Yesterday, I was listening to a course on "content creation."

And overall it’s a great program.

I learned a lot of tips on how to create a lot more content in a lot less time.

However, there was one point where the expert of this program was speaking about "consumption."

Specifically, he was saying how the key to getting your clients better results is making your course easier to consume.

And that’s why you want to put your program in a "mobile app."

Because with a mobile app, it allows your prospect to access your content a lot easier than them logging into your course portal from their desktop (or even their phone).

Then he went on to say whenever he puts his programs in a mobile app, the consumption always goes way up and more people finish the course.

So maybe he’s got a point, right?

Well, not so fast…

Because "consumption" is not the goal we’re going for here.

"Results" are.

So bragging about how many of your clients finished your course is like bragging about how many "Facebook likes" you have.

It’s totally irrelevant.

What’s more important is - how many of those likes turned into clients?

And it’s the same with consumption…

How many of those people who consumed your content actually went and got results?

And that’s why I think consumption doesn’t really tell us anything.

It’s a "vanity" metric.

Just because they consume your course, doesn’t mean they got results.

And I would go so far as to argue that a high consumption rate doesn’t mean a high "result rate."

The reason why is, to get results, your prospect still has to take massive action - whether it’s weight loss, relationships, business or any other market.

And having a mobile app is not going to help them with that at all.

They have to get off their a$$ and do the work.

So how do you get your client get great results?

Well, there are many things you can do, but I want to talk about 2 of the big ones…

1. You need to attract someone with an urgent problem.
   
   Just yesterday I was helping a relationship expert Coach.
   
   And, she couldn’t figure out why her funnel wasn’t converting. So I took a look and instantly I could see the problem - she wasn’t marketing to an urgent problem.
   
   Her lead magnet was called something along the lines of, "how to solve an argument with your husband."
   
   Is this a problem in relationships? Sure.
   
   But is it a really urgent/painful problem? Not really.
   
   The funny thing was, this was actually getting her opt ins.
   
   But it was getting her people that weren’t in that much pain with their relationship, and so they weren’t booking calls.
   
   So I told her, "you need to pick a more urgent problem." An example I gave her was "how to stop your divorce."
   
   Notice how if I created a lead magnet that showed people how to stop their impending divorce, it would attract a prospect with a much more urgent problem?
   
   And here’s the thing…
   
   When you do that, they’re going get on calls with you, they’re going spend more money with you - and they’re going to take action to get results!
   
   Next:
   
2. The second thing you can do is charge higher prices.
   
   Have you ever noticed how someone who invests in a high ticket service, almost always gets much better results than someone who invests in a low ticket service?
   
   Well, the reason why is simple...
   
   The more you charge, the more skin they have in the game, the more they complete AND take action in your program.

So you can see...

If you do just those 2 things, you don’t need no frikken mobile app.

Your prospect will happily set aside the time to go through your program because they’ve got a big urgent problem they need solved, and also - they’ve invested a whole lot of money to get that problem solved.

With that being said…

Marketing to a clear, urgent problem is without doubt, the most important thing you need to do as a Coach if you want high-paying clients.

Problem is - 90% of Coaches I see aren’t doing it, and that’s why they struggle.

That’s the bad news.

The good news is, this is literally the first thing I help you fix in my 15 Minute Client program.

I help you get clear on your market/niche (which I call "Your Starving Crowd"), and the big urgent problem they’re going to pay you a lot to solve.

Then from there we craft an offer so irresistible that market would feel dumb saying no to.

And of course, I show you how to attract that market sending one quick email per day.

If that sounds like something you think you need, then make sure to put your name on the waitlist.

You’ll be first to know when spots open:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Recently, I invested in this old school Earl Nightingale program called “Lead the Field.”

If you’ve never listened to it - highly recommended!

Only $30 or so, too.

Anyway, there’s this story his tells called “Acres of Diamonds.” And, if you listen close, it’ll lead you to “Acres of Clients.”

Here’s a brief overview of the story so you can see for yourself:

====

“An African farmer heard tales about other farmers who had made millions by discovering diamond mines. These tales so excited the farmer that he could hardly wait to sell his farm and go prospecting for diamonds himself. He sold the farm and spent the rest of his life wandering the African continent searching unsuccessfully for the gleaming gems that brought such high prices on the markets of the world. Finally, worn out and in a fit of despondency, he threw himself into a river and drowned.

Meanwhile - the man who bought his farm came across a diamond in a stream on the farm. This eventually lead to him discovering one of Africa’s most productive diamond mines.

So without knowing it, the first farmer had owned, free and clear… acres of diamonds.”

====

So the moral of this story is very clear…

Before you go looking elsewhere for diamonds, first look for those in your own backyard. There are always diamonds there if you only look.

And it’s the same with clients.

There are acres of clients in your backyard, right now, if you’ll only look…

For example, let’s take your email list.

There are hundreds, maybe even thousands of prospects that are sitting there, in your database who have opted into your list to get help on your topic.

And so there are certainly at least a few, right now, who are ready to become clients.

They’re looking for help. They want to invest.

Even on the tiniest of lists.

But, will they invest with you?

Well, that depends…

Do you have a relationship with them?

Do they see you as an expert?

Do they even know you exist?

For most Coaches, it’s a big “no” against all those 3 questions.

And because of that, you’re losing your diamonds to the farmer next door (AKA: your competition) who does have these things with them.

Don’t worry though, there’s a simple remedy…

If you want to mine the acres of clients out of your own backyard, your own list, and stop your competition stealing them from right out under your nose - your prospects have got to know you, like you, trust you, and see you as an expert that can help them.

When they have this connection with you, a simple email straight to their inbox promoting your latest program will often be enough to get them on board (provided the price is right, of course).

But how do you do this?

How do you build a relationship so strong they’ll jump at the bit to devour anything you release?

The answer you already know.

It’s not new.

Or sexy.

Or the latest “ninja hack” - but it works. Incredibly well.

The way to pull diamonds out of your mine for the rest of your days is to do the #1 profit strategy you know you should be doing, but aren’t…

And that, of course, is to ‘follow up.’

You see, because I take the time to sit down and send one follow up email every day, I build a relationship with my list, I build trust with my list, and most importantly…

I get to demonstrate, every day, what makes me an expert.

And because of that, I continue to mine the acres of clients out of my database.

It’s true there are acres of clients in your database right now.

However, if you don’t take time to nurture and take care of this “mine,” the diamonds won’t last forever.

Tend to that mine - send an email to your list, every day - and you’ll have one of the most productive mines in the coaching industry.

With that being said...

If you want more help around the "how" of this approach, that's exactly what my 15 Minute Client program is all about.

I show you how to build your list, and mine that list for clients using my unique style of sending fast emails (and it works great even if you're not a copywriter).

To get added to the waitlist so you know when doors open next, head on over to this link:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra