Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>
LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Following is a story about how I go about finding marketing "hooks."
These are what you can use in your ad campaigns to stand out, get noticed, and get tons of people chasing you down…
Even in hugely crowded markets.
Enjoy!
====
Recently, a woman reached out to me to run her ads.
She and her sister had tried some things in the past, but it never converted.
A very common story.
And, typically it’s an outright "no" when someone wants me to run ads who doesn’t have a campaign that’s already converting.
The reason being, I want to make sure they can pay my monthly fee (which is definitely not cheap), plus…
It’s much easier to get results for someone who’s already got something going.
However, after asking her a few questions about her market and offer, I felt different.
I felt she had something quite unique that I’d never seen in the investment space
This is important because, if you want to be successful in a saturated market, you need something unique to stand out.
And she had this.
Problem was - she didn’t know how to communicate that difference.
I did.
So I agreed to run her ads.
Here’s what happened…
Over the next couple of weeks I didn’t even log into her ad account.
Instead, I just asked her lots (and lots) of questions about her market and her offer.
I wanted to know:
Everything about how the investment strategy works…
All the all the associated benefits…
All the the drawbacks…
All the objections…
I wanted to know about her market’s biggest fears, struggles and desires.
And I wanted to know all these things so I could explain their offer in a way that the market understood, and most of all…
In a way that made the market want to work with them.
But there was also one more reason for all the back and forth questions…
I was trying to find the right "hook".
You see…
When you’re in a broader market, you need something special to stand out.
You need a headline so different and so unique that it stops people in their tracks and makes them pay attention.
Not an easy thing to do when most see thousands of marketing messages per day.
So I knew that no matter how well I wrote the ad, or explained the offer, none of that would have made a difference without the write headline/hook.
And the not-so-funny thing is…
This is the hardest part when researching.
You would think coming up with one headline or angle would be pretty simple.
But it’s not.
Because with a hook you’re trying to say why a particular offer is so amazing, but you only have a few words to do it.
(Particularly in a Facebook ad where the headline is limited to only 6-8 words or so)
It’s a struggle.
And I was finding it a struggle with this client.
I knew they had a great offer I just couldn’t find the right headline to communicate their offer.
Everything I had come up with was OK, but I knew after spending millions of dollars across many saturated markets it wouldn’t be good enough.
So what did I do?
I kept asking questions.
I kept digging.
And one of the other questions I asked was…
"Can you please provide some credibility points I can add to the ad I.e. how many apartments you've invested in, the average return you have got, how many deals you've helped others get, the average return they have got, any media you've been featured in (magazines, tv, podcasts etc), any awards you've won, total revenue you've generated, portfolio size, total revenue you've helped generate all clients combined etc etc"
And that’s when she replied with something magical…
"We are part owners of over 2,400 apartment units."
And the first moment I read that I thought…
"Holy crap! That’s amazing!"
Then immediately right after I thought…
"That’s my hook!"
I knew no one in the investment space had that hook.
So I knew it would stand out.
And so I took that little quote and turned it into this headline…
"How We Went From Zero to 2400 Properties in 3 Years"
The result?
An ad that’s been so successful it’s completely filled their calendar.
They’re absolutely swamped with calls.
And we literally have to reduce their ad spend at the moment while they train up a sales person.
And the reason why I tell this story is to share with you the process it takes to find the right hook.
Many Coaches (even so called "advertising gurus") will just sit down for a few minutes and bang-out the first headline that pops into their head.
Big mistake.
If you want to be successful in those bigger markets you’ve got to put in the work.
You’ve got to dig dig dig until you find the right hook you know will get attention.
It takes work.
And, unfortunately, many just aren’t willing to do that work.
But it’s worth it.
With that being said…
If you’re a Coach who just wants some clients there’s a much easier way than what I described above.
It still requires work, but not as much.
And you don’t have to be experienced with marketing like yours Hermity to get results with it.
That way?
