Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
The first time I opened a Cheesecake Factory menu in the U.S. my head almost exploded.
I’d never seen so much choice.
There’s something like 250+ meals you can pick from.
From Mexican, to Italian, to Chinese, to burgers, steaks and salads.
It’s incredible.
And, while that might seem like a positive, I actually think it’s a huge negative.
The reason?
Because it takes me 35 minutes just to make a decision on the appetiser!
My brain hurts just thinking about it now.
And there are many companies out there that don’t get this.
Lots of choice is not a good thing.
It just puts your prospect in “analysis paralysis,” and if you do that online, it’s all too easy for them to close your webpage and move on to a competitor who makes it easy for them to buy.
Case in point:
There’s a great book I read a long time ago called “Don’t Make Me Think.”
It’s written by a guy who designs web pages.
And, what he basically says throughout the book is – when someone comes to your page or website, you don’t want to make them think.
Meaning…
It should be very easy for them to navigate around.
Things should be in their logical place.
And most of all…
Don’t give them multiple choices when one is all they need.
Giving lots of choice just confuses your prospects and ends up them not making a choice at all.
And that’s exactly what I experienced at the Cheesecake Factory.
Moreover….
That’s exactly what I’ve experienced helping thousands of Coaches.
Often I’ll speak to a Coach and they can’t figure out why their offer isn’t selling.
They tell me…
“I give them so many options to buy, but they don’t take any!”
And to that I say…
“Yes! Because they’re totally confused!”
Here’s the deal:
Your prospect doesn’t want 5 different programs to choose from.
They don’t want 3 different programs to choose from.
And they don’t even want 2.
Making them pick between 2 or 3 (or more) programs is just a recipe for confusion.
And when they’re confused, they won’t buy.
Instead, take away the choice.
Don’t make them think.
Tell them which program is best for them and their situation, then give them ONE option to buy at ONE price point.
This is a much easier way to make the sale.
Then, if they don’t buy, you have The Aussie Hermit’s permission to reduce the price to your “down-sell.”
But here’s the thing…
The “down-sell” should be the exact same offer – getting the exact same result – only with less access to you (ie. you sell them group coaching instead of 1-on-1, or a Facebook group instead of group coaching etc).
Make sense?
The funny thing is…
I rarely go to the Cheesecake Factory anymore when I’m in the U.S..
It’s just too painful watching others take 60 minutes to pick a dish.
And if for some reason I get dragged along by friends, I get the same thing everything time:
Almond-Crusted Salmon Salad.
I get it because I know it’s good.
I get it because it means I don’t have to look at the menu.
And I get it because I don’t have to think.
With that being said…
If you need help closing high ticket clients, that’s exactly what I show you how to do in my 15 Minute Client program.
Inside I teach you my “Q&A Close” method for getting “pre-sold” prospects on the phone ready to buy.
And then I take you through my script for closing them without feeling like a used car salesman.
To be notified when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
In Canberra, we have a drug addict problem.
Go down into the city and there’s a good chance you’ll be attacked.
But not in the way you think…
You see, our drug addicts won’t rob you.
Instead, they’ll attack you in your car… with a squeegee and a soap bucket.
That’s right…
Our drug addicts will come up to your car while you’re stopped at a set of traffic lights and clean your windscreen for a tip.
Sounds harmless, right?
Well, often these drug addicts don’t listen when you tell them “NO THANKS!”
Or…
“DON’T TOUCH MY F$%##$ CAR!”
They’ll just go right ahead and clean your windows without your permission.
Then they’ll still ask for the tip!
And if you don’t give it them?
Some will abuse you right in front of everyone at the lights!
Funny things is…
These addicts are out rain, hail or shine.
A great example of this was today…
The pour old Aussie Hermit is in the city, stopped at a red light.
It’s pouring down rain.
My windscreen wipers ferociously swinging back and forth.
Then from behind the trees out jumps a drug addict to clean my windows!
Yes, in the pouring rain!
