Yesterday, I revealed my “work backward formula.”

This practical (and quick) exercise shows you how to reach whatever revenue goal you want.

$20k/mo…

$30k/mo…

$100k/mo… and more.

(If you haven’t read it – worth a look!)

And in today’s email, I want to come at this topic from a different angle.

Meaning…

I want to share another practical strategy for getting to your monthly revenue goal – whatever that goal is.

I call it “The $1,000 Test.”

Here’s how it works…

Step 1) You setup a simple lead generation campaign using Facebook ads (or another ad platform).

And all you do is advertise a lead magnet that builds your list.

Step 2) You spend $1,000 advertising that lead magnet.

From this spend (if you follow my process for generating leads), at the worst case you will have 100 quality prospects on your list (if not more).

Step 3) You send those 100 prospects 30 emails over 30 days that provide value, and that end with an offer to work with you.

Step 4) You close at least one of those 100 prospects into a sale at $3,000 or more.

And if you can do that, you have a $30k/mo+ business.

The reason?

Because as you can see, you’ve spent $1,000 and made back $3,000.

So that means, for every $1,000 you spend you’re going to get back $3,000 or more – every time.

(As long as you keep consistently emailing, of course)

Now, does that mean once you’ve done the $1,000 test you start spending $5,000/day – every day?

No, you scale up slowly.

Maybe the next test you spend $2,000 over a month and see if you can get back $6,000 or more.

Then you spend $3,000 over a month, and so on and so forth.

I call this “snowball scaling”.

But the point is…

You start small with your ad spend…

You make sure it converts…

And when it does – well now you have a recipe for a very profitable business…

$1 in $3 out…

$1,000 in, $3,000 out…

$10,000 in, $30,000 out…

Etc.

That’s the power of being able to convert paid advertising.

You know that once it converts, you can “scale to the moon” as the crypto guys say.

With that being said…

If you’re tired of spending half your day generating organic traffic, or if you simply want to learn how to scale paid ads, well that’s what I show you how to do in my 15 Minute Client program.

In fact…

I show you how to scale creating only 1 ad, and sending 1 email per day.

Yup, it’s extremely simple.

I run much more complex campaigns for clients but for myself and the coaches that I coach?

1 ad and 1 email is all I need as well.

To be notified when spots open next, make sure to put yourself on the waitlist now:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

When struggling for coaching clients back in 2013, my goal was to get to $10,000/mo.

And at the time it felt as far away as earning 1 million per month.

But I knew that if I could just reach that goal, then all the financial pressure would be lifted off my shoulders.

Problem was…
I had no idea how I was going to get there.

And if you’re the same…

If you have a financial goal – whether that’s 10k, 20k, 30k/mo or more…

I’m going to share with you a practical formula right now, that shows you what you need to do to get to that goal.

Here we go…

I call it the “Work Backwards Formula.”

Here’s how it works…

Let’s pretend your goal is to get to $30k per month.

If that’s the case, the first question you should be asking yourself is…

“How many sales do I need to make $30k per month?”

Pretty simple.

And now let’s also pretend your main coaching program is $3,000.

If that’s the case, then you need to make 10 sales every month to hit $30k.

Again, pretty simple.

But then you work backward again…

So if you need to make 10 sales, the next question you should be asking yourself is…

“How many sales calls do I need to do, to make 10 sales?”

And to get the answer to that, you have to look at your average closing rate.

Let’s pretend 1 out of every 5 prospects you speak to signs up for a $3,000 program.

If that’s the case, then you need to do 50 sales calls to make those 10 sales to get to that $30k/mo.

Then the final question you need to ask yourself is…

“How much of X do I need to do to generate 50 sales calls?”

And “X” in this case is whatever marketing/lead generation strategy you use.

So it could be…

“How many webinar attendees do I need to get 50 calls?”

Or…

“How many book sales do I need to sell to get 50 calls?”

Or…

“How many emails do I need to generate to get 50 calls?”

Etc.

See how that works?

By working backward now you know how many leads you need…

You know how many appointments you need.

And you know how many sales you need.

This is a really great exercise for you to do because it shows you that your monthly revenue goal – whatever that is – is very achievable.

You just gotta know your numbers.

That’s the good news.

The bad news is – most Coaches don’t have an “X.”

Meaning…

Most Coaches don’t have a marketing/funnel strategy that works to consistently bring in leads they can turn into calls, and calls they can turn into sales.

If that’s you, not to worry…

The Aussie Hermit is here to help.

And, I’m going to lay it out very simple in 2 steps:

Step 1) Build your list with paid ads.

By building your list with paid ads you can have leads joining your list every day on autopilot.

The other great thing about paid ads is you can control the amount of leads you get.

Want more?

Scale up.

Want less?

Scale down.

Of course, building your list is not a “sexy” strategy like your latest guru webinar or tripwire funnel. But I find Coaches who have tried the sexy (AKA: complicated) strategies and have failed, realise they don’t care about the bells and whistles.
They just want something simple that works.

Well, my young Hermite, building your list still works.

Really well.

And even better…

It’s dead simple.

Then finally…

Step 2) Email that list every day with an offer to work with you.

By sending an email each day you build “know, like and trust,” and most importantly…

You create a system that brings in consistent appointments.

Once again, this isn’t sexy.

But it’s simple and doesn’t require you to be a marketing guru to make it work.

And that’s it.

That’s an example of a simple system that brings you consistent leads.

So let me wrap this up into a bow for you…

This system is great because you know based on how many email subscribers you’re getting per day, how many of those will turn into appointments each month.

And when you know how many turn into appointments each month, well then you know exactly how to get to your revenue goal.

Anywho, that’s Big Pappa C’s “numbers” lesson for today.

If you want more clients with paid ads and a simple daily email, then maybe my system is for you…

Head on over and put your name on The 15 Minute Client waitlist to know when doors open next:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra