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LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

3 ways to be a content leader

03 Feb 2022
Posted in

“Deep down in my stomach, with every inch of me, I pure straight HATE you.

But God dammit, do I respect you.”

-Wes Mantooth, Anchorman

This is one of the scenes that ha stuck in the mind of The Aussie Hermit from the movie Anchorman.

Not just because it’s funny.

But because I think the biggest compliment you can get is from someone who hates or disagrees with you.

After all, it takes a very big person to admit you’re awesome when they dislike you.

Every now and then The Aussie Hermit receives emails like this.

I’ll get people writing in saying how great my content is, but because of our political differences, they just can’t be on my list anymore.

For example…

A few days ago, I sent out an email about how the Biden Administration is failing, and I got this reply…

“Your repeated political jabs have made me realize that while you may have valuable content, I am not interested. I’m unsubscibing.”

Gotta have respect for that (even though I think it’s not the wisest decision to give up advice that’s helpful simply because you don’t agree on politics).

And, it’s these types of comments we Coaches should aspire to accumulate.

Of course, I don’t mean to say you should go out of your way to get people to hate or disagree with you.

I mean that you should be so incredible at what you do, that even those who don’t like you can’t deny how incredible you are – and will write in telling you so.

How do you achieve this?

Well, let The Aussie Hermit rattle off a few ideas for you…

  1. Be different.

    It goes without saying – if you want to get massive respect, then your content should be new, unique, fresh and different.

    This requires that you’re continually learning and researching your topic.

    It requires that you’re constantly testing and tweaking your methods with clients.

    And it requires that you take those learnings and it explaining them to your audience in a way that’s different to your competitors.

    In a way that’s simpler than your competitors.

    I see a lot of Coaches just regurgitate stuff they’ve heard word-for-word from other experts in their industry.

    This is a great way to have your advice go unnoticed (and have lacklustre campaign results).

    Creating different content is a simple thing.

    Simple, but not easy.

    It takes time, effort and consistency.

    For years The Aussie Hermit toiled away learning my craft. Learning from mentors. Reading lots of books. And, of course, applying what I’d learned.

    And now when I speak it naturally comes out as new/unique/fresh/different because I’m pulling from thousands of hours of experience.

    Does that mean you need thousands of hours of experience before you publish great content?

    Of course, not.

    But you do need to put in the work over a long period of time.

    This leads me to…
  2. Be relentless.

    If you want to be a content leader you have to show up. Every day.

    No days off.

    Sure it’s great if you send 2-3 emails per week with great content. But what will your market think when you send them 365 emails every year, year after year with great content?

    They’ll have no choice but to see you as an industry leader.

    Even the haters.

    It’s just math.

    Finally…
  3. Be relevant.

    Every piece of content you create should be relevant to your market.

    Sounds obvious.

    But we Coaches often send content that doesn’t resonate with what our prospect is looking for.

    How do you know what they’re looking for?

    Easy…

    Just ask them.

    Do research.

    Get on the phone with them.

    Get in forums they frequent.

    Run surveys etc.

    Ask them things like:

    “What’s your #1 challenge right now?”

    “What are your top 3 daily frustrations?”

    “If you had a magic wand, what would you wish could be different?”

    “What are your biggest questions about INSERT YOUR TOPIC?”


    Etc.

    All their answers will tell you exactly what content they want to consume.

    From there you simply give it to them.

These are just a few ideas that if you implement will help you become a content leader in your industry.

Of course, it won’t happen overnight.

(No “big name” became huge from one piece of content)

But if you apply them diligently, over time it will happen.

With that being said…

The interesting thing about these 3 principles is that you automatically apply them when you implement The Aussie Hermit’s 15 Minute Client system:

  1. I show you how to come up with hundreds of unique and different email ideas based on your experience…
  2. You relentlessly send these emails every day (even Saturday and Sunday), and…
  3. My research methods ensure every email you send resonates with your target market so you get a consistent flow of clients.

If you want to be a content (and client-acquisition) leader in your industry, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Silver Slayer’s guide to never-ending email content

02 Feb 2022
Posted in
“Silver Slayer” is a name you’ve probably never heard of.

He’s a guy who runs a YouTube channel.

He has 53,000 subscribers.

And his topic of choice?

Silver, of course.

He doesn’t talk gold.

He doesn’t talk stocks.

He doesn’t talk real estate.

Just silver.

Silver news.

Silver market analysis

Where to buy good silver etc.

It’s nothin’ but silver.

And what’s even crazier is – he puts out a video every. single. day.

And that video goes for about 20-30 minutes.

20-30 minutes… about silver!

How the heck can someone produce so much content about silver?

It doesn’t matter.

What matters is…

If this guy can produce that much content every single day about silver – an inanimate object – then you can send out one 300-500 word email about your topic.

One of the biggest objections The Aussie Hermit gets when I tell Coaches, “all you need to do to get consistent clients is send one daily email” is…

“Where am I going to get enough content for an email every day!?”

Again, if some guy on YouTube can put out 20-30 minutes of content every day about silver (which is equivalent to 2,000-4,000 words), then you can do a short email about your topic that has far more things to talk about.

For example, how many different benefits does your program have?

If you had a long enough brainstorm I’m sure you could come with at least 100.

Well, each of those benefits could be its own email (or multiple emails if you know the ways of The Aussie Hermit).

And how many benefits does silver have to an investor?

Like 2?

(It preserves wealth and gains wealth if you buy it when it’s undervalued).

Point is…

There are way more benefits that are produced with your service and, therefore, way more emails you could write.

Another thing to think about…

Silver Slayer is always talking about new things he’s learning about silver and its up and down movements in the market.

This is a great source of new content – and means he’ll always have something to say.

At least until he stops researching or dies.

Personally, The Aussie Hermit is continually learning about marketing and selling.

It’s my passion.

And because of that, I always have something new to say.  

I always have new content to send you.

The same will happen for you, too.

You’ll never run out.

As long as you’re continually researching your topic/learning new things, you’ll always have an email to write.

With that being said…

Brainstorming “benefits” is just one way I show you how to come up with email ideas inside The 15 Minute Client program.

In total there are 21 different places I show you where to get email content from. And when you combine all these methods it means you can come up with hundreds of email ideas very quickly.

Along with that, I also show you…

—> How to craft intriguing subject lines that get opens…

—> How to get your emails done in less than 15 minutes without writing a word…

—> How to edit your emails using some super sweet copywriting tools and techniques…

—> How to end your emails with a strong offer that gets prospects wanting to join your program.

Plus much more including…

—> How to build your list with quality leads using paid ads.

If you’d like to get high paying clients sending one email per day, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com


-Luke Charlton
The Hermit Hole, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>