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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Yesterday, I had a conversation with a woman who wanted to hire The Aussie Hermit to run her ads.
And, what was different about this conversation was that this woman runs a not-for-profit.
(A not-for-profit that helps children who have been trafficked).
The reason this conversation was different was because I usually run ads for Coaches, Course Creators, and sometimes eCommerce stores.
Never have I run ads for a 301c.
However, I took the call with her because I was confident I could help
Why was I so confident?
Because whether you’re a Coach, eCommerce store or not-for-profit – marketing is marketing and selling is selling.
It’s all the same.
There is a problem in the market.
You have a solution to that problem.
You use marketing/selling to connect that solution to that problem.
Further, the ad campaigns are the same, too.
We have a “dream customer” we need to get clear on that would be most willing/able to give a donation (for you this would be a “dream client” that’s most willing/able to buy your program)…
We have a goal for the campaign i.e. more donations (for you that would typically be an “opt in”).
We have to provide a great offer to get those donations (for you that would typically be a great lead magnet offer).
And we have to write copy that resonates with our dream customer so they take us up on our offer.
It’s all the same.
Something else to think about…
Part way through our conversation I asked her about her “offer.”
(I.e. what offer are you going to use to get people to give a donation).
She hadn’t thought about it.
And, it’s a hard question because…
How do you get someone to give you money when they don’t really get anything in return other than self-satisfaction?
It’s not like they get a product. It’s a donation.
So The Aussie Hermit suggested this…
“Sell a result.”
Specifically, I told her…
If you want to get people eagerly donating to you, tell them that they’re buying some type of result.
For example, tell them in the ad something like… “If you donate $20, you’ll give shelter for a week to a trafficked child. If you donate $50 you’ll give them food for a week. If you donate $100 you’ll save a child from being trafficked” etc.
Point is…
Let them know that when they give you their money, it’s going to produce a *tangible result.*
And you know what?
This is exactly what The Aussie teaches Coaches in my program when they package their offer.
You want to sell a result because that’s what your prospect is buying.
They don’t want your 12 sessions.
They don’t want your group coaching program.
What they want is “more clients” or a “dream body” or a “connected marriage” etc.
The better the result, the more you can charge, the more prospects will be eager to work with you.
So you see again…
Whether it’s a 301c or coaching business – marketing and selling are all the same.
The same principles apply across the board.
And that’s exactly how I can get results no matter what type of business seeks my help.
I know the principles.
I simply apply those principles to each client individually for the campaigns.
You can, too.
It’s not hard.
It just takes discovering what they are and applying them to your own business.
With that being said…
My 15 Minute Client system is built on a foundation of solid marketing and selling principles.
It all begins with understanding/researching your dream client inside and out.
Then crafting a strong offer they’d love to give you a lot of money for.
Then creating a marketing system that builds your list with paid ads…
And a selling system that turns that list into clients sending one email per day.
If you know you need these foundational principles in your business, make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
The Aussie Hermit is moving.
That’s right.
I’ve just sold up in Canberra and am moving up north to Byron Bay.
Much warmer weather.
Much more relaxed lifestyle.
And, much more conspiracy-minded folk like myself.
(Can’t wait to finally speak to people who can see that Joe Biden is not really Joe Biden – if you know what I mean?)
The downside about moving is, well, moving.
You don’t realise how much crap you have until you move house.
It’s ridiculous.
I found an old mouthguard container the other day that I kept from when I was 12.
Why?
No idea.
Point is…
We’ve got crap like that all over the place.
But, anyway. Here we are. 100+ boxes later and almost finished packing.
And the reason I bring this up is because it would have been very hard for me to do this move (ie to help Alana with packing/minding the kids etc) if I didn’t have a waitlist.
It has helped immensely.
Here’s what I mean…
If you’ve been reading my emails you would know that I almost always promote a “waitlist” at the end of each one.
This is done for various reasons.
But one of the main ones is “time management.”
You see, before coming up with my waitlist system, I just used to promote a call that went straight to my calendar.
But the problem with that approach is – you’ve got to have availability every week.
Otherwise, if they book too far out the show up rate declines.
So if I still used that system, I’d have to keep spots open while I’m trying to move/pack/travel.
It would have been a nightmare doing calls while all of that was going on.
So the solution is to have a waitlist.
The beauty of a waitlist is that you get to invite people to book in your calendar whenever *you* are ready to take calls.
Moving house?
Going on holiday?
Need to put a course together?
It’s all good. You’ve got a waitlist.
Simply don’t invite them to book in your calendar until you’re ready.
This is one of the hidden benefits of having your own waitlist.
You get to manage your sales calls in a much more efficient way.
You can do all your calls one week out of the month if you want.
This is what a lot of my clients do.
And that enables you to put together other programs, courses, workshops, books etc the 3 weeks of the month.
In other words…
You can get more stuff done because you’re “batching” your calls together.
Of course, there are many other benefits to the waitlist that are super powerful.
For example…
- It positions as an expert…
- Has clients literally lining up to work with you…
- Allows you to launch a new program or course with guaranteed clients…
- Gives you the ability to use urgency/scarcity without burning out your list…
To name a few.
But the time management one is definitely near the top of The Aussie Hermit’s list.
It gives me the power to organise my time the way I want it organised.
Not the way my prospect wants it organised.
With that being said…
Inside The 15 Minute Client program, I have dedicated a whole module to help you set up my unique waitlist sales system.
You’ll learn…
—> How to set up your waitlist pages using my done-for-you templates…
—> Proven email scripts that gets your waitlist to eagerly apply to work with you…
—> What questions to ask in your application process to spot a “red flag” prospect before you waste time with me…
Plus much more including…
—> My sales call framework for closing them into your high ticket program without being salesy.
Plus, of course, I show you how to get prospects onto your waitlist by sending a simple email every day.
(That’s module 4)
If that sounds like a system you want in your business, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>