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LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

Why free traffic is more than expensive than paid

12 Feb 2022
Posted in

A while back The Aussie Hermit read a tweet that said…

“People worried about 5g towers
but don’t question Burger King selling 10
nuggets for $1”

Funny – and true.

And what’s also funny, and true, is that a similar analogy applies to Coaches.

Specifically…

Coaches are worried about the cost of ads, but don’t question the cost it takes for them to get a client with the “free” methods.

Sure free strategies are great.

But just because you don’t hand over physical money, doesn’t mean they don’t cost you money.

For example…

Let’s say you spend 3 hours per day (or 15 hours per week) doing your free methods…

And from those methods you book 5 calls.

And from those 5 calls you get 1 new client.

(Most Coaches don’t get near that, but let’s go with that number anyway)

Well, if your time is worth $200 per hour, it means it cost you $4,000 for that client.

(15hrs of free methods + 5hrs of calls x $200/hr = $4,000)

Now let me ask…

Is a new client currently worth more than $4,000?

If not, you’re at a BIG loss.

Now you might be thinking…

“But Aussie Hermit, I’m not really at a loss because I didn’t hand over any physical money to do the free methods”

And to that I say…

Sure if that’s how you want to justify it to yourself.

But I’ll also say…

Have you heard of “opportunity cost?”

Let me share with you how that works…

You see, with my autopilot list building system, I literally spend a few minutes each week checking my campaigns.

I don’t even touch them. I just log in to make sure they’re still going.

Then from there I just send my list one quick email per day.

That’s my whole marketing strategy.

Then, with all the time I save from not having to do the free methods (15+ hours per week) I’m able to have far more sales conversations.

And because of that, I can close way more clients.

For example…

I have the time to bring in 5-10 new clients per week where someone who uses the free methods doesn’t.

So you’re right – you don’t pay anything to do the free methods.

But you pay big time in the opportunity cost.

Free is an illusion.  

And if you to chase free it’ll cost you far more than if you were to just pay.

With that being said…

If you want a system that allows you to give up all those free methods, get back your time, and close clients the Ol’ Aussie Hermit way – with an autopilot list building strategy and just one daily email…

Then make sure to put yourself on my 15 Minute Client program waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

The Fed’s 29 trillion dollar lie

11 Feb 2022
Posted in

Here’s some news that should be plastered across every major media channel but isn’t…

This week (through a freedom of information request) we got some information about how much money the Fed *actually* gave to banks during the 2008 financial crisis.

And, it’s pretty shocking.

But, before we get there, some context…

Back in 2008, they told us they needed to spend about 787 billion to bail out the banks.

And I don’t know if you remember back then, but a lot of people were calling that totally insane.

Well, as we all know, it went ahead.

But it wasn’t 787 they created out of thin air.

It was, drum roll, please…

29 trillion.

The Aussie Hermit kids you not.

Level Economics Institute did the “freedom of information request” and they discovered between 2008 and 2010 the Fed gave…

Citigroup – 2.5 trillion.

Morgan Stanley – 2 trillion.

Meryl Lynch – 1.9 trillion.

Bank of America – 1.3 trillion.

And there’s more…

They gave billions to the Bank of Scotland, Switzerland, France, Belgium.

3.7 trillion to Japan.

1.4 trillion to the UK.

And 1.3 trillion to Germany.

In other words – they bailed out the whole world.

Now, this brings up many questions.

But for me, 2 of the big ones are…

  1. Where is the mainstream media on this? Why are they not reporting on it? Isn’t this their job? To keep the government in check? Who’s side are they really on?

And…

  1. If that’s how much the Fed spent back then, do you think they’re spending more now, or less?

Let the Aussie Hermit give you an insight into that second question…

(And if you think 29 trillion is outrageous, wait until you read this)

Back in 2019 there was liquidity crisis.

The banks just didn’t have enough cash.

And so in order to solve this problem the Fed started loaning them money.

Initially, they could borrow up to 50 billion but it had to be paid back the next day.

Then, because of demand, that number quickly went up to 150 billion. And, again, it had to be paid back the next day.

Then they started extending how long the banks could pay it back.

First it was 3 days.

Then a week.

Then a couple of weeks.

Then 3 months.

And then it became open as to when they pay it back.

Read that last sentence again.

Then we came into the pandemic.

You want to know how much the Fed started loaning after that?

1 trillion dollars per week.

Yup.

And again, that had a “pay us back when you like” agreement.

But wait – there’s more.

The pandemic started 95 weeks ago now.

And you know what?

They haven’t stopped loaning.

Now, The Aussie Hermit isn’t great at math, but by my tiny hermit brain calculations, that’s about 95 trillion dollars they’ve printed into existence.

And then you add the 29 trillion from the global financial crisis and we’ve got an extremely big problem.

Why am I telling you this?

One, it allows you to get prepared.

I don’t know when this is all going to implode, but when it does, it’s going to make the Great Depression look like a walk in the park.

So now is the time to buy extra food.

Buy protection.

And buy gold.

Of course, this is not financial advice. I’m just a hermit who lives in a hole that reads too many conspiracy theories.

I’m just telling you what I’m doing.

I feel like I can’t not.

More:

Another thing you’ll want to do is create a solid foundation from which you can always get clients.

This seem obvious.

But many of us Coaches don’t have this.

Instead, our foundation is more like “quicksand”.

Meaning…

Our client attraction is haphazard.

We’re constantly chasing clients.

And we’re constantly flip flopping between strategies.

It’s completely unpredictable and uncertain, and not the type of business you want to be running when shit hits the fan.

A solid foundation means you have a big group of prospects you have a strong relationship with.

A group that knows you’re an expert.

And a group that’s interested in your offer.

This is why I build my email list.

And this is why I email every day.

By being consistent with my list building and emailing, I create a strong relationship with my list.  

And if something catastrophic were to happen with my finances, I can always send out some more offers and I know I have people waiting to buy.

That’s safety.

That’s security.

That’s preparing well for what’s to come.

Of course, it takes time to build that type of relationship.

You can’t just wait til the economy crashes then start building and emailing your list.

You’ve got to start today.

As I said – I’m not sure when this will implode.

My guess is mid year.

But it *will* implode.

Question is…

Will you be ready?

With that being said…

Future protecting yourself is not the only reason to build and email your list.

Of course the main reason is that it allows you to get consistent, high paying clients today.

Even better…

These clients are much easier to close because, as mentioned, they already know you’re an expert (because they’ve been reading your emails), and they already have a relationship with you.

Completely different to all those guru funnels that have you talking to cold prospects that are super hard to close, and need a lot do those traditional (salesy) sales tricks to move over the line.

That’s not for me.

If you’re the same, and you want consistent clients, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>