Henry Ford once said…

“It is well enough that people of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning.”

Keep in mind, this was said in 1922. Some 99 years ago.

And yet, what he was saying is more relevant today than ever before.

If you’re “awake,” I’m sure you agree.

But if you’re asleep?

Well, all The Aussie Hermit can say is…

If you don’t understand why he would say such a thing, it’s time to do some research.

It’s either that or suffer the consequences of what’s to come over the next few years.

(Tip: Start with “The Creature from Jekyll Island”)

Another old Henry Ford quote that’s more relevant today, particularly in business, is this one:

“Thinking is the hardest work there is, which is probably the reason so few engage in it.”

Case in point:

It’s amazing to The Aussie Hermit how many gurus I see who simply copy their content and programs off other gurus in the industry.

It’s lazy.

It’s devoid of any thinking.

And, also, it’s illegal.

The sad thing is, this doesn’t just happen in the business/marketing industry – it happens across all industries.

People want success so bad that they look for the shortest path to get there – even if that means literally copy/pasting someone else’s path.

Ironically, this actually makes it harder for you to stand out, not easier.

By copying others you simply become a “me too” expert.

And let The Aussie Hermit tell you – “me too” experts never get to the heights of business they dream about.

More:

There are so many “me too” experts these days that they far outweigh the real experts.

This sounds bad.

Maybe even alarming.

But really, it’s a huge opportunity if you’re a real expert.

Because if you’re a real expert with real experience it’s oh so easy for you to stand out.

Just look at The Aussie Hermit’s daily emails.

From what I hear constantly speaking to Coaches on my list, “my emails are like a breath of fresh air.”

And the reason for that is – I’m in an industry of fake “gurus” who all sound the same.

And so by simply dishing out real business advice from real experience and real proven results – I stand out.

It’s that simple.

The downside about becoming a real expert is you have to think.

You have to analyse your methodology.

You have to improve your ability to get results.

You have to consistently put out content.

And you have to constantly read books to stay on top of things.

All of this requires thinking, which is hard work.

But that’s the price you pay for becoming a real expert who earns a real good income.

Of course, you can just skip all of that and try to copy/paste your way to success.

But as mentioned, that probably ain’t going to get you the success you desire.

At least, not for very long anyway.

With that being said…

If you’re a real expert, then that’s exactly who I help in my 15 Minute Client program.

Inside I show you how to demonstrate your expertise within one email you send out each day.

For me, there’s no better methodology to demonstrate that you’re a real expert than to put a piece of content in front of prospects every single day in an email.

That’s something you can’t fake.

Sure, some of the “me too” experts could send an email every day for 30 days or so.
But after that?

That takes being a real expert.

The good news is – sending an email each day doesn’t take as much thinking as what you might expect.

For example…

Inside I share with you my “Never Ending Email Idea Generator.”

This process shows you where to get your email ideas from so you never run out.

And so you always have something entertaining and valuable to say.

Along with that, you learn how to build your list on autopilot with quality leads.

That way, you always have an audience of fresh leads ready to listen and buy what you’re selling.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Before Facebook direct messaging (“DM’ing”) was a thing, there was LinkedIn DM’ing.

And, it was one of the many useless strategies The Aussie Hermit implemented to try and get clients back in the day when I was struggling.

At least, the way I was taught was completely useless.

Here’s how it “worked”:

Step 1) “Connect” with a prospect on LinkedIn…

Step 2) Send a message to introduce myself.

Step 3) Pitch a call to see if there’s a potential JV relationship

Step 4) Don’t talk about potential JV relationship on the phone, instead pitch your services.

That’s right.

The old “bait and switch” strategy.

And yes, it’s one that I was one of the many terrible strategies I was taught by my first business coach.

And, unfortunately, it’s one that I implemented for many months without so much as a nibble of a client.

Funny things is, as I was writing this email I went onto LinkedIn to see if I could find one of these old messages I sent.

Good news for you – I did!

Bad news for me – it’s super cringey.

So let’s all laugh now at a script The Aussie Hermit used to try and get clients with LinkedIn DM’ing:

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Dec 12, 2013 – Initial Reach Out

“My name is Luke and I wanted to reach out to you personally. Your profile caught my eye when I was doing research on LinkedIn for my companies Certification Division because of the fact you’re located in Manchester.

