’t sell one!
For hours and hours, I went from door to door and while I got a few nibbles, I didn’t make one sale.
How depressing.
And it wasn’t long after that that I returned to Australia with a ton of debt, and still no new clients.
So the reason I tell you this is to show you that those who are successful now, were probably pretty clueless at one stage. And that’s OK. Because we learn, we move forward, then we succeed.
So if you’re struggling to get clients and your approach is a little haphazard like The Aussie Hermit was – don’t stress.
It’ll come together for you.
The key is to find 1 strategy – just 1 – to implement that will bring you consistent clients (and preferably one that doesn’t require a banana suit).
All it takes is 1 strategy.
Not 10.
Not 2.
1.
Then you can add more later.
With that being said…
If you ask which strategy I prefer, well, if you’ve been on my list for any length of time you know I like to keep it simple.
Here’s how I help Coaches get more clients…
Step 1) Build your list with quality leads using paid ads…
Step 2) Email that last every day and…
That’s it.
There is no step 3.
It’s that simple.
That’s really all it takes.
That’s the one strategy I’ve now used for years, taught for years, and the one strategy that will work for years to come.
If you want to learn it in detail, well that’s exactly what I teach inside my 15 Minute Client program.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>