Have you looked at a guru and wondered…

“Why is it so easy for them to attract clients?”

I did for many years.

And, what annoyed me the most was that their marketing message and even program wasn’t as good as mine.

How do I know?

Because for years I ran ads for some of these top level Coaches (and still do).

And what I found not-so-funny was that, when I wrote and ran their ads, they converted like crazy.

But when I wrote and ran mine?

Results weren’t anywhere near as good.

Weird, right?

So why do these top level coaches – with marketing messages and programs that often aren’t as good as yours – still attract clients?

The truth is, there are a few reasons.

One is positioning.

They’ve just been at the top of the totem pole for so long – with people seeing their ads and emails every day – that prospects just gravitate toward them.

They naturally assume the guru Coach is the best because they simply see them all the time.

This is why the big brands spend billions on marketing to get their ads and logo everywhere.

It’s all about positioning, my young Hermite.

The second reason is really why I’m writing this email today.

Because it’s the second reason that took me a lot longer to figure out.

Here’s how it works…

Take a look at a fairly new coach.

And take a look a guru coach in that same industry.

Then watch how they speak.

Watch how they talk about their subject.

Watch how they sell over the phone or on a webinar.

And watch how they present their message on camera, on podcasts and in their emails.

What do you notice?

Here’s what I notice…

One delivers their message with certainty, and the other with uncertainty.

One is certain they can get results, and the other not so certain.

And this certainty is what attracts clients to them.

One of the biggest improvements to my own campaigns is not creating a better marketing message.

As mentioned above, I’ve been able to write great marketing messages for years.

For me, what has been the biggest difference – and why I find it easy to attract and sign clients now – is because I speak with certainty.

When a Coach comes to me with a marketing or sales or funnel problem, I can tell you – within an instant – exactly what you need to do to fix it.

And I tell you with certainty.

The reason why this is attractive is because – as Jay Abraham says – people are silently begging to be lead.

And who do you think they want to be lead by?

A Coach who’s 100% certain or a Coach who’s uncertain?

The answer is obvious.

But here’s the question…

How do you communicate with certainty?

For me, it’s all about clarity.

The reason why I’m so certain in what I say is because I’m clear.

I’m clear on exactly what needs to be done to get certain marketing results.

I can tell you, without hesitation, what needs to change in a funnel and why.

What needs to be tweaked and why.

Or what needs to be said and why.

I’m certain.

However, if you ask The Ol’ Aussie Hermit, “What do women want?”

Well, then I start to second guess myself.

Then, I start to think.

Then, I start to become uncertain.

Even if I’m not literally “uming” or “ahing” or bumbling around, just by the fact I pause or don’t answer quickly enough my uncertainty is obvious from non-verbal queues.

Just ask Alana.

Point is…

When you’re clear on your subject matter and how to get results, you become certain.

And that’s why becoming certain is not an overnight thing.

It’s something you attain after working with clients, in many different scenarios, to get results.

There is, however, one thing you can do each day that helps give you more clarity, which leads to more certainty.

That one thing?

Writing.

I was just speaking to a client about this yesterday…

What I love most about writing is how clear it helps me get on how I get results for my clients.

Nothing works as well to give you clarity.

Not podcasts.

Not videos.

Or any other form of content creation.

Writing, and writing alone, is numero uno to help you get clarity.

And this is another reason why I love sending daily emails.

Each day I get to sit down and get clear on how I get results.

I get to think through my methodology.

And that gives me certainty.

Think of it this way…

The more emails you write, the more clear you get.

The more clear you get, the more certainty you have.

And the more certainty you have, the more attractive you become.

Finally…

The other great thing about email is that you get to end with a call to action to work with you.

It’s not just writing for clarity.

You’re also writing to get clients.

And when it comes to getting clients, I find there are no other methods that come close for simplicity and profits.

When you follow my approach, all you have to do is send out one email to your list per day, and you can get a consistent flow of clients lining up to work with you.

So if more certainty and clients is what you’re after, make sure to put your name on the waitlist to know when doors open next to my 15 Minute Client program:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra