I always loved playing dominos as a kid. Not the actual game. The game where you line them up and knock them over. My sister and I would have competitions to see who could make the longest, most complex domino line. We’d go through the lounge room, into the kitchen, and down the hallway until they ran out. Of course, The Aussie Hermit would win. Somehow, my sister’s line always got *accidentally* knocked over before she could finish. Heh. Funny thing is, I thought we were pretty good. Then years later I saw some YouTube videos of domino competitions with literally millions of pieces. And so complex were these lines that they took months to create. Crazy. Also like my sister and I, the domino team with the longest, most complex system won. So why do I bring this up? Well, as I was thinking about this today I realised this is basically how gurus run their business. They believe the person with the longest, most complex funnel wins. Sure, it’s impressive if you have a tripwire that leads into an up sell, that leads into another up sell that leads into a webinar that leads into a 567 day automation sequence that triggers and tags depending on what link they clicked or what they ate for breakfast that day. But who really wins here? Not the regular Coach trying to put this stuff together, that’s for sure. What gurus and their egos don’t realise is that the goal is not to create a complex marketing system. It’s not to show off to your buddies how many automations you have. The goal is to get you, the Coach, some frikken clients. And if clients are all you want, then you don’t need any of that crud. Instead, there are just 3 dominos you need to knock over: Domino 1) Generate email subscribers with 1 paid ad. This allows you to attract qualified leads onto your list on autopilot. No more trawling through Facebook groups. My more awkward DM’s. No more begging for referrals. Just one ad that promotes one lead magnet to build your list. Then once people are opting (and only once they’re opting in) I give you permission to move onto… Domino 2) Send those subscribers 1 email per day with an offer to work with you. One email per day demonstrates your expertise… It builds that all important “know, like and trust” for a high ticket sale… And it allows you to put your offer in front of your prospect so you can get consistent appointments. And, by the way, you also focus on this domino until you get those appointments. Do not pass go. Do not collect $200. You tweak until people are booking in your calendar. Then, finally, once you hit that goal we get to… Domino 3) Close applicants with 1 high ticket offer Not 5 offers. Not 3. Not even 2. If you want to get sales in the shortest time, you just focus on one offer. And you keep having conversations until you can close that offer consistently. And that’s it. Just these 3 dominos are what I believe (after spending 16M+ on ads and working with pretty much every funnel around) is your shortest, simplest path to high paying clients. Of course, you can make it more complex if you want. You can try to impress your friends with a million dominos. The problem with that is, with many more dominos comes many more things you have to get right just to get some clients. This is something the gurus don’t tell you. Because if they did, you probably wouldn’t buy. Anywho,… I’m obviously biased because I sell a system that helps Coaches implement the above 3 dominos. So if that bothers you, then probably just ignore everything I said. But if all you want is some frikken clients and you like the idea of keeping it super simple, then maybe you’d like the Ol’ Aussie Hermit to teach you his system? To know when spots open next for my 15 Minute Client program, simply put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra

Tell me if you’ve heard this before…

“Build a list!”

“You’ve got to build a list!”

“The money is in the list!”

The Aussie Hermit definitely has.

And, it’s the one of the first pieces of advice we Coaches get as soon as we start trying to build our business online.

Now, let me ask you…

Have you built a big list yet?

If you’re like most Coaches I speak with, my guess is probably no.

And, taking another educated guess, that’s not because you haven’t tried.

Oh, I know you’ve spent hours and hours building that list, only for you to get little in return.

Here’s the truth:

For the first 3 years of my coaching business I tried to build my list. And after hundreds of hours writing blogs…

Doing my Youtube Show…

Going to networking events…

Publishing my podcast…

And posting on my social profiles…

I barely got it to the 1000 mark.

Then, after all that effort, you know what I found?

I emailed my list and rarely got any clients from it.

The money wasn’t in the list at all!

But fast forward a couple of years and The Ol’ Aussie Hermit discovered a mistake I was making when it came to getting clients from my list.

You see…

The big piece of advice we’re told when we first start building our business is “build your list.”

However, no one teaches us how to email that list.

So the mistake I was making was I was sending my list the wrong type of emails…

Specifically, I was sending emails that added value, that taught great content…

But didn’t convert into clients!

In other words…

I was sending emails that didn’t sell.

And that’s the mistake I see with Coaches, too.

They’re great at adding value.

They’re great at getting people writing in saying, “wow, I’m learning so much from your emails!”

But when it comes to turning those same prospects into clients?

Crickets.

The good news is, you don’t have to stop adding value in your emails in order to sell.

You can actually do both.

However, you’ve got to do it the right way.

As mentioned, you can’t just “teach teach teach” and expect them to buy.

And, there’s a few reasons for this.

But the main one I want to touch on today is…

When you hard-teach your prospect is using a different part of their brain.

A part of their brain that is far less emotional, and far more logical.

This kills sales because selling is built off emotion.

No emotion, no sale.

So what’s the solution?

How do you add massive value and sell at the same time in your emails?

Well, first you want to stop hard-teaching hard.

AKA: sharing “how to” content.  

There’s a time and place for this and that’s inside your program.

Second, you want to stick to the “what” and the “why.”

When you tell them what they need to do and why, this still adds huge value.

In fact…

Just teaching the “why” of something can be life transforming.

For example…

If you’re a weight loss Coach and you really believe “keto” is the answer to their body transformation goals. Well, if you tell them why keto is the best and they believe you, then they will do everything they can to use keto to transform their body.

Meaning, you’ve just given them the motivation to change their life.

And who do you think they’ll look to for the “what” and “how to”?

You, that’s who.

So just explaining the why of whatever trick or strategy you’re talking about is extremely valuable.

Third, when you get to the end of your email you actually want to frikken sell.

Highlight a benefit of your program.

Talk about why it’s amazing.

Go bold (not ‘hypey’) on your promises.

In other words…

Talk up your program.

Sell the darn thing!

If you don’t do it, no one else will.

Anywho, these are just a few ways you can finally start getting high paying clients from that list you’ve spent so much time building.

With that being said…

After sending about 1 billion emails now, I’ve discovered one very special type of email that gets me a consistent flow of clients.

To get a client I literally sit down at my computer each morning…

Pump out this email in 15 minutes or so…

Hit “send” and watch my waitlist grow.

I don’t do anything else to get clients.

Even better…

I’ve taught this same 15 minute email to hundreds (and hundreds) of Coaches who’ve used it to also get clients, with many of them being totally unknown in their market.

The only “catch?”

You’ve got to have a consistent stream of quality leads signing up to your list.

(Something I also show you how to do on autopilot inside my 15 Minute Client program).

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra