There are 2 types of Coaches in this world…

There are “whiners” and there are “winners.”

Let’s start with the whiners:

Whiners will buy your course, not use it, then call their credit card company to get a chargeback citing “they never received it.”

Whiners expect you to deliver more coaching and support than what was agreed, and when you don’t deliver they demand a refund after already having taken up hours of your time.

Whiners expect overnight success with little work, and when they don’t get it, they talk trash about you on social media.

Whiners get angry when they see other successful people on Facebook, and will write “scammer” or “liar” on your ad without ever having experienced any of your content.

Whiners will even opt in for your lead magnet, not consume it, then complain it provides “zero value.”

Yes, there are whiners everywhere.

And even The Aussie Hermit gets them from time to time.

For example…

Here’s a doozy of an email I received yesterday from a whiner after she opted in for my free “1-Sentence Offer” training:

“Terrible! Can you get to the point??? Worthless, long, dull video with ZERO value.
Where is the fucking one sentence??? SCammer!”

Sad.

And, unfortunately, with an attitude like that – these whiners won’t ever experience the success they’re after.

The good news is, there are many more winners than whiners.

And they make having to deal with the whiners totally worth it.

Let’s talk about them next:

Winners will buy your course, implement it and (gasp!) get results!

Winners won’t suck up your time, but instead will only ask you questions after they’ve already tried to figure out the problem themselves.

Winners know results don’t come overnight or in a magic bullet solution, but instead take time and consistent effort.

Winners won’t get angry when they see other successful people on Facebook, instead they’ll be curious and want to know what made them successful.

Winners will even opt in for your free trainings and (oh my god!) consume it, then if it’s good, will leave a positive comments.

Yes, winners are great.

And they make dealing with whiners totally worth.

Case in point:

Here’s a few messages I’ve received from some winners about the exact same 1-Sentence Offer training the above whiner was complaining about:

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Super impressive and I usually roll my eyes when I read ads.

I watched your video and you nailed the concept of value and why people will work with you instead of your competitors

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Great training video Luke Charlton. Authentic, clear, valuable and very compelling. Many thanks for sharing.

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Dude! This is epic training. Thank you. And I NEVER leave comments on ads

The fact there was no pitch at the end earned huge respect from a fellow Aussie.

Great work man. Truly solid training. Made a heap of notes and took some screenshots.

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Plus many more.

My advice?

Ignore the whiners.

They will only bring you down.

Instead, focus on the winners.

After all, isn’t that why you’re a Coach – to create more winners?

With that being said, let me ask you one more important question…

Are you a winner or a whiner?

If you’re a whiner, God help you because I can’t.

But if you’re a winner…
If you want success…

If you’re willing to take action to get that success…

And if you know it takes staying consistent to gain that success, then maybe – just maybe – The Ol’ Aussie Hermit has something for you.

Here’s the deal:

I have a program called “The 15 Minute Client.”

And to cut a long story short, it will help you get clients sending one email each day.

When you jump into the program we will…

1) Get clear on your dream client…

2) Craft an irresistible offer for that client…

3) Launch your autopilot list building campaign, and…

4) Convert that list with one 15 minute email each day.

A big promise?

If you’re a whiner, absolutely.

But if you’re a winner?

If you actually take action and do the work?

Well, then results are a foregone conclusion.

To be notified when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

A frustration I hear from Coaches all the time is this:

“My program is so valuable!

And when I get people to invest, they absolutely love it and get AMAZING results.

But the problem is – I find it a struggle to get anyone to buy!

If they only knew the value of the program they’d jump in in an instant!”

Does that resonate?

If so, I want to tell you the reason why this typically happens.

And, the answer can be summed up in one word:

Clarity.

The reason why you find it hard to sell your valuable program is because the prospect is not clear on what they’re going to get.

And no, I don’t mean “they’re not clear on all the coaching and course material and lessons they’re going to get.”

I mean…

They’re not clear on the result your program provides.

This, after all, is why they’re buying your program.

They’re buying because they want to improve their marriage or get more clients or reduce turnover or get rid of chronic burnout etc.

So if your offer isn’t clear about the result your program provides, you will get lot of pushback.

But what if you’re confident you are selling a result?

Well, that could mean that the result you’re pitching is something they don’t want.

Or, what’s more common – the result you’re pitching is not communicated as clearly as it could be – speaking to a specific/urgent problem, plus a timeframe on when that problem is going to be solved. 

So again – it’s a “clarity” problem.

Here’s the thing…

The secret to fixing these issues is not to become a better copywriter or sales person.

All you have to do is get clear on your target market (AKA: your #1 dream client).

When you get clear on your dream client, you will get clarity on the exact result that dream client is looking for.

Or another way of saying that is…

You don’t have to come up with the result – they’ll literally tell you what they’re looking for (through having conversations with them, reading forums, in Facebook groups etc).

Then you simply reflect that back to them in your offer.

Bottom line:

Clarity of your market gives you clarity with your offer.

Make sense?

With that being said…

If you need help crafting a high ticket offer that does your valuable program justice, then maybe it’s time to get The Aussie Hermit’s help?

Inside my 15 Minute Client program, I show you how to (finally) communicate the true transformational value of that program so that clients happily invest high fees.

Then along with that, I show you how get a consistent flow of dream clients signing up to that program sending one email per day.

To know when spots are open next, put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra