Often, The Aussie Hermit thinks about what my family would do if I got shot in a drive-by and died…

Or was stabbed to death by bum while walking home one night…

Or had my head lopped off by a ninja.

Now, I don’t live in a place with a high crime rate – I just always imagine my death will be quite dramatic.

Anyway, the point is…

I think about what they’d do if I suddenly died.

Specifically…

How would they survive financially?

Of course, Alana could go back to work.

But I think she’s become quite accustomed to Big Pappa Hermit’s paycheck 😉

And besides…

Going back to work would mean she’d have less time raising Indi and Olive, less time showing them how to avoid ninjas, and they’d have more time being babysat by the Government.

No thanks.

So I think about what I could do now to ensure that doesn’t ever happen…

What type of coaching business could I set up so that it would run virtually on autopilot without me there?

And most importantly…

If something did go wrong with the business – how could I set it up so that it’s very easy to fix?

And, I think I figured it out.

Here’s how I’d do it…

First, I would use paid traffic.

And the reason why is…

Alana wouldn’t have the marketing expertise that is required to make the free traffic methods work (ie write blogs, record podcasts, create social posts etc).

Also, she simply wouldn’t have the time to do the free methods.

Paid traffic when done the way Big Pappa C teaches, needs you to only check your campaign once per week for a few minutes (basically to make sure it’s still on).

Then, after a year or so the ad may need to be changed (of which I’d have a plethora ready to go for her).

This strategy would allow her to run the campaigns a for a decade at least.

Next:

What would I advertise in my ad?

Well, it wouldn’t be a complicated guru funnel that’s for sure.

There are just too many moving pieces in them. If something went wrong, Alana wouldn’t know how to fix it.

So once again I’d keep it simple…

I’d advertise a basic lead magnet to get prospects onto my list.

So basically I’d use a very simple list building strategy to attract my market.

And all that would require is two landing pages (opt in page and thank you page), and a PDF lead magnet delivered by an email system.

From there I’d keep it simple yet again…

All I would do is send everyone down the same 365 email autoresponder.

That’s right.

It would be one long-ass autoresponder…

And they would get one email per day for 365 days.

The reason why is…

With email my marketing doesn’t have to be perfect.

Unlike a guru funnel where you only get one shot at convincing someone to work with you – email you get multiple.

Each day the prospect gets an email is another day you get to explain why your product is better than the rest.

One email you can talk about a client case study.

Another email you can talk about a personal story.

Another email you can talk about terrible guru advice.

Etc etc.

With every new email they get, I convince them more and more until they realise they MUST have my program.

At which stage they’d simply *click* the link at the end of the email to buy.

Some will be ready to buy after just a few days.

Some it may take 120 days or longer.

Either way…

I know that if I’m consistent with my follow up for 365 days I’m going to convert a good portion of those leads into sales.

Finally…

I would make sure I only promote ONE program in my emails.

Why just one program?

Because again, I want to keep it simple.

I don’t want complex funnels and automations and sequences going on that can screw up the gravy train for Alana.

I would be very focused and sell just one core offer to my market.

What would that offer be?

Well, if I’m selling to coaches earning under 6-figures (currently my main market), it would be my program on how to attract high ticket clients…

My “15 Minute Client” program.

The only difference, of course, is that there’d be no coaching (because I’d be dead). It would be a pure info product.

And that’s it.

That’s the system that would bring in consistent sales for my family after my death.

I love it because it’s so simple and it’s virtually impossible to screw up.

And the funny thing is…

This is pretty much how I run my business now (only I don’t have a 365 day autoresponder. I send my emails out manually each day. I prefer it this way for now as I want to sell multiple programs and products).

Now you may love the idea of this simple system so much that you what to set it up right now.  

And to that The Aussie Hermit says…

I love your enthusiasm, but let me tell you why you shouldn’t if you’re earning under 6-figures…

If you’re earning under (or even around 6-figures in many cases) and you can’t scale, it often means you have a marketing message that isn’t resonating.

So when you automate that message, it just means you’re automating a message that doesn’t work.

So what you want to do is follow the strategy above, but instead of creating a long autoresponder – hold off.

Send out your emails manually.

This allows you to know what is and what isn’t working a lot easier based off how people responder (AKA: whether they book into your calendar or not).

From there you keep doing more of what’s working and throw out the rest.

Then once you’re confident in your message (because you’re getting consistent clients) – go ahead and create that long-ass autoresponder.

