Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Many years ago, I read a book called selling called “Pitch Anything.”
And, while it doesn’t 100% apply to the same 1-on-1 sales conversations Coaches go through (the author – Oren Klaff – typically talks about using the system in corporate pitches), there were a few gems I found very helpful for closing more sales.
One of these gems he talks about is “status.”
And it’s funny because, as a copywriter I know how persuasive your pitch can be when you tie an “increase in status” with buying your product.
But I’d never thought about doing it in a sales conversation.
Here’s what he says…
“If you hold high social status, even on a temporary basis, your power to convince others will be strong, and your pitch will go easily.”
Powerful advice.
But how does this apply to us Coaches?
Well, what I’ve found when getting on a call with a prospect, if they see me as an expert, they’ll be much easier to sign up.
This is why I love email.
Because whenever someone books a spot in your calendar from one of your emails, you know they’ll have consumed your content.
And therefore, you’ll know they’ll see you as an expert.
You’ll have high status.
But on the converse…
If you run a funnel (i.e. a “consult funnel”) that has people booking an appointment only minutes after they’ve seen you/your Facebook ad for the first time, these prospects will be much harder to close.
The reason?
You have no status in their mind.
More:
Oren then gives some advice on how to maintain high status in a sales conversation.
Here is one of his tips…
“Avoid beta traps at all costs.
A beta trap is a subtle but effective social ritual that puts you in the low-status position and works to keep you there, beneath the decision maker you have come to visit, for the entire duration of the social interaction.”
Or another way of saying that is…
As the expert, you always need to maintain that elevated status if you want someone investing high-ticket.
You don’t want to fall into a “beta trap” that gives your prospect a higher status than you.
Which makes sense because – why would someone invest in you if they don’t feel like you’re an authority with higher status?
They won’t.
Let me give you an example of how The Aussie Hermit fell into a beta trap that nearly cost me a $6k sale.
Here’s the story:
A while back I had this very well-known, 7-figure Coach apply to work with me.
I checked out his app, and then told him “everything looks good, let’s book a chat to see if it’s a fit.”
What did he say?
“Great, here’s a link to book a spot on my calendar?”
To which I did.
First mistake.
The reason?
As the expert with the solution he needs, he should be chasing me and booking a spot on my calendar.
Not the other way around.
By fitting myself into his schedule I immediately gave away status.
Here’s what happened next:
When I rocked up to the call, there were 3 people there (him and his 2 business partners).
Then before I could take control of the call they start speaking.
They start asking me questions to find out if I’m the right fit for them.
In other words…
They were qualifying me!
Another big mistake.
As the expert, you are the one that needs to start the call off with intention. You need to tell the prospect why you’re here and what the outcome of the call is going to be. And you need to do that from the moment the call starts.
By letting them take control – by letting them start to interview me and ask me to explain why I’m a good fit for them – I lost status once again.
The good news is, I was able to take back control and re-elevate my status by turning the questions around on them.
Then, by the end they were signing up.
But it was very “touch and go,” and I wouldn’t have been surprised if they said “no thanks” with the mistakes I made.
Never again.
And, hopefully, never again for you too…
Always maintain that status throughout the sale.
Make prospects apply to work with you.
Make them book a spot on your calendar.
And make them sell themselves to you on the call.
Of course, there are many more ways to elevate status throughout your sales process – these are just some of the more obvious.
For the rest?
Well, that’s what my 15 Minute Client program is for.
Inside I show you how to send a very *specific* kind of daily email that elevates your status even above the biggest gurus in your industry.
An email that works great even for totally unknown Coaches.
But the best part?
That’s just one of a myriad of different types I show you how to send to get high-paying clients with email.
To know when spots open next, simply put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Recently, The Aussie Hermit watched Forrest Gump with Alana.
And, even though I’d already seen it a dozen times…
I’m still blown away by how good it is.
What I particularly like about it is the great messages it sends around achieving success.
And, as I was reflecting on that at the end of the movie, I turn to Alana and ask her…
“After watching Forrest Gump, and him achieving so much success in so many different areas even though he was slow – what message do you think that sends?”
She says…
“For me, it says that he actually had an advantage because he was slow. Whenever he wanted to achieve something, he achieved it because he didn’t have to deal with all the overthinking, fear, contaminated thoughts etc we “regular” people have to deal with.
He just did each activity as was instructed to him, without second-guessing, and that’s why he was so successful.”
Great response.
And you know what?
As I thought about it, I realised success in email is exactly the same…
I find a lot of Coaches and Experts aren’t successful with email because their minds are riddled with fear about things like…
What people will think about them…
Whether their content is good or not…
Whether they’re emailing too much or too little…
Whether they’re selling too much or too little…
And on it goes.
There is so much fear, second-guessing and contaminated thought with sending emails, that it holds perfectly capable Coaches back from making huge sums of dinero.
It’s a damn shame.
Which is why I thought I’d do something a bit different today and give some tips on how to send profitable emails the “Forrest Gump” way…
Without using your brain!
That way, even if you’ve got an IQ of only 60, you can still get clients with email 😉
Here we go…
Tip 1) Don’t “think up” content for an email
One of the slowest ways to create an email is to sit in front of your computer and try to “think it up.”
What happens most of the time is we just get the blank page sweats!
So don’t use your brain!
Take the Forrest Gump approach…
The fast way to get your email ideas/content is not from your brain, but from the marketplace.
Look at this email.
I didn’t think it up – it’s come directly from a movie I watched, and a conversation I had.
Go back and look at my other emails. They’re the same!
I didn’t think them up. I got the content from a personal story or somewhere online.
How’s that for not using your brain!
Thanks Forrest Gump.
Next:
Tip 2) Don’t think when writing
Seriously.
Your best emails are those where you don’t think…
Where it’s just flowing from your subconscious to your fingertips.
If you have to stop to think about what to say in your email it’ll stop the flow and s…l…o…w you down!
So get your email out all in one go.
Don’t stop. Keep writing. Edit later.
Use this motto when writing…
“Write, Forrest, Write!”
Tip 3) Don’t use big words
Use language so simple Forrest Gump could understand it.
No this isn’t because your audience is dumb.
It’s because if you use big “50 cent” words it takes more energy to understand the message (yes, even for more “sophisticated” or “educated” or “high performance” people).
And more energy means you’ll have less people reading all the way ’til the end.
And that’s the part where you make your offer. So, it’s pretty important you get your message consumed!
So keep your words simple.
Think 5th grade level max.
More:
Tip 4) Don’t over-edit
When you’ve finished your email – you want to review it.
But don’t go over it multiple times. Doing so will almost certainly put you in a perfectionist mindset, noggin you down for hours.
Take the Forrest Gump approach…
Read it out loud. Slowly. And read it just once!
This will help you smooth out the flow of the email, fix the structure, and will help you pick up any glaring grammatical errors.
From there, simply move onto the final step…
Tip 5) Don’t think, just hit “send.”
What would Forrest Gump do after he’s written his email and read over it once?
He’d hit send!
He wouldn’t overthink…
He wouldn’t worry about whether it was good or not…
He wouldn’t have one lick of fear because he knows the most important thing to do with your email once it’s done is to send it out…
Because that’s when the dinero’s are made.
So there you have it…
That’s Forrest Gump’s Guide to Email Marketing.
Pretty simple, right?
And that’s exactly how email is when you take away all the fears and self-doubt that gets stuck in our brains.
With that being said…
If you’d like to get clients from a system so simple even Forrest Gump could profit from it, then maybe it’s time to take a look at The Aussie Hermit’s 15 Minute Client program?
It shows you how to send one simple email each day that gets high-paying clients chasing you down.
To know when spots open next, run, Forrest, run on over to this link:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>