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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

Your Shawkshank redemption

18 Feb 2022
Posted in
If you’ve ever seen The Shawshank Redemption with Morgan Freeman, you’ll remember this scene vividly…

Andy, the main guy, escapes from jail.

And the way he gets out is by crawling through a sewerage pipe that’s full of… well… sh*t.

Even worse, this ain’t no short journey.

The pipe is over 500 yards long.

Talk about desperation.

And, the reason why The Aussie Hermit brings this up is because I was thinking about this scene today and how it’s so relevant to what’s going on in the world…

Specifically…

Everything feels like it’s going to sh*t.

There’s hyper inflation eroding our wealth…

Tyrannical governments taking away our freedoms…

Media platforms banning our speech…

Marxism being taught to our children…

Vaccine passports coming in…

Wars starting back up…

Presidents suffering from dementia…

Etc etc.

It’s scary.

But the truth is, we’re all just like Andy.

Meaning…

Even though we’re crawling through a lot of sh*t right now, there’s light at the end of the tunnel.

This might sound crazy looking at the situation the world is in…

But I firmly believe (based on a lot of research) that the light is coming, and things will turn for the better.

In other words…

Good (and God) will prevail.

But we do have to crawl through a lot of sh*t to get there.

There’s no other way of putting it.

And this is exactly what I tell Coaches who feel like they’ll never be successful.

And who can only see as far as the sh*t all over them.

The Aussie Hermit says…

“Look, becoming a successful Coach requires you to go through a lot of struggle.  

You’re going to implement a lot of things in the beginning that simply won’t work they way you intended.

There’s no other way around that.

That’s business.

But it’s my firm belief (based on helping thousands of Coaches attract clients), that if you stick at it – if you persevere – you will become successful.

There’s simply no way you can’t be – as long as you keep moving forward.

And that’s the truth.”

So if you’re struggling with what’s going in the world or your business, this email was simply to send a bit of hope.

There’s light at the end of your tunnel – it’s only a matter of when.
You just gotta keep moving forward.


-Luke Charlton
The Hermit Hole, Canberra
21/02/2022

P.S. If you want to make your way to the end of that sewerage pipe a little quicker, maybe The Aussie Hermit can help?

I have a program that gets high paying clients beating down your door sending just one email per day.

There’s no complicated funnel to create with this strategy, and many times you don’t even have to get on the phone to sign these clients because they already know they want to work with you.

To find out when spots are open next, make sure to put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

5 useless things that won’t get you clients

16 Feb 2022
Posted in

A while back, The Aussie Hermit had a Coach reach out to me with a problem…

They’ve run a bunch of ads, spent a whole lot of money, and nothing has worked to make their funnel convert.

A very common story.

And so they asked me…

“Luke, what do you think is the problem?
I think it might be the tag line of my program?
Should I create a better tag line?”

I hear stuff like this all the time.

Coaches focus on things that make absolutely no difference to the sale.

I’m not sure who’s teaching this but I’d thought I’d help you out by listing a few things you don’t need to get clients.

Here we go…

  1. A great tag line.

    Seriously, no one cares about your tag line.

    They also don’t care about the name of your program.

    These won’t make or break the sale.

    What will make or break the sale?

    Your program “promise” (AKA: the “result” your program promises).

    In fact, it’s the most important part of your offer because that’s what they’re actually buying!
  2. Business cards.

    Sure they look nice. But should you be spending time on them? No way Jose´!

    Why?

    Because they won’t make or break the sale.

    Forget about them.
  3. Pamphlets.

    Please tell you’re not printing pamphlets??
  4. “Likes.”

    Ever notice how those likes don’t translate into clients?

    Exactly.

    The only thing they’re good for a pumping up your ego.

    Forget about getting more likes.

    And if you’re currently spending money on ads building the “likes” on your page, turn it off right now!

    It’s a huge waste of money.

    And finally, the big one…
  5. A website.

    Yes it’s true – you don’t actually need a traditional website to get clients.

    In fact, a traditional website won’t really attract you any clients at all (unless you get huge traffic to it through SEO).

    I have one – but I don’t use it to attract clients.

    Mainly it’s just a place for prospects to see that I’m real.

    But to be honest, a simple LinkedIn profile can do this.

    Also, I only created my website after I’d already been in business for over 6 years.

    What did I have before that?

    An opt in page and a thank you page.

    That’s it.

    The point is – you don’t need one to get clients.

    But what if you already have one?

    Just leave it there (I’m sure it’s fine how it is – stop worrying about it) and focus instead on a simple client attraction strategy that works.

And that’s it for today.

There are many more but those are the big ones.

Now, speaking of a simple client attraction strategy that works…

If you want to get more clients, but feel like your current way of getting them is pretty useless, then maybe The Aussie Hermit can help?

I have a system that gets you premium clients beating down your door sending just one daily email.

And that’s it.

If that’s the type of simplicity you want, then make make sure to put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>