Yes, with my windscreen wipers on!
This hunched-back lady with 3 teeth hobbles over clutching her bucket and squeegee, and then because the windscreen wipers are on, she can’t wash my screen properly.
Do I turn them off for her?
Heck no!
So does she give up?
A big “no” to that too!
She starts washing the window BETWEEN the wiper swipes.
I sh!t you not.
She times it so her squeegee dodged the wipers.
Incredible!
Then after she’s done her 30 second “clean,” like the hunchback of Notre Dame she hobbles round to my right windscreen to get a tip.
I’m not kidding.
Then, when I gave her a “wtf are you serious?” face, she starts shouting cuss words in a bogan language I assume only other addicts with 3 teeth would understand.
Talk about a story, ay?
Imagine being so desperate for money, you have to go outside in the rain to wash windows.
And the truth is – I feel for her.
Because I have been that desperate before.
No, not to pay for a drug addiction.
But to simply keep my business alive.
One of the stories I’ve never told is that when I was in London back in 2013, I got to the stage where I literally had no money left.
I had to find a way to pay the bills other than coaching because, well – I wasn’t selling any coaching.
One of the ways I did that was to borrow money off my Mum, Dad, and Nan.
Then when that ran out, I was too embarrassed to go back to them again.
So I started looking for opportunities to make money in London.
One of those opportunities?
Modelling.
My reasoning was – it paid well. It’s part time. And I’d seen average looking guys as models before so why not me?
Here’s what happened…
I find an agency that’s looking for models.
The problem is, they need headshots and modelling examples before they even look at me.
This means I need to fork over £600 just to get these photos done.
Crap.
Oh well, that’s what credit cards are for, right?
So I hand over the money and this professional photographer takes me around London to get some photos done.
This part goes OK.
The photos are easy to do as it’s just me looking around. Smiling. Walking etc.
I feel confident.
“I got this!” I think to myself,
Then they bring me into the studio where they ask me to do some posing.
And that’s when things go down hill fast…
Now, I don’t know if you’ve ever seen an 80’s prno…
I haven’t.
But I imagine that’s what my photo shoot looked like, only with clothes on and no woman.
It was that awkward.
At the end of the session the lady photographer comes up to me and says…
“Have you ever modelled before?”
Not a good start.
Then right after she says…
“I think you need to go home and practice in the mirror to see what you look like. Then come back to get more photos done.”
Oof.
Suffice it to say…
That was the day my modelling career started and ended.
Now, the reason I tell you this story is because I never should have been in this position.
Like the drug addict who attacked my car with a squeegee today – I never should have been that desperate for money.
But I was because I following the advice of some terrible mentors.
And because of that, my business was foiling.
So if that’s you…
If you’re currently desperate for clients (or would simply like a lot more), and you feel like the advice you’re following leaves something to be desired, then I’m going to give you some advice I wish I could go back and tell myself all those years ago. That is…
Don’t try to reinvent the wheel.
Keep it simple.
Start with what works – and what has always worked – to get clients.
What do I mean?
Step 1) Build your list.
Step 2) Consistently email that list with an offer they want,.
That’s it.
I know it’s not sexy.
I know it’s not as exciting as the latest “book” or “tripwire” funnel.
But here’s the thing…
If you can’t make that strategy work – the most simple out there – then what are the chances you’re going to make the latest guru funnel work that has 25 up sells, 15 order bumps, 18 automations sequences on 13 offers?
The chances are very low.
And that’s why so many Coaches are failing, desperate for money and on a path back to a soul-sucking 9-5.
Don’t make client attraction more complicated than it needs to be.
Build your list and email your list consistently.
It’s that simple.
With that being said…
If you like the sound of doing those 2 steps, then that’s exactly what I’ve helped Coaches with over the last 5 years.
Together, we’ll attract quality leads onto your list with paid ads…
Then I’ll show you how to send that list one email per day to convert them into high-paying clients.
To know when spots are open next for my 15 Minute Client program, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>