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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
A few days ago, there was a segment on NBC where the host was interviewing 9 “ordinary” Americans.
And all 9 were on the screen in some type of Zoom chat.
One of the questions she asks them was…
“Ok, so we’ve been living under the Biden administration for 1 year.
Who thinks we’re better off now than what we were 12 months ago?”
Silence.
“What, nobody?!” She exclaims in shock.
More silence and head shaking.
Funny.
But also quite sad.
This is how disconnected the media are from real people.
But what I found most interesting about this interview is that you never got these reactions when Obama was President even though Obama had basically the same policies as Joe.
Or more accurate…
Joe has the same policies as Obama.
And let’s be honest…
We all know Obama is sitting in his basement talking to Biden through an earpiece.
(Even Jen Psaki had a bit of a Freudian slip the other day and said “I love working for President Oba… Biden. President Biden”)
Point is…
It’s the same agenda all over again – with the same results.
So why are wayyy more people unhappy now, where they weren’t when Obama was President?
One word…
Trump.
Or, more specifically, *contrast.*
Let the Aussie Hermit explain…
When Trump came in he kind of screwed the globalists’ plans by taking an “America first” approach.
He closed the borders…
Helped America become energy independent…
Had strong foreign policies…
Got out of wars…
Created peace agreements…
Had record low employment…
And, of course, made the economy much stronger.
(The Aussie Hermit hasn’t even mentioned all the conspiracy theory stuff either – like securing the elections, taking down the Federal Reserve, and exposing the deep state. But that’s another email on another day)
In others words, he did everything the opposite of Obama.
This woke a lot of people up.
But most importantly…
It exposed Biden when he came in. Because as we know, he has done the opposite of Trump.
And this contrast makes it very obvious his policies (AKA: Obama’s policies) may not be best for America.
No more energy independence.
Russia/China wars on the horizon.
Record inflation.
Weak foreign leadership.
Open borders.
Failing economy.
Etc etc.
This makes for a very unhappy country.
And just through the simple power of contrast, Trump has managed to bring millions of more people onto his side.
In fact…
Multiple polls from the dodgy lame stream media say if there was an election now Trump would win.
(The Aussie Hermit should say win “again” as we all know he won the first time. But I digress)
Think about that.
One uber-simple persuasion technique has the power to influence millions.
And this is why “contrast” is my favourite way to persuade in emails, webinars, sales letters and any copy I create.
Just a few days ago I wrote an email called, “scriptwriting persuasion secrets.”
And in that email, I used contrast to make my point.
Here’s what The Aussie Hermit said…
=====
You want to use words that create a visual picture in your prospect’s mind because that will more readily persuade him or her.
Or another way of saying that is, you need to use more “verbs.”
Let me show you how it works…
Imagine in an email you’re telling a story about how hungry you were one day.
Well, the first way you could tell that story is like so…
“I woke up that morning incredibly hungry. So I immediately went down stairs and made myself a bowl of cereal”.
That’s one way.
Then the second way could be…
“The alarm clock rings at the side of my bed. From under the covers I reach out and start slapping around to turn off the annoying drone.
I open my eyes.
Immediately my stomach lets out a loud, contorted grumble.
“Oh my god. I need food.” I say in an urgent, croaky voice.
I sling the covers back and roll out of bed. I slide on my slippers and race down stairs…”
Etc.
Notice the difference?
Notice how the second example is more visual?
Notice how it uses more verbs?
Also notice how it’s more emotional?
This is exactly the type of language you want to use when persuading someone.
You *want* to drum up emotion because buying is mostly an emotional decision.
Using verbs is a great way to do this when story telling.
======
So you see what I did there?
I used 2 examples and compared them against each other.
The first example had no verbs in it.
The second example had a lot.
And so by *contrasting* I was able to make my point more powerfully.
It is such a simple technique but it is so incredibly powerful when used.
And the best part is – your prospects won’t even know you’re using it on them.
But what they will know is by the end of your comparison they’ll agree with your point of view.
And that’s exactly what you want when you’re selling your method of coaching.
You want your prospects to agree that your way is the best way to get results. Because it’s not until they agree will they invest.
With that being said…
There are many more simple persuasion techniques I teach inside The 15 Minute Client program.
These enable any Coach – even those new to copywriting – to create effective emails very quickly.
What you’ll like most about these techniques is that they’re not overwhelming.
I don’t give you hundreds to go through and put into your emails.
Instead, they’ll just come out naturally as you follow my email system.
They’re “inbuilt” into the framework if that makes sense.
Anywho…
If you’d like to get clients sending one email per day, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
The Aussie Hermit is in the middle of writing my second book.
What, you didn’t know I had written another book?
Don’t worry, it’s not for sale.
It was based on a LinkedIn Strategy that worked great years ago but doesn’t anymore because they changed their platform. But that’s another story for another day.
Yes, it’s true.
I’m writing my next book.
And, unlike the LinkedIn strategy, this one will last for decades to come.
It’s based on my 15 Minute client system, of course.
The book will be called “The 15 Minute Client.”
And the subhead will be…
“How to Get High Paying Clients Sending Just One Email Per Day.”
Although, I’m second-guessing this title.
The reason?
I’ve come up with another option based on one of Gary Bencivenga’s (universally acknowledged as the world’s greatest living copywriter), winning sales letter headlines.
Here it is…
“How to Get a Lot of Clients SLOWLY”
(Gary’s headline was… “How to Get Rich Slowly,” as an FYI)
Now, if you look at these two titles…
“The 15 Minute Client” vs “How to Get a Lot of Clients SLOWLY,” you probably think I’m crazy for even contemplating this second option.
After all…
Getting clients in 15 minutes sounds way easier/faster than the second title.
And that’s the point…
I know the first is more attractive and so will pull in more leads for me.
But more leads ≠ more quality.
The Aussie Hermit is all about getting quality leads as well.
And I know the second may not sell as many books, but the quality will be far higher.
The reason?
Because the second speaks to a more skeptical Coach.
One that’s been around the block.
One that’s invested in many programs.
And one that, therefore, understands it takes time and money to build up a large client load.
In other words…
It’s a SLOW process.
Only the newbies think getting clients is quick/easy/cheap.
So by going with the second headline I’ll attract a Coach who gets better results plus is willing to invest more.
This is exactly why Gary used “How to Get Rich Slowly” with his sales letter.
(And why that sales letter crushed it)
He was speaking to the skeptical (or more educated) part of the market that knew getting rich takes time.
Too often we Coaches want to create headlines that make getting results with our system seem fast/simple/easy/cheap.
But often that very message attracts us the wrong crowd.
Those not looking to invest.
Those not looking to put in the work.
And those who complain when they don’t see results overnight.
Honestly, I’ll probably leave the title as The 15 Minute Client.
The reason being, I know it’s an offer that converts, and it lines up with the name of my program.
But The Aussie Hermit tells you…
I’m very very tempted to change it to the second.
With that being said…
If you want more and better quality clients, that’s exactly what I can help you with.
As you’ve just seen, a few small tweaks to the wording of your headlines and offers can greatly change the quality of clients you attract.
This is something I’ve had thousands of hours of experience doing with and for clients.
Whether that’s in my coaching programs, or the ad campaigns I run for some of them, I’ve spent a lot of time tweaking and adjusting their copy so that it converts online.
So much so, my personal copy has been responsible for 50M+ in coaching sales for clients (and that’s across many different markets, too).
If you’d like to get help attracting quality clients online, them make sure to put your name on The 15 Minute Client waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>