Pick a niche.
The first thing I do with Coaches is help them get clear on their niche.
The reason being…
When you niche down, you stand out because you’re speaking to a very specific group.
You don’t need a hook.
Instead, you simply call out the target market in your ad…
Ie "Are you a female executive in the insurance industry?"
This is what cuts through the noise.
What gets you noticed.
And what gets clients chasing you down.
To know when spots are open next in my 15 Minute Client program, put yourself on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
| "Parenting is a series of bribes. Each bigger and more desperate than the next" -Luke Charlton I’m convinced that often the only way to get a 3 year old to eat their food, or put on their clothes, or get them to do something you want them to do… Is bribe them. Yes, I’ve read "the books." Yes, I know they say not do to that. But what do you do when they’re totally naked, you have people coming over in 5 minutes, and the only thing they’ll respond to is… "want some chocolate?" Personally, I think bribing in the right context is a beautiful thing. It allows you to control an otherwise totally insane human being for their own good. Like getting them to eat. Or bath. Or getting them to stop beating their sister over the head with a salt shaker while out with friends at a steakhouse. Yes, a good bribe is very powerful. And it’s the same with your prospects… A good bribe - in the right context - is a beautiful (and powerful) thing to get them to do what you want them to do. An example being - to join your email list. You give them a free piece of content that’s going to help them with their current situation, and they give you their name and email so you can follow up with them. That’s a beautiful exchange. But where this exchange can go wrong is that Coaches give away the wrong bribe. They give candy when they should have given them Peppa Pig (so to speak). And when that happens - when they give the wrong bribe - they attract the wrong prospect. Let’s talk about that… When creating the right bribe, I’ve discovered (after generating hundreds of thousands of leads with paid ads), there are some best practices if you want to attract someone onto your list who’s motivated to get their problem solved - and is willing to invest a lot to solve that problem. And the most important of those best practices is to create a bribe for just one specific prospect. Many Coaches set out to create a great bribe (AKA: a lead magnet), but because they’re not 100% clear on who they want to attract, their lead magnet brings people onto their list that aren’t a great fit (either because they’re not in that much pain, or they don’t have the money to invest). Let me give you an example… Recently, I helped a client in the weight loss space. And, her lead magnet was something along the lines of… "10 delicious recipes to lose weight." Now, on the surface this looks like a good lead magnet. And, it was getting her opt ins. The problem was, it wasn’t bringing her the right opt ins. Here’s why… Upon asking her a few questions about her target market, I found out that she typically helps people who are "morbidly obese." And that these people are her "ideal client" because she can get the best results with them, and they tend to invest the most. So now if you go back and look at the name of the lead magnet ("10 delicious recipes to lose weight") you can see why there is a problem… It doesn’t speak to obese people at all. It speaks to anyone interested in losing weight. And because of that, she was getting lots of people on her list that weren’t obese (as most in the weight loss space just want to lose 5-10kg), and definitely weren’t in enough pain to invest the amount she was charging. So how did we fix it? Well, that’s another lesson for another day. Suffice it to say… We completely changed the lead magnet to speak to the wants and needs of her ideal client - those that are obese. And then from there she was able to (finally) get the right prospects onto her listed that were motivated to buy, and had the money! But the message here is… Get clear on your #1 ideal client as a first step when creating a bribe. Then from there, everything becomes a lot easier to attract that ideal client onto your list. With that being said… If you want to attract a better quality prospect that wants to get results, and that actually has money to buy high ticket - it all starts with a great lead magnet. And, in my 15 Minute Client program I take you through my "Ultimate Lead Magnet Template" to help you create such a lead magnet. This template shows you - in an afternoon - how to create a powerful bribe that attracts dream clients onto your list, while repelling the dead-broke lookie-lous at the same time. Along with that, I show you how to advertise that lead magnet with paid ads, then convert that traffic into clients with one email per day. To know when the doors are open next, make sure to put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>