Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Each morning The Aussie Hermit walks with Olive, my 18 month old, to Sfoglia.
It’s an Italian coffee shop near my place.
And, up until a few weeks ago I would carry her.
But now that she somewhat follows me, I let her walk.
The only problem is…
Every 5 metres she stops and gets distracted by some dirty piece of trash.
Usually, it’s some type of bottle top. But she also loves old coffee cups…
Potato chip packets…
And her favourite…
Cigarette butts.
I don’t know what it is about cigarette butts, but every time I turn around there’s either one in her hand or mouth.
😐
So the good news is – she gets to move around more.
The bad news is, she eats cigarette butts and a trip that used to take me 3 minutes now takes me about 15 each way.
Or in other words… it’s at least 10x longer.
So anyway…
As I was observing Olive trying to stick yet another cigarette butt in her mouth this morning, I had to laugh.
The reason?
Because I realised a lot of Coaches (including yours truly many years ago) behave the same way.
Here’s what I mean…
As Coaches, we have a destination we want to get to.
Typically, this is a number of clients per month or a monthly revenue goal.
And we know that in order to get to that destination we simply have to remain focused and put one foot in front of the other.
(AKA: focus on the marketing fundamentals)
It’s a simple task, but one we make oh so very hard.
Here’s how the story typically goes…
In the beginning, we walk toward our destination.
We get clear on our ideal client.
We craft our offer.
We start to build our list.
Things are going in the right direction.
But then as we’re walking we get distracted by the latest bright shiny guru funnel that’s popped out in front of us.
Our momentum stops.
And then after “fart arsing” around for a few months trying to make it work, we realise…
“This shiny marketing tactic is totally useless!”
And that’s when we get back on the path to our destination, we start doing the fundamentals again, we finally start moving forward and…
“Oh my god what’s what!?”
“It’s beautiful!”
“That’s the sparkliest book funnel I’ve ever seen!” the Coach says to themselves.
“Yes, let me try this! This is amazing!”
And off they go down another path, once again killing their momentum.
And on it goes…
What should have been a 3 month trip takes 10x longer.
I know this story so well because I lived it for many years.
And I see it happen with so many Coaches every day.
They’re constantly getting distracted by all the “trash” along their path to success.
The bright shiny stuff does seem cool at first…
But most often it doesn’t actually move you forward.
In fact…
It often slows you down for months… or years!
Here’s the truth:
If all you want is clients or course sales, then you DON’T need a complex funnel.
With a complex funnel there are so many variables you have to get right for it to make work.
For example…
Often you have multiple offers in there and deadlines and up sells and complex email sequences and they ALL have to be working to make the whole funnel convert.
This just bogs you down for months on end trying to get it all in sync.
So I say screw the bright shiny trash.
Find something you know that’s simple and that has worked for many Coaches before you.
That way, if it doesn’t convert you know the problem has something to do with your marketing message/offer (as opposed to the funnel).
This is what got me back onto email back in 2015.
You see, I had always known the prospects on my list were my warmest “low hanging fruit” market.
(AKA: the easiest of any strategy or funnel to turn into clients)
But I got distracted by Gary Guru’s bright shiny funnel, and stop building or emailing my list.
But it was when I got back to simplifying my business – to building my list and emailing my list – did getting clients become easy.
Getting clients is not hard when you focus on simplicity.
Yes, “building and emailing” your list isn’t as exciting as Gary Guru’s latest wackydoo funnel.
I get that.
But there are WAY less moving pieces to it, and therefore, WAY less ways for you to screw it up.
This is how I’ve been helping Coaches get great results for years.
I show them how to build their list (on autopilot) with qualified leads, then send that list one simple, 15 minute email each day with an offer to work with them.
And that’s it.
That’s the whole strategy.
As I said, getting clients is pretty simple when you remove the variables.
You’ve just got to decide if simplicity is what you want.
With that being said…
If you’re tired of sticking cigarette butts in your mouth, maybe you’d like to try my simple 15 minute daily email system?
If so, I have a “first come first served” waitlist.
To be the next person in line, simply click this link here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
A couple of days ago, Facebook had the biggest one day loss of any company in history.
240 billion wiped out in just a few hours.
The reason?
They lost users for the first time (a lot of users) plus ad revenue was down.
Apparently, there are less advertisers because of Apple’s iOS update. Facebook is saying businesses can’t track as well anymore so they’re leaving the platform.
(Personally, The Aussie Hermit thinks this is just Facebook coming up with an excuse and the real reason has more to do with their censorship plus the economy going down the tube as I mentioned a couple of days ago. But I digress)
Let’s pretend for a moment that is the problem.
Let’s pretend these advertisers are leaving because FB is not tracking the correct leads or appointments or sales.
Do you know what The Aussie Hermit says to that?
You’re doing it wrong.
Here’s why:
Facebook has *always* been inaccurate.
The pixel (or API if that’s what you use) has never given 100% correct leads/appointments/sales.
In fact, it’s typically anywhere from 10%-50% off.
So if these businesses can’t run ads because of iOS, it just tells me they had no idea what they were doing to begin with.
Want to know how much impact Apple’s iOS update had on the ad campaigns I run for my clients?
Zero.
That’s right. Zero.
And the reason why is…
I don’t manage the campaigns based on the data inside the Facebook ads manager.
That’s a great way to pour your money down the drain.
Instead, I get the data where it is 100% accurate and I put it in a spreadsheet each day.
Here’s the process:
Step 1: Open a Google Sheet.
Step 2: Have a column for each of your core numbers you want to track for a particular campaign (ie spend, clicks, opt ins, cost per opt in etc).
Step 3: Have a row for each day of the month
Step 4: *Manually* fill in that data each day with 100% accurate numbers!
Meaning…
Go into Facebook each day and grab the spend/clicks as that’s the only data in FB that’s 100% accurate.
Then go to your email autoresponder and count the number of opt ins.
Then go into your calendar system and count the appointments.
Then go to Stripe or PayPal or your CRM and count the sales.
Etc.
This is the only way to get 100% accurate data when you’re running ads.
And if you’re spending money on ads this is what you *must* do.
It’s non-negotiable.
Otherwise, you’ll almost certainly end up turning off campaigns that are profitable or scaling campaigns that are unprofitable.
This is what I do for my clients (or what my VA does) to ensure we continue to run very successful campaigns even when Apple or other tech campaigns decide to change the rules.
With that being said…
Inside The Aussie Hermit’s 15 Minute Client program, I show you how to launch and manage a very profitable ad campaign.
And the best part is, it’s very simple.
I don’t show you how to run a webinar campaign.
I don’t show you how to run a low ticket funnel.
And I don’t show you how to run bot sequences, 5 day challenges or Facebook group funnel.
Instead, I show you how to create a quick lead magnet that attracts quality leads on autopilot for months (and sometimes years) without barely touching it.
And I keep it this simple because that’s all you need.
I have run ads to all those other funnels mentioned above (and been very successful at it), but you don’t need them.
Also, I just use a lead magnet for my own campaigns now as well.
So once we have your simple ad campaign building your list, then all you do to convert those subscribers is send one email per day.
That’s it.
And, of course, I share with you my methodology for doing that as well.
From where to get content to how to write subject lines to how to get them done in less than 15 minutes.
It’s all in there plus much more.
To get added to the waitlist, click here now>>>
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>