Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Following is a comment The Aussie Hermit saw on a YouTube video the other day.
And, while I have no idea who it is or what business experience this person has, it provides a great business lesson for us all.
Before you read it, I should probably mention…
This is from a YouTube channel that talks about investing.
And, the guy that runs the YouTube channel has episode titles that are a little “click baity.”
Here are his last 3 episodes:
“A liquidity crisis of epic proportions”
“URGENT CRITICAL MESSAGE For All Investors”
“The Bond Market Signals The Unthinkable!”
Etc.
Anyway, here was the comment:
“I really like your videos, but please don’t click bait this much. It drives traffic in the short run, but you really don’t have to since your content is so good! Please be patient and just keep up the awesome work and you’ll become huge in the long run. I get that the click bait is tempting, but at least for me it’s a huge turn off.”
A lot of wisdom in this quote.
And, one we Coaches should take note of.
Using hypey headlines in our ads or sales letters is tempting.
After all, they get a lot of attention.
But the problem with them is three-fold:
- They typically attract people that are attracted to hype.
These are not the prospects that will put in the work to get the results in your program (AKA: the “skeptics”. Those that have been around the block and know what’s what). They’re the prospects that want results overnight.
They’ve got little patience and little motivation.
Not great if you want to help people make a transformation.
Moreover, these are also the same prospects that want to spend little to get the result you’re promising.
Also not great if you’re trying to run a profitable/successful business. - They don’t work long term.
Hype only lasts a little while because there’s only so many “hype buyers” out there (the skeptics are a much bigger market. Which is another reason why I prefer marketing to them).
Then you have to change to another hypey offer to get the same response.
On and on this cycle goes.
It’s a lot of effort for the problems it causes. - They tell a fake truth.
What do I mean by “fake truth”?
Well, when you make a big, hypey promise you’re often doing it based on your best case study(s).
Sure, your #1 client reached 7-figures in 6 months, but what about the others?
(This is a business example, obviously. But the same applies to other markets)
This is not to say you shouldn’t make a strong promise. Just don’t go overboard.
For example…
The promise of The Aussie Hermit’s 15 Minute Client program is…
“Attract Consistent Clients Sending This Email Every Day”
But the truth is, I could turn it up a notch…
I could say something like…
“Create a 7-Figure Business Sending One 15 Minute Email Every Day”
And I could say it honestly because I’ve had clients earn 7-figures from this daily email system.
But I don’t promise that because that would be going a bit overboard.
It’d be a fake truth.
I’d rather turn down the hype and make it more believable to the skeptics.
That way, I attract a much higher quality client.
Something else to think about…
Often you’ll see gurus promote big, hypey promises in their ads.
For me, this is a big red flag.
It tells me they’re probably not that great at marketing.
The reason being…
It’s very easy to create a hypey promise and get attention.
It’s lazy marketing.
And if they’re using it in their campaigns, they’re probably going to recommend you use it in yours.
I believe the sign of a great marketer is when you can create promises that stand out *without* being hypey.
Promises that may seem “weak” to some, but very appealing to the right (skeptical) market.
This is an incredibly valuable skill indeed.
You get less churn.
Better clients.
Better results.
And more profits, too.
With that being said…
Helping you create offers, headlines, and promises that attract your ideal client is exactly what The Aussie Hermit will help you with inside my 15 Minute Client program.
Specifically, I help you create a strong lead magnet to get prospects to opt into your list.
I help you create a strong email offer to get prospects booked on your calendar.
I help you create a strong program offer to get them signed up at premium prices.
And I do all this without you having to be hypey, or promising a result that feels a little “salesy,.”
To learn if this program is a good fit for you, make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Way back in 2013, The Aussie Hermit had a regular podcast.
Although, it wasn’t an audio podcast.
It was a “Google Hangouts” live video show when Google Hangouts was a thing.
And, I did a 30 minute to 1-hour long episode every week for over a year.
I brought on guests.
I put together shows with my own content.
I spent hours every week promoting it.
And, I had a regular 100 or people watching each episode live.
But do you know how many clients The Aussie Hermit got from it?
A big fat zero.
Sad.
And so like most Coaches who put in a lot of effort for not much return, I stopped.
I gave up and moved on to something else.
But it wasn’t until a few years later when reflecting on my show did I realise why my results were so poor.
And, it’s so embarrassing I suspect that’s the reason I haven’t written about it until now.
So why did The Aussie Hermit’s show fail to bring in any clients?
I didn’t have any call to action!
At no point in the show (whether beginning or middle or end) did I give my watchers a reason to reach out to me.
I didn’t offer a lead magnet.
I didn’t offer a free call.
I didn’t even have a link to my website in the description.
Nothing.
And as a marketing Coach, this is pretty embarrassing.
This is marketing 101.
You always want to have a call to action at the end of EVERY piece of content you create.
Whether a social post.
A Facebook live.
A podcast.
A blog post.
And, of course, an email.
This is how you generate leads, appointments, or sales.
Also, this is how you know if your message is resonating.
Because if you put out a call to action and no one takes you up on it, you know there’s something not right with what you’re saying. You know you need to tweak the offer.
But if you put out content without a call to action, how do you know if it resonated or not?
There’s no feedback.
Sure you could get some “likes” and comments.
But that’s not feedback.
True feedback is when a prospect takes the action you want them to take.
Like opting into your list.
Booking a call.
Or buying your program.
I hazard a guess I probably lost at least 6-figures in sales by not having this simple call to action.
Don’t make the same mistake I did.
Something else to think about…
Clients ask me all the time, “Aussie Hermit, what offer should I have on my website? Should I put my program on there with prices? Or maybe I should offer a free call?”
To that, I say, “no.”
You shouldn’t do any of those things.
In fact, there should be no place to see your program info on your website because you need to put that program in the context of their problem. You need to have a phone call for this. But this is another topic for another day.
What you should do is have ONE call to action on your site. And that call to action should be some type of free offer.
Ie a lead magnet.
And the reason why is, something like 90% of people who visit your site will never come back.
So you’ve got to find a way to capture their email address before they leave.
Otherwise, poof! They’re gone.
The best way to do this, as mentioned, is with a free giveaway as it’s an “easy yes” for them.
Then, once they’re on your list, you can tell them about anything you want.
Your FB group.
Your program.
Your podcast etc.
Bottom line:
Every piece of content should have a call to action.
And that call to action should generally be to opt in to your list.
Further, your website should have one lead magnet offer to make signing up to your list very easy.
You can put that offer all over your website (ie on multiple pages). That’s fine.
But just have that as the only offer/call to action you present.
Then you can direct them wherever you want after that.
With that being said…
If prospects aren’t joining your list, booking calls, or signing up to your programs, it’s almost always an offer problem.
Meaning…
The way you’re positioning/communicating your lead magnet or free call or program offer is not resonating.
They don’t see the value and so they’re not taking the action you want them to take.
Inside The Aussie Hermit’s 15 Minute Client program, I’ll help you fix this.
Specifically, we go to your market first.
Your market will tell us (through research) what words and offers will make them take action.
Then, from there, I show you how to take that research and put it into various frameworks (ie ad framework, lead magnet framework, email framework, offer framework etc) that gets your ideal clients jumping onto your list, booking calls and signing up to your program.
To know if this program is a good fit for you, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>