Ian, I’m looking to expand my company into new markets and would really love your opinion on the coaching/consulting market in your region. Especially around your area of expertise as a Marketing Coach.

How do you find the market there? Challenges/frustrations getting clients?

I’m doing all this because when I launch my Elite Entrepreneur Certification Program into new regions I’d like to know that there is a market there for it haha.

Also, because just like me I know your time is incredibly tight, and the fact that I appreciate your valuable advice on these two quick questions I’d love to be a resource for you. So if you tell me a bit more about what you do and your ideal referral, I’ll be able to recommend them straight to you.

My private email is [EMAIL].

Please feel free to send to that directly.

I look forward to hearing from you Ian, and I hope you have a great day.

Cheers,

-Luke”

====

Yes, I really wrote that.

Also, not even a “Hey Ian” at the beginning.

What was I thinking?

Embarrassing.

But wait, there’s more…

====

Dec 24, 2013 – Follow Up Script

“Just following up from last week to make sure you received my message and to see if you’d like to get in contact and support each other in business.

My private email is [EMAIL].

Regards,

-Luke

p.s. have a merry xmas 🙂

p.p.s. here’s a cool article I just came across I thought you might like – [LINK TO ARTICLE]”

====

Talk about cringe.

Also, do you notice the follow up email is on the 24th of December?

Talk about desperate.

What’s sadder, though, is that I actually thought this “bait and switch” strategy would work.

Man, I really was clueless back then.

And that’s the first reason I share this story.

Because if I can make it as a Coach with no idea, then you can, too.

The second reason I share this story is because you shouldn’t bait and switch.

That’s dumb and dishonest.

Also, it will never get you any clients.

People will think they’re talking to you for one reason, then all of a sudden they’re in the middle of your pitch and realise your ulterior motive.

It’s super sleazy.

Don’t do it.

Learn from 2013 Aussie Hermit.

Finally, the third reason I share this story is because whether it’s LinkedIn DM’ing, Facebook DM’ing, Insta DM’ing or some other form of DM’ing…

It’s typically a huge waste of time.

I speak with Coaches every week who try to attract clients by going into Facebook/LinkedIn groups (or some other type of forum), and then private message those prospects to try and get them on the phone.

Almost always this leads to hours – and hours – of wasted time…

—> Commenting/posting in groups for not much response…

—> Having lots of private convos that lead to nowhere, and if they do manage to book an appointment…

—> Lots of sales calls that don’t convert.

Again, it’s a lot of work for little gain.

The other terrible part about DM’ing is that it doesn’t position you as an expert

Sure, the prospect may have seen a couple of posts or comments where you added value in a group, but does that mean they see you as an expert they’re willing to invest $3k+ in?

Doubtful.

And the (lack of) results I’m seeing from Coaches backs this up.

Forget about DM’s.

There are better ways you can spend your time.

An obvious example is sending more emails.

I wish I could go back in time and meet myself back in December of 2013 so I could give that advice.

The first thing I’d do is walk right up to myself and slap me right in the face.

Then I’d slap me again and say, “Stop it! Stop bait and switching you loser!”

After that, I’d grab me by the shoulders (probably crying by this stage), shake violently back and forth and yell…

“All you have to do is build and email your list you idiot!”

And then I’d slap me again for good measure.

Point is…

I wish I had just focused on building my list and emailing my list.

And the reason why is, with this simple strategy you:

—> Attract prospects to you (no chasing them down in groups)…

—> Position yourself as an expert (because each new email demonstrates your knowledge and expertise)…

—> Filter out the dud prospects before you chat (as email allows you to send everyone to an “application” form before your call)…

And for all these reasons (and more) building your list and emailing your list saves you a ton of time.

So much so, I can literally build my whole coaching business off one email per day.

And I do.

But had I just done this back in 2013, I’d be years ahead of where I am now.

And most importantly – I wouldn’t have struggled so much.

(The embarrassing stories do make for good emails, though)

With that being said…

If you’re currently doing DM (or even “organic”) style strategies to get clients – and you’re tired of putting in so much time for so little return – then maybe The Aussie Hermit can help.

I have a program called The 15 Minute Client.

And it shows you how to…

A) Build your list on autopilot with quality leads, and…

B) Email that list each day with value, and an offer to work with you.

Along with that, I help you get clear on your market in the first module. That way, when you write your message (whether for your ad, lead magnet, emails and more) your campaigns actually convert.  

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra