On some days The Aussie Hermit just doesn’t feel like writing.

It doesn’t happen often.

But when it does, I’ll open up a text file of hundreds of emails I sent years ago.

I’ll trawl through that text file.

I’ll pick something out that’s relevant today.

And I’ll send it out.

And there’s nothing wrong with sending out emails you’ve sent before.

In fact, I recommended it.

If only 20% of people (on average) open up your daily email, it means the chance they’ve read that email you’re resending is 1 out 5.

(That’s even if they were on your list from when you first sent it)

And even if they have already read it, who cares?

If the email is entertaining and has a valuable lesson, they’ll welcome the reminder.

At least, I know I do when I’m on a list that sends out a great email I’ve already read.

Of course, you don’t want to resend the same emails once every 3 weeks.

Leave a bit of a gap.

I say about once per 6 to 12 months is a good rule.

Do that and you’ll continue to keep people entertained even with old emails.

Here’s what’s funny about re-sending old emails though…

Often when you look back at what you wrote you’ll cringe a bit.

At least I know I do.

Maybe not a 6 month old email.

But a 6 year old email?

The odds are high.

I would say about 1 out of every 5 emails in that text file is unusable.

Not because it’s not valuable in terms of the lesson taught.

But because of my personality when I first wrote it.

Honestly, some of the emails sound like I’m 18.

A bit too “try hard” or something.

And so I have to extensively edit those emails. To the point where it’d just be faster to write a whole new email.

Ironic.

But the reason why I tell you this is because, if you look back at old emails or content you wrote and cringe, that’s a very good thing.

It means you’ve grown.

Frankly, if I look back and don’t see places I could improve my content, that would be more embarrassing.

Point is…

Don’t be afraid to use old emails.

And also don’t be afraid to update old emails because most likely – they’ll need updating.

Finally, what I should mention about my old emails is this:

Sure, they’re cringey.

Sure, the content could be improved.

And sure, they could be made clearer and more entertaining.
But you know what?

Even with my “try hard” personality – they still got me clients.

Even with my “not perfect” content – they still got me clients.

And even though I wasn’t always 100% clear on my message – they still got me clients.

The same is true for my clients who start sending daily email.

Sure, their emails aren’t perfect.

And sure, they’re still learning how to communicate their message.
But you know what?

They’re still getting clients.

And that says more about what it takes to get clients than anything.

It’s not about being perfect, it’s about taking action.

With that being said…

If you want a simple way to attract more clients then that’s what my 15 Minute Client program is all about.

With just one email per day you’ll get a consistent flow of quality prospects booking into your calendar.

There are no crazy funnels with this approach.

No complex automations.

And no convoluted tech to set up.

Just a simple list building campaign (all on autopilot) and one email per day.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Whenever you have the words “Hitler” or “Nazi” in the subject line of your emails, you can bet it’ll trigger some people.

Even if the content of your email is how much you hate Hitler.

Many will just reply out of anger that you even used his name in your subject line.

For example, this is one of the replies I got after yesterday’s “nazi” entitled email (bad language bleeped out):

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“F***IN ASSHOLE!! WHAT AN ABSOLUTE PIECE OF GARBAGE YOU ARE. I MEAN YOU INTERNET MARKETING LOSERS WOULD USE ANYTHING TO MAKE A QUICK BUCK! WHAT A PATHETIC LOSER YOU ARE!”

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Funny.

My favourite part of this message is the capitalisation of every letter.

You can tell she’s really angry.

(Wouldn’t be surprised if she actually screamed this at the computer while she was typing it out)

But here’s the thing…

It was comments like this that used to bother me.

Particular Facebook ad ones.

(It’s amazing how nasty people can be who you’ve never met)

Because I’d be worried about having offended people.

But do you know what?

It doesn’t affect me at all anymore.

In fact, The Aussie Hermit actually looks forward to these types of messages now.

I’m even grateful when I get one.

And you should be, too.

The reason?

Because they’ve just sent you an entertaining email you can make money from.

Even better, most of the work is done for you.

All you have to do is…

Copy their angry message.

Paste it into an email.

And make a comment about it.

It’s some of the most entertaining (and profitable) emails you’ll ever send.

Of course, you don’t want to go out of your way to offend people just so you can get people writing in.

Just be you.

And if that happens to make someone angry to the point they send you a message, be thankful.

Then take that message and turn it into some of the green stuff.

Just think of it as reparations for their foul language.

With that being said…

If you want to learn more about how to turn negative comments into positive cash flow, then I go into this in more detail in my 15 Minute Client program.

Along with that, you’ll learn where to get hundreds of other winning emails ideas so you always have something to say.

To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra