Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
I’m currently in the middle of updating my 15 Minute Client program.
And, I’ve just finished updating a process called…
“The Million Lead Ad Framework.”
It’s an ad framework I’ve used to help clients generate a combined 1 million+ leads for their email list.
And, toward the end I have a section called…
6 Mistakes Even Experienced Facebook Advertisers Make
And so, because The Aussie Hermit is in a giving mood, I thought I’d share these with you now – plus one bonus!
This isn’t an exhaustive list by any stretch.
But they’re very common so should help you with your own campaigns.
With that being said, here they are in all their glory, copy/pasted right from my program…
- Thinking the reason their ads aren’t converting (i.e. people aren’t clicking or opting in) is because they haven’t found some “secret” audience or because they’re not using the latest “messenger” feature or Instagram placement or “video trick.”
The offer is responsible for 80% of the results an ad gets. So if their ads aren’t working, there’s a pretty good chance it’s the offer. - Confusing/convoluted/unclear copy.
Use the PCSC formula when promoting a short lead magnet. This helps even newbie Facebook advertisers get great results with little effort. Remember – as long as the lead magnet offer is compelling, your copy doesn’t need to be that good. - Image that looks too “stock,” is not relevant to the offer, or has low contrast.
Follow the above ad image formula to create images that stops your prospects scrolling and gets them reading your ad. - Using a video ad when an image is better.
Videos aren’t the “be all and end all.” They were great when they first came out, but now I find image outperforms them for a lot of offers – particularly the short lead magnet style offer. This is why I pretty much only use images when promoting lead magnets and even other opt in offers like a webinar. - Images that are edited in Canva/Photoshop with extra graphics.
This is a no no. It’s OK to use original images that are illustrations you may have got from a stock photo site. But what I’ve found is that using images that have had extra graphics put on top of them in Canva (for example) reduces the effectiveness of your ads (Facebook doesn’t like it for some reason). This means you do NOT want to go into Canva and edit a picture of your lead magnet in there by putting extra graphics in it (I’ll allow you to change the contrast – as explained above – and that’s it). Other than that – no edits. Don’t even put words over the top of your original image. Again – your ads typically won’t do as well. - Targeting too specific.
This is counter-intuitive, but when I setup my campaigns I always keep everything broad (i.e. age range 18 to 65+) and only have one interest or lookalike audience per ad set. And the reason why is… I find time and time again… when you have the right offer, Facebook will take care of the rest. For example, when I have the right offer 80% of my audiences convert within KPI. Meaning… 80% of my audiences I launch the lead magnet to will convert at a cost that’s within my campaign goal. That’s that power of having the right offer! - BONUS: Believing the data in the Facebook ad reports.
Here’s the deal – when running a list building campaign, the only accurate numbers you’re going to get in the Facebook ads manager are the “spend” and “clicks.” Once the prospect leaves Facebook and goes to your website the data will rarely be 100% accurate. In fact, it often over reports and under reports for no reason. So you don’t want to trust Facebook’s numbers. Instead, use them as a guide, but always confirm your leads via your email system, your applications via your calendar system, and your sales via your CRM. I’ve seen many experts turn off good campaigns and scale bad ones simply because their tracking was out (and they didn’t think to check).
So there you have it…
The 7 Common Mistakes Even Experienced Facebook Advertisers Make.
The good news is, after spending over $16 million on ads, I’ve gotten pretty good at avoiding these basic mistakes and others.
So much so, very successful coaches pay me A LOT to run their ads each month.
Now, if you’d like a proven framework to build your list on autopilot, then I recommend using The Million Lead Ad Framework.
What I think makes it so effective is that it allows even beginner advertisers to start generating leads pretty much the first time they launch their campaign.
Even better…
These are quality leads that have the money to buy your high ticket offers.
If that sounds like something you’re after, make sure to put your name down on The 15 Minute Client program waitlist.
And along with helping you build a list with quality leads, this program also shows you how to turn those leads into high-paying clients sending just one email each day.
To know when doors are open next, join the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
| Let me take you back to mid 2014 to an unbelievable true dating story… The Aussie Hermit has just landed home from London. I’ve just failed in my attempt to launch my coaching business. And, I have a stack of bills (and a ton of debt) that would make your eyes water. So because I have absolutely no clients to help pay those bills, I decide to crawl out of my then current Man Cave (which was a bedroom in my Nan’s house at the time – sexy, I know) to get an evening job in a cocktail bar (I figured, as a hermit, if I’m going to get a job where I have to see and speak to people, it would only be at a time where there’s no sun) . Also, because The Aussie Hermit doesn’t have many friends (other than those in recesses of the darkest conspiracy theory forums), I’m super lonely 😞 So I decide what I also need to is find a lady friend. A lady hermit, even. And so what does a boy hermit use to do to find a lady hermit? Do I walk around in the day time, trying to find them in… public!? God no! That would be enough sun to singe The Aussie Hermit’s hair clean off and turn my eyes into two giant cataracts. I use Tinder, an iPhone dating app, of course. Now, if you’re not aware, one of the features of that dating app is that you can choose the gender and the age range of the women (or men) you want to show up on your phone. So I put the age range for the women to 23-28 (also important to the story, I was 28 at the time and had never considered choosing an age range for women older than me). So this one night I’m working at the bar I get to talking with this girl. She’s attractive, it’s her birthday, and so I ask her the one question you should never ask a girl… “How old are you anyway?” To which she replied “32.” And this blew my mind. “Wow!” I thought. “I’d totally date her. I think I need to change my Tinder settings to women older than me!” So that night I promptly change the settings on my Tinder app to show women up to age 32. Even funnier, the next couple of days I see that very same girl I was talking to at the bar appear on my Tinder feed. We ‘liked” each other on the dating app (lucky she didn’t know about my Nan’s Man Cave), get to talking and go on a date. To cut a long story short, it didn’t go anywhere. But here’s where the story gets good… A few weeks later I get to chatting with a very attractive woman on Tinder and she’s also 32. Four years older than me. After a month we go on a date, then after another month we move in together. Yes – very fast. But now it’s 5 years later and we’re still living together. (Not in the Man Cave, of course. That’s only reserved for men who like cars, conspiracy theories, Trump, and of course – reading thick marketing and copywriting textbooks written by the titans of direct response) Oh – and we have 2 children 🙂 But here’s the crazy part of all this… Had I never had that conversation with that original 32 year old that night at the bar, I probably would have never changed my Tinder profile to show women aged 32. If that never happened I would never have met Alana, and we wouldn’t have these two amazing little girls. Isn’t that crazy? And this story got me thinking about how even the smallest conversations, or decisions, or occurrences can have a such drastic impact. In fact, they can change the trajectory of your business and life! For example, take the time I “rediscovered” the power of email. I listened to this one episode of this one random business podcast I’d never listened to before. That episode? An interview with Perry Marshall. And in that episode he promoted his new marketing book, 80/20 Marketing, which sounded interesting, and so I bought it. Now, here’s the thing… Had I not bought it I never would have discovered that your email list is just like an “80/20 curve.” And that means, no matter what your market, or what size your list, you have people who can only afford your low-ticket programs, but you also have people that can afford up to your mid ticket programs, and most importantly… You have high net worth prospects who can afford your low ticket, mid ticket and BIG ticket items. And it was when I discovered that, that I decided to focus almost all my marketing efforts on building my list, and emailing that list low, mid, and high ticket offers. And the rest, they say is history. 1 billion emails sent, 16 million spent on ads, and 50+ million in client and business revenue. I’d say it was a great decision. A decision that changed my life and my business forever. (A decision, I might add, that allows me to live a life of complete hermit solitude in The Man Cave.) So the question then becomes… Do you want to make the same, simple, instant decision? Decide today to build your list. Decide today to mail that list. And decide today, to send them low, mid and high-ticket offers. Do that, and it could be the same “fork in the road decision” that changes your business and life forever. Now, if you want to learn the “hows” of building and emailing your list to get coaching clients, then my simple 15 minute daily email system might be what you’re after. Slink on over to this link and put your name on the waitlist: https://The15MinuteClientWaitlist.com Doors open soon. -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>