Recently, I invested in this old school Earl Nightingale program called “Lead the Field.”

If you’ve never listened to it – highly recommended!

Only $30 or so, too.

Anyway, there’s this story his tells called “Acres of Diamonds.” And, if you listen close, it’ll lead you to “Acres of Clients.”

Here’s a brief overview of the story so you can see for yourself:

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“An African farmer heard tales about other farmers who had made millions by discovering diamond mines. These tales so excited the farmer that he could hardly wait to sell his farm and go prospecting for diamonds himself. He sold the farm and spent the rest of his life wandering the African continent searching unsuccessfully for the gleaming gems that brought such high prices on the markets of the world. Finally, worn out and in a fit of despondency, he threw himself into a river and drowned.

Meanwhile – the man who bought his farm came across a diamond in a stream on the farm. This eventually lead to him discovering one of Africa’s most productive diamond mines.

So without knowing it, the first farmer had owned, free and clear… acres of diamonds.”

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So the moral of this story is very clear…

Before you go looking elsewhere for diamonds, first look for those in your own backyard. There are always diamonds there if you only look.

And it’s the same with clients.

There are acres of clients in your backyard, right now, if you’ll only look…

For example, let’s take your email list.

There are hundreds, maybe even thousands of prospects that are sitting there, in your database who have opted into your list to get help on your topic.

And so there are certainly at least a few, right now, who are ready to become clients.

They’re looking for help. They want to invest.

Even on the tiniest of lists.

But, will they invest with you?

Well, that depends…

Do you have a relationship with them?

Do they see you as an expert?

Do they even know you exist?

For most Coaches, it’s a big “no” against all those 3 questions.

And because of that, you’re losing your diamonds to the farmer next door (AKA: your competition) who does have these things with them.

Don’t worry though, there’s a simple remedy…

If you want to mine the acres of clients out of your own backyard, your own list, and stop your competition stealing them from right out under your nose – your prospects have got to know you, like you, trust you, and see you as an expert that can help them.

When they have this connection with you, a simple email straight to their inbox promoting your latest program will often be enough to get them on board (provided the price is right, of course).

But how do you do this?

How do you build a relationship so strong they’ll jump at the bit to devour anything you release?

The answer you already know.

It’s not new.

Or sexy.

Or the latest “ninja hack” – but it works. Incredibly well.

The way to pull diamonds out of your mine for the rest of your days is to do the #1 profit strategy you know you should be doing, but aren’t…

And that, of course, is to ‘follow up.’

You see, because I take the time to sit down and send one follow up email every day, I build a relationship with my list, I build trust with my list, and most importantly…

I get to demonstrate, every day, what makes me an expert.

And because of that, I continue to mine the acres of clients out of my database.

It’s true there are acres of clients in your database right now.

However, if you don’t take time to nurture and take care of this “mine,” the diamonds won’t last forever.

Tend to that mine – send an email to your list, every day – and you’ll have one of the most productive mines in the coaching industry.

With that being said…

If you want more help around the “how” of this approach, that’s exactly what my 15 Minute Client program is all about.

I show you how to build your list, and mine that list for clients using my unique style of sending fast emails (and it works great even if you’re not a copywriter).

To get added to the waitlist so you know when doors open next, head on over to this link:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra