Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>
LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
| If I had to pick one problem Coaches struggle with most when it comes to marketing, it would be this… The curse of knowledge. The reason? Because when it comes to marketing, you must speak to the conversation going on in your prospect’s mind. You must speak to their fears, frustrations and desires. And most of all, you must speak to an external problem they want solved. For example… Stop my divorce. Get more clients. Reduce company turnover. Etc. What you don’t want to do (and what Coaches do all the time), is speak to the core/underlying/internal problems you know they have because you’re the expert. Read that again. Typically this is something deeper. A root cause. For example… Imposter syndrome. Limiting beliefs. Mindset. Etc. The reason why you don’t want to do this is because – if you speak to a deeper problem they don’t know they have, the message won’t resonate. It’ll just go over their head. Or another way of saying that is… No one will click on your ad! Let me give you an example conversation I had with a client about this: ===== Client: “I am wanting to understand how to think more like you suggest (with external problems) in relation to internal getting my head around that” Luke: “Are these women in a relationship?” “In my experience most of my clients are in a relationship however not all married mostly have partners or have been married and now with new partners or boy friends” “Ok. But let’s pretend you’re thinking about one person. Your ideal client. Are they married?” “ok yes” “And does she have relationship problems? Ie intimacy with her husband Does she feel disconnected from him?” “yes as they either focus on work or kids then they have a big disconnect yes. they do not know how to relate to each other intimacy or sexually” “Can yiu solve that? And do you want to solve that?” “yes I can solve that. majority of the time they are disconnected intimately with themselves and or history or communication. and that leads to diconnection with their partner” “Ok. But now you’re getting into a deeper problem that you know they have but they don’t. Us experts do this all the time. It’s the curse of knowledge. We start talking about problems we know our prospects have but they don’t. When you do that, your marketing message goes over their head. So what you have to do is speak to an external problem they want solved. For you that sounds like the connection/intimacy in their relationship. So you attract her by saying you can solve those relationship problems, then you solve those relationship problems by working on herself and her own issues as you know that’s the real problem” ===== See how that works? This is by far the biggest problem Coaches struggle with when it comes to marketing. They know they have something super valuable to sell, but they just can’t figure out why they can’t attract their dream clients. Well, now you know the problem… They’re too deep in their expertise. They’re cursed with knowledge. The good news is, there’s an easy fix… After helping thousands of Coaches over the last 8 years, I’ve seen (and solved) this problem more times than I remember. Even better, I’ve put that solution into a step-by-step process inside my 15 Minute Client program. That way, you can be sure you’re using the right language to attract your prospect. To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Scrolling through Insta today I saw a “guru” ad promoting a certain-fail strategy for Coaches.
That strategy?
To show you how to sell high ticket without ever getting on the phone.
(I.e. through messenger chat).
Now, while there’s nothing wrong closing sales via email or messenger or even SMS.
My problem is that it’s a strategy the vast majority of Coaches won’t be able to make work.
The reason?
Because the easiest way to sign up a client is a phone conversation.
Yet, most Coaches struggle with doing that to begin with.
So if that’s the easiest way and they’re still struggling, how do you think they’ll fare when it comes to closing via a medium that requires more finesse and sales skills?
Answer: They won’t fare very well at all.
No doubt this ad and her offer will sell well though.
Coaches have a huge fear of selling over the phone so it’s very appealing in that regard.
The Aussie Hermit’s advice?
Only try more automated sales methods (i.e. webinars, VSL’s, sales, messenger chats etc) once you’ve actually made consistent sales via real 1-on-1 sales conversions.
If you can’t close over the phone, don’t try the other methods just yet.
They’re harder to make work, not easier (despite what BS the gurus tells you).
With that being said…
If you want more sales conversations, that’s exactly what my 15 Minute Client program is all about.
Inside I show you how to get high paying clients filling up your calendar sending one email per day.
And the best part is, because you’re using email – these are super “warm” leads.
Meaning…
These prospects are pre-sold on you/your program before you even speak.
Now let me ask you…
Do you think you’d enjoy your sales conversions a lot more if you knew the people you were speaking to already wanted to work with you?
Exactly.
And most importantly…
Do you think you’d be able to make a lot more sales if the people you were speaking to already wanted what you were selling?
Of course.
And that’s how I take Coaches who loath selling, to Coaches who love selling very quick.
To know when spots to the program open next, put yourself on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>