Is “the money” really in your list?

Tell me if you’ve heard this before…

“Build a list!”

“You’ve got to build a list!”

“The money is in the list!”

The Aussie Hermit definitely has.

And, it’s the one of the first pieces of advice we Coaches get as soon as we start trying to build our business online.

Now, let me ask you…

Have you built a big list yet?

If you’re like most Coaches I speak with, my guess is probably no.

And, taking another educated guess, that’s not because you haven’t tried.

Oh, I know you’ve spent hours and hours building that list, only for you to get little in return.

Here’s the truth:

For the first 3 years of my coaching business I tried to build my list. And after hundreds of hours writing blogs…

Doing my Youtube Show…

Going to networking events…

Publishing my podcast…

And posting on my social profiles…

I barely got it to the 1000 mark.

Then, after all that effort, you know what I found?

I emailed my list and rarely got any clients from it.

The money wasn’t in the list at all!

But fast forward a couple of years and The Ol’ Aussie Hermit discovered a mistake I was making when it came to getting clients from my list.

You see…

The big piece of advice we’re told when we first start building our business is “build your list.”

However, no one teaches us how to email that list.

So the mistake I was making was I was sending my list the wrong type of emails…

Specifically, I was sending emails that added value, that taught great content…

But didn’t convert into clients!

In other words…

I was sending emails that didn’t sell.

And that’s the mistake I see with Coaches, too.

They’re great at adding value.

They’re great at getting people writing in saying, “wow, I’m learning so much from your emails!”

But when it comes to turning those same prospects into clients?

Crickets.

The good news is, you don’t have to stop adding value in your emails in order to sell.

You can actually do both.

However, you’ve got to do it the right way.

As mentioned, you can’t just “teach teach teach” and expect them to buy.

And, there’s a few reasons for this.

But the main one I want to touch on today is…

When you hard-teach your prospect is using a different part of their brain.

A part of their brain that is far less emotional, and far more logical.

This kills sales because selling is built off emotion.

No emotion, no sale.

So what’s the solution?

How do you add massive value and sell at the same time in your emails?

Well, first you want to stop hard-teaching hard.

AKA: sharing “how to” content.  

There’s a time and place for this and that’s inside your program.

Second, you want to stick to the “what” and the “why.”

When you tell them what they need to do and why, this still adds huge value.

In fact…

Just teaching the “why” of something can be life transforming.

For example…

If you’re a weight loss Coach and you really believe “keto” is the answer to their body transformation goals. Well, if you tell them why keto is the best and they believe you, then they will do everything they can to use keto to transform their body.

Meaning, you’ve just given them the motivation to change their life.

And who do you think they’ll look to for the “what” and “how to”?

You, that’s who.

So just explaining the why of whatever trick or strategy you’re talking about is extremely valuable.

Third, when you get to the end of your email you actually want to frikken sell.

Highlight a benefit of your program.

Talk about why it’s amazing.

Go bold (not ‘hypey’) on your promises.

In other words…

Talk up your program.

Sell the darn thing!

If you don’t do it, no one else will.

Anywho, these are just a few ways you can finally start getting high paying clients from that list you’ve spent so much time building.

With that being said…

After sending about 1 billion emails now, I’ve discovered one very special type of email that gets me a consistent flow of clients.

To get a client I literally sit down at my computer each morning…

Pump out this email in 15 minutes or so…

Hit “send” and watch my waitlist grow.

I don’t do anything else to get clients.

Even better…

I’ve taught this same 15 minute email to hundreds (and hundreds) of Coaches who’ve used it to also get clients, with many of them being totally unknown in their market.

The only “catch?”

You’ve got to have a consistent stream of quality leads signing up to your list.

(Something I also show you how to do on autopilot inside my 15 Minute Client program).

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra