Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
| “Parenting is a series of bribes. Each bigger and more desperate than the next” -Luke Charlton I’m convinced that often the only way to get a 3 year old to eat their food, or put on their clothes, or get them to do something you want them to do… Is bribe them. Yes, I’ve read “the books.” Yes, I know they say not do to that. But what do you do when they’re totally naked, you have people coming over in 5 minutes, and the only thing they’ll respond to is… “want some chocolate?” Personally, I think bribing in the right context is a beautiful thing. It allows you to control an otherwise totally insane human being for their own good. Like getting them to eat. Or bath. Or getting them to stop beating their sister over the head with a salt shaker while out with friends at a steakhouse. Yes, a good bribe is very powerful. And it’s the same with your prospects… A good bribe – in the right context – is a beautiful (and powerful) thing to get them to do what you want them to do. An example being – to join your email list. You give them a free piece of content that’s going to help them with their current situation, and they give you their name and email so you can follow up with them. That’s a beautiful exchange. But where this exchange can go wrong is that Coaches give away the wrong bribe. They give candy when they should have given them Peppa Pig (so to speak). And when that happens – when they give the wrong bribe – they attract the wrong prospect. Let’s talk about that… When creating the right bribe, I’ve discovered (after generating hundreds of thousands of leads with paid ads), there are some best practices if you want to attract someone onto your list who’s motivated to get their problem solved – and is willing to invest a lot to solve that problem. And the most important of those best practices is to create a bribe for just one specific prospect. Many Coaches set out to create a great bribe (AKA: a lead magnet), but because they’re not 100% clear on who they want to attract, their lead magnet brings people onto their list that aren’t a great fit (either because they’re not in that much pain, or they don’t have the money to invest). Let me give you an example… Recently, I helped a client in the weight loss space. And, her lead magnet was something along the lines of… “10 delicious recipes to lose weight.” Now, on the surface this looks like a good lead magnet. And, it was getting her opt ins. The problem was, it wasn’t bringing her the right opt ins. Here’s why… Upon asking her a few questions about her target market, I found out that she typically helps people who are “morbidly obese.” And that these people are her “ideal client” because she can get the best results with them, and they tend to invest the most. So now if you go back and look at the name of the lead magnet (“10 delicious recipes to lose weight”) you can see why there is a problem… It doesn’t speak to obese people at all. It speaks to anyone interested in losing weight. And because of that, she was getting lots of people on her list that weren’t obese (as most in the weight loss space just want to lose 5-10kg), and definitely weren’t in enough pain to invest the amount she was charging. So how did we fix it? Well, that’s another lesson for another day. Suffice it to say… We completely changed the lead magnet to speak to the wants and needs of her ideal client – those that are obese. And then from there she was able to (finally) get the right prospects onto her listed that were motivated to buy, and had the money! But the message here is… Get clear on your #1 ideal client as a first step when creating a bribe. Then from there, everything becomes a lot easier to attract that ideal client onto your list. With that being said… If you want to attract a better quality prospect that wants to get results, and that actually has money to buy high ticket – it all starts with a great lead magnet. And, in my 15 Minute Client program I take you through my “Ultimate Lead Magnet Template” to help you create such a lead magnet. This template shows you – in an afternoon – how to create a powerful bribe that attracts dream clients onto your list, while repelling the dead-broke lookie-lous at the same time. Along with that, I show you how to advertise that lead magnet with paid ads, then convert that traffic into clients with one email per day. To know when the doors are open next, make sure to put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Because my favourite number is 11…
And because my favourite business asset is an email list…
Here are 11 ways to “make bank” with your email list:
- You can offer different services
This one is the most obvious.
And the strategy most think of when it comes to email lists.
But when you have an email list you can offer different services to bring in revenue each month.
You can offer done for you services…
You can offer coaching or consulting…
Or you can offer courses.
And the cool thing is…
As long as you email them consistently, and as long as you’re offering something they want…
You’ll always have a group of people that want to purchase from you. - You can pitch other peoples products and services
The funny thing is, you don’t even need an offer of your own to make out like a king with an email list.
All you really need to do is find a great offer that you can pitch to your list.
This is what “affiliate marketing” is.
Of course, it’s better if you can sell your own services (the profit margins are better and you get to build a buyers list).
But pitching other people’s products and services can be a great way to make extra sales if you know there is a need in your list that you can’t serve. - You can ask for interviews
A great way to position yourself as an expert and generate more email subscribers to your list is to do an interview.
Simply send out an email to your list and offer to do an interview.
You never know who on your list has a podcast or an audience that’s a good fit for what you sell.
Also, if you have an email list you can reach out to podcasters (big and small) and mention you have a list size of “X thousand.” And that if they interview you, you will promote the episode to your list.
That’s called leverage! - You can ask for testimonials
Is your email, blog, or other content valuable?
Have you helped people on your list get results?
Why not send out an email and ask for a testimonial?
You can use these in future emails to book more appointments (or make more sales). - You can get employees
Is your coaching business expanding?
Well, your email list is a great place to get potential employees.
Simply send out a job offer and see what comes back.
Often I find my clients are great potential employees because they know my systems. - You can fill a Facebook group
I always get asked what the best way to fill a Facebook group or other forum-type community is.
And I always give the same answer…
You build your email list first, then you invite them to your community with emails.
And the reason why is…
Once you’ve got the email subscriber, you can tell them about your group every day if you want.
But if you drive traffic straight to your group and they don’t join then and there, well, you’ve lost them for good.
You don’t have the opportunity to follow up because they’re not on your list. - You can get a podcast audience, YouTube subscribers, or blog readers
Just like above, if you want to get a big audience of listeners, viewers or readers to your content, then you want to build your list first, then invite them to your show.
I’ve seen many a Coach try to drive traffic straight to their podcast on iTunes or blog on their website.
Will it get you listeners or readers?
Yes, but it’s wayyy too expensive.
Better to get the opt in first, then send them to your show/blog each week when a new episode/post comes out. - You can fill an offline or online event
Want to run a webinar?
Want to do an offline retreat?
Want to do a 5 day challenge?
Your list is a great way to fill those events. - You can sell books
There are a lot of Coaches out there who have a book (or want to write one), but their only marketing strategy is…
“Put it on amazon and beg people for reviews.”
Well, with the amount of books on Amazon that’s not that great of a strategy.
However, what is a good strategy is to sell your books to your list.
Simply send out a bunch of emails when your book launches and watch the sales flood your Amazon account!
Or, if you don’t want to sell it on Amazon you can do it via your own check out
Either way, you win with email! - You can do JV’s
One of the easiest forms of traffic to convert is when someone else promotes you.
And when you have a list, it’s easy to get others to promote you through JV’s because you simply promise to promote them back.
Just make sure you promote someone you trust and has a legit offer.
You don’t want to burn your list! - You can make money even if the “Facebook Overlords” (or other platforms) shut you down
This last one is one of my favourites.
And the reason why is – when you build your list, you own the data.
So if Facebook or Google or even your email system shuts you down – no biggie.
You can simply move to a new platform and continue to send emails and make sales.
That’s the type of security not even a government job can give you.
And that’s it!
That’s The Aussie Hermit’s “11 Ways to Make Bank with Your Email List”
With that being said…
If you’d love the idea of having a big, responsive list…
But aren’t sure how to achieve that – then maybe I can help?
Since 2015 I’ve spent over $16 million on ads, and generated over 500,000 leads for my clients (with most of those leads coming for Coaches in all types of different markets).
But what’s most important, is that I know how to generate quality leads.
AKA: Those leads with the motivation and money to buy what you sell.
Many Coaches can get opt ins, but getting the right opt ins is often where they struggle.
That’s where I can help.
Inside my 15 Minute Client program I walk you through how to build a list of quality leads on autopilot using paid ads.
Then I show you how to convert that list into clients with one email per day.
To be notified when doors open next, head on over to this link:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>