You can be confident it will convert.

And further…

Now you have an asset that will produce for your family even after a Samurai has impaled you 😉

With that being said…

If you’d like a simple client getting system that…

Allows you to build your list on autopilot (only checking once per week for a few minutes)…

Get high paying prospects applying to work with you from one daily email (and nothing else)…

And allows you to close those premium clients without getting on the phone (just
some simple email back and forth)…

Then maybe my 15 Minute Client program is what you’re after?

If you’re interested, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

The other day Don Jnr. posted a meme on his Instagram.

It was a picture of Biden with a dumbfounded look on his face wearing a pilots hat.

Underneath it said…

“If I was the pilot, would you get on the plane?”

Funny.

And, it also ties in perfectly with a lesson The Aussie Hermit has been wanting to talk about for a while.

Imagine you were a pilot.

You’re flying through the air – 30,000 feet off the ground.

Then, from the back of the plane some random passenger opens the door and starts giving you advice on how to fly.

Do you listen to him?

Of course not.

That would almost certainly kill everyone on board.

Yet, this is the mistake we Coaches often make.

Meaning…

We listen to our prospects’ advice on how to run our business.

One such example of this is “email frequency.”

When Coaches come into The Aussie Hermit’s 15 Minute Client program, the first thing I get them to do is start sending emails every day.

Even Saturday and Sunday.

And low and behold, they start booking more appointments.

However, every now and then I’ll get a client that says…

“Aussie Hermit, I started sending more emails and got a complaint. They say I should send less emails. What do you think?”

I think that’s a very silly way to run your business.

Why would you care what one person thinks when you’re booking 3x-5x more appointments than before?

It’s like the passenger telling the pilot how to fly.

Their opinion is completely irrelevant.

Another example of this is when you see big name experts send out an email to their list that says something like…

“Would you like to hear from me once per week? Twice per week? Three times per week? Or Every day?”

This is really stupid.

Who cares how many times they want to hear from you.

You’ll send as many emails as you like because it’s your list and you make more sales (AKA: help more people) when you do.

And if they don’t like that?

That’s what the unsubscribe button is for.

Another area we Coaches like to let our prospects direct our businesses is with our ads.

As soon as we get one negative comment we freak out. We turn off the ads. Or change them altogether.

Unfortunately, negative comments come with running ads.

Simply delete them, or do what I mentioned the other day in another email – turn them into a reason to opt in to your list (or buy whatever you’re promoting).

Finally…

Probably the biggest area we let prospects direct our business is our prices.

We speak to so many people that can’t afford our coaching and so we reduce our prices until they jump in.

Then we feel like shit.

We barely have enough money to pay for our ads (let alone bills and living expenses).

Plus, this attracts a lot of people in our programs that simply don’t get results because they’re not invested.

If this resonates, then I can tell you this now…

After working with thousands of Coaches, the problem is rarely that the market can’t afford your program.

It’s that you haven’t communicated the value of that program effectively.

Communicate the value and you’ll get more people investing a higher amount.

Bottom line:

Don’t let prospects fly your plane.

Otherwise, they’ll navigate you right into the side of a mountain.

With that being said…

There is one place you should listen to your prospects and that’s when they’re telling you their fears, frustrations, desires and challenges as it relates to the area you’re helping them with.

These are called “psychographics.”

And it’s these psychographics that you use to create profitable marketing campaigns.

For example…

A frustration many Coaches have is “spending a ton of time in Facebook groups for no results.” And so if I speak to that – if a write an email saying – “hey, are you frustrated with spending too much time in Facebook groups?” – well, that will get them to pay attention.

Further, if I provide a solution – if I say something like, “don’t worry, I’ve got a solution where you can get clients without ever having to spend one more minute in a Facebook group” – that becomes very appealing.

This makes them want to hear more.

Point is…

Psychographics are what you want to research to create marketing campaigns that resonate.

And it’s inside The Aussie Hermit’s 15 Minute Client program where I show you how to learn your dream client’s psychographics right from the comfort of your computer.

Specifically, I share with you my “Research Rolodex” that I’ve used for all the multimillion dollar campaigns I’ve written copy for.

Along with that, I show you:

—> How to craft a high ticket offer your market will happily invest in…

—> How to build your list with quality leads using paid ads…

—> How to send that list one email per day that gets regular appointments, and…

—> How to close those *pre-sold* prospects without being salesy.

If that sounds like a system you’re